Structured Data Markup for Google Merchant Center Feed
This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating…
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.
Articles by this Author
Schema Markup Filtering Javascript Library
There are lots of times websites have schema markup added by the CMS or Theme that add disappointing markup. In order to disambiguate the data items on the page, or…
Future Proof your Brand for the New Search and Voice Assistant Age
I am walking into work on a misty fall day, wishing I was wearing a warmer coat. It gives me an idea, I should order a new coat, so that…
Schema App Selected for Canada’s Leading Rev Accelerator
Schema App has been selected as one of six companies to join Canada’s hottest innovation hub, Communitech, in their Rev Accelerator. The sales-focused accelerator provides high-potential startups guidance in optimizing sales…
How You Can Manage Your Brand for the Machine Channel
Hi! My name is Martha van Berkel and I’m the co-founder of schema and today I’m going to tell you about how you can manage your brand for the…
Interview with Bill Slawski – Google Patents and the Future of Search
Schema App’s CEO Martha van Berkel sits down with SEO legend, Bill Slawski to discuss schema markup and its role in the future of Search. In this interview Bill Slawski…
Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org
Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha van Berkel in a conversation about schema.org. Steve shares why he got involved at the start of the…
Interview with Aaron Bradley – Schema Markup & the Enterprise
Schema App’s CEO Martha van Berkel interviews Aaron Bradley from Electronic Arts on the topic of Schema.org and the Enterprise. Aaron Bradley shared many insights, with his key takeaway being:…
Schema Markup make Chatbots More Intelligent
Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As…
Schema App Wins Startup of the Year 2017
On Thursday, June 22nd, 2017 at the Guelph Chamber annual Awards of Excellence, Schema App was awarded Startup of the Year by Innovation Guelph. Schema App is software as a service…