Schema App Events

Explore the past and upcoming Schema App webinars, conferences, and more

Upcoming Events

Meet the Schema App team at these upcoming conferences and events!

How to navigate AI search healthcare webinar featured image.

How to Navigate AI Search: Key Insights for Healthcare Digital Marketers
June 27, 2024 | 1PM – 1:30PM EST

Join our CEO, Martha van Berkel, and co-host of Touch Point podcast, Chris Boyer, as they discuss the changing AI search landscape and key shifts that digital marketers in the Healthcare space should consider to stay ahead of the curve.

brightonSEO San Diego 2024
November 18 – 19, 2024 | San Diego, CA

The world’s biggest search conference is now in the US! brightonSEO is the ultimate event for anyone wanting to immerse themselves in talks from the leaders in Search, Content and Influencer Marketing.

Past Events

Dive into our past webinars and podcasts to learn more about Schema Markup.

Thursday, October 12, 2023
2pm – 2:30pm EST

Our CEO Martha van Berkel joins Patrick Reinhart, VP, Services & Thought Leadership at Conductor to discuss how properly defining and connecting the entities on your site using schema markup develops your knowledge graph, and provides search engines with contextual knowledge about the entities and content on your site.

A featured image showcasing the logos of Schema App and Conductor. This image also shares the title of the webinar both companies hosted, called "What Entities & Knowledge Graphs Mean for AI Search". It then states the date and time the webinar was hosted on, which is the same date in the description of this event: October 12, 2023 at 2pm ET.

Thursday, August 24, 2023
12pm – 12:45pm EST

As search engines evolve with artificial intelligence at the forefront, marketers must adapt their content and SEO strategy to stand out in search. Join our upcoming webinar on August 24 at 12pm ET to learn how you can prepare your content for generative AI search.

Thursday, April 13th, 2023
12pm – 12:45pm EST

AI search has been the talk of the town since the release of ChatGPT, and the AI race is on. For AI search to work, it requires high-quality data to provide a basis for the machines to learn about your website. Therefore, the quality of your knowledge graph and Schema Markup contributes to your readiness for AI-search.

Join our upcoming webinar on April 13, 2023, to learn how marketers like yourself can leverage Schema Markup and prepare for AI search.

July 21st, 2022
3pm – 3:30pm EST

Are you looking to drive more clicks and get more appointments to your physician pages? In this webinar, we’ll share how to get your physician pages to stand out in search using structured data and rich results. Lauren Anderson, Sr. Digital Content Strategist & Copywriter, will share how Baptist Health optimized their physician pages and the results. Then Schema App’s Customer Success Manager, Jarod Colautti, will dig into the details of what content and properties you need to achieve these awesome results.

Cover photo for Structured Data for Physicians Maximizing Rich Results Webinar

June 9, 2022
3 pm EST

Our CEO Martha van Berkel and her guest Carolina Anthony, Executive Director of Digital Brands and Content Strategy at AdventHealth, discuss leading in Digital Marketing and how to empower your team to get results.

Cover photo for Leading with Results webinar
27th Healthcare Marketing & Physician Strategies Summit

May 16-18th, 2022

Martha van Berkel joins Chris Boyer from Beth Israel Lahey Health virtually to explain “Why Schema Markup” is a key Technical Element of Content Strategy.

May 13, 2022
3 pm EST

Martha van Berkel joins SEO Video Show host Paul Andre Del Vera to talk about all things Schema Markup, including FAQ insights after Google changes in April.

Paul and Martha's SEO video show

March 10th, 2022
2 pm EST

Join us as we celebrate structured data trailblazers. In this Schema App webinar, we showcase how our panel of customers overcame relatable structured data challenges.

Cover photo for Structured Data Trailblazers Webinar

December 16, 2021
1 pm EST

Lindsay Malzone from Excel Impact joins Schema App’s CEO, Martha van Berkel to discuss the challenges she faced in her Schema Markup journey and how Schema App helped resolve them.

Lindsay Malzone Webinar Cover

November 17, 2021
1 pm EST

In this data-centric Fireside Chat webinar, SAP’s Marketing Director, SEO, Jason Lax, joins Schema App’s CEO, Martha van Berkel to discuss where he sees the impact and value of structured data.

Fireside Chat with Jason Lax Cover Image

October 28, 2021
1 pm EST

We’re kicking off our Fireside Chats with Simon Yohe from Holiday Inn Club. Join Simon and Schema App CEO Martha van Berkel as they discuss where he sees value in schema markup to drive his online business goals forward.

Simon Yohe Webinar Cover

October 13, 2021

Looking to optimize your online physician profiles (spoiler alert: you should be!)? In this engaging podcast, Touch Point Media’s Chris Boyer is joined by Martha van Berkel and Reed Smith, MBA, as they walk through the various stages of selecting a doctor and how structured data can optimize your physician pages for online searches.

How Do People Find a Doctor Online?

September 13, 2021

Most people start their health journey in Google Search. So how do you make your content and providers stand out? Join Schema App CEO Martha van Berkel & Julie Goldstein-Dunn, Director of Experience Insights & Analytics at Henry Ford Health System, for this informative SHSMD podcast.

Using Google To Build Trust In Your Brand Podcast

September 1, 2021
Starting at 2 pm EST

Structured Data expert, Martha van Berkel, helps companies understand this complex area of SEO and create strategies on how to leverage it to stand out in search. In this session, Martha will share why structured data should be part of your SEO and content strategy, as well as 3 key principles when getting started.

DMC Online 090121 Martha van Berkel

August 26, 2021
9:30 – 11 am EST

Martha van Berkel of Schema App, Chad Milligan of Frontier Communications, and Therea Kushner of NTT DATA Services — shared how their organizations are currently utilizing data to extract actionable insights tied to consumer behavior.

Martechify Event 2021

June 30, 2021
10:30 am EST

Schema markup doesn’t stop with implementation. Learn how to make sure your schema markup is working with our exclusive Schema App Live webinar, hosted by Jeff Burns! Bring any and all questions about schema markup for the LIVE Q&A sessions.

Schema App Live Maintenance & Reporting

June 17, 2021
10:30 am EST

This exclusive webinar will provide you with an opportunity to learn how to create and deploy schema markup on your site from our very own Jeff Burns, followed by a LIVE Q&A session. We hope to see you there!

Schema App Live Authoring & Deployment

June 15 – 16, 2021
Starting at 9 am EST

Schema App’s Martha van Berkel joins fellow search experts at SMX Advanced 2021. Drive more awareness, traffic, conversions, and profits with sophisticated, brand-safe paid and organic search marketing tactics that give you an edge over the competition and drive real results.

SMX Advanced 2021

June 8, 2021

Schema App CEO Martha van Berkel joins Mark Bealin, founder and principal of SearchLab, for episode 70 of his Suds & Search video podcast series. They talk about how Schema can help with every stage of a marketing funnel, about the challenges of creating a tool that can work for schema die hards and neophytes, and for our Local SEOs out there, Local Schema!

Suds & Search Episode 70

June 3, 2021
10:30 am EST

For successful schema markup, start with strategy. Join Schema App’s very own Jeff Burns as he demonstrates how to craft the perfect schema strategy to set your online business up for success, followed by a LIVE Q&A session.

Schema App Live Strategy & ROI

June 2, 2021

In this episode, hosts Chris Boyer and Reed Smith discuss the importance of the three S’s of Content Strategy. They outline seven considerations for an SEO optimized content strategy and how structured data plays a role in content design. They are then joined by Martha Van Berkel, of SchemaApp, who shares ways she uses schema to help health systems with rebranding and physician engagement.

Martha Touch Point Podcast

April 29, 2021

In this webinar, Paul Lovell is joined by Jono Alderson of Yoast and Martha van Berkel of Schema App to deep dive into how you can enhance your content with structured data.

SEMRush Structured Data for Content Marketing

April 27 – 29, 2021

The virtual 2021 Content Marketing Conference covers the latest tactics, techniques, and tools for content marketing. Schema App’s Martha van Berkel is part of the Content Planning agenda, alongside other content marketing experts, to share her expertise and advice for websites everywhere.

CMC 2021 Virtual

April 22, 2021

Schema App will be at Communitech’s Tech Jam from Home Thursday, April 22nd! We’re looking for enthusiastic, goal-driven individuals to join our fast growing team. Currently hiring for a front-end software developer, back-end software developer, and a customer success manager. If you’re interested, join us at Tech Jam!

Tech Jam 2021

April 21 – 22, 2021

C3 has evolved. Connect with the biggest names and brightest minds in marketing, including Schema App’s very own Martha van Berkel, at Conductor’s 10th annual SEO + content marketing conference, fully virtual. This year, success means evolving your marketing to meet changing needs. At C3, you’ll be part of the search evolution. Join us for this 2-day Organic Marketing event.

March 24 – 25, 2021

Join Martha van Berkel at Digital Marketing World Forum North America East. Martha is part of an agenda that focuses on supporting marketers to tackle the challenges they are facing, to inspire and to share practical advice to help the community to plan, implement and execute new strategies to impact campaigns for the future.

February 23, 2021

11:00 am – 5:30 pm EST

A guided journey that will teach you how to measure search marketing success like a pro. From establishing organizational reporting needs to executing competitive intelligence, you’ll walk away with tactics you can implement immediately.

SMX Report 2021
Schema App Live
February 11, 2021

11:00 am – 12:00 pm EST

Is your schema markup ready for 2021? Let schema markup experts Martha van Berkel and Jeff Burns show you how to get your schema markup set up and ready to make an impression in search to engage consumers – drive traffic – generate leads.

Schema App Live
December 10, 2020

11:00 am – 12:00 pm EST

Test your schema markup knowledge by joining Jeffrey Burns and Martha van Berkel for Schema App Live – PopQuiz Edition! They will be hosting interactive trivia followed by a live Q&A. And yes a prize! One lucky attendee will win a $100 Amazon Gift Card.

Schema App Live Pop Quiz

December 2-3, 2020

Schema markup expert, Martha van Berkel explains how to stand out in search this holiday season. Martha will go beyond the basic product schema markup and show you how to build schema markup and rich results into your content strategy.


December 2, 2020

1:00pm EST

Paul Lovell is joined by Jono Alderson and Martha van Berkel to go over the recent changes in structured data from currently at version 10.0.

SEMRush Schema Changes & Updates

November 12, 2020

12:30 pm – 1:30pm EST

Schema App co-founders, Mark and Martha van Berkel, join Bill Slawski and Terry Van Horne on The Entity Hour to discuss rich snippets and structured data.

Entity Hour

December 17, 2020

Schema markup expert Martha van Berkel shares 10 Things You Don’t Know About Schema Markup.

SERP Analysis Summit

December 8, 2020

3:00 pm – 3:40 pm EST

Check out Martha van Berkel at SMX to learn How To Use Schema Markup To Make An Impression In Search!

Search Marketing Expo

November 16, 2020

11:00 am – 12:30 pm EST

Martha van Berkel is joined by two Digital Healthcare Strategists, Brandi West and Rachelle Montano, to highlight the multifaceted benefits of following a taxonomy and schema markup strategy.

Healthcare Internet Conference

November 17, 2020

1:00 pm – 2:00 pm EST

Join SEMRush for a 5-hour live marathon where the brightest pros in the industry will share their expertise with you. Martha van Berkel will be speaking about Schema Markup Explained: 10 Concepts Made Simple & Actionable.

5 Hours of Technical SEO
Schema App Live

October 29, 2020

11:00 am – Noon EST

Join schema markup experts Jeffrey Burns & Martha van Berkel to discuss how Schema App and schema markup can help take control of your brand in search.  And we answer all your schema markup questions Live!

Welcome to Schema App Live!

October 26, 2020

3:00 – 3:45 pm EST

Join us October 26-27, 2020 for State of Search, a digital marketing virtual conference like no other. The State of Search offers the best, brightest, and boldest place to learn from a Who’s Who in What’s What.  Martha van Berkel will present 10 Things You Don’t know about Schema Markup.

Welcome to Schema App Live! (2)
Schema App Live

September 2020

Join experts in Schema Markup, Martha van Berkel and Jeffrey Burns to learn more about how to use advanced techniques in schema markup.

Schema App Live Cover image

June 16, 2020

Host – Paul Lovell

Guest – Martha van Berkel, Jono Alderson

Paul Lovell is joined by Jono Alderson and Martha van Berkel who engage in a deep-dive conversation about structured data.

Structured Data Beyond Google And Back

18 March, 2020

Host – Barry Schwartz

Guest – Martha van Berkel

Martha speaks with Barry Schwartz about the market readiness for schema markup, BERT, reviews and voice.

Structured Data Adoption and How Schema Helps with Google Rankings

#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

20 February, 2020

Host – Andy White

Guest – Martha van Berkel

Martha speaks with Andy about Schema Markup’s importance, how it is evolving, how it is used by marketers, knowing what to optimize and the future of Schema Markup.

Why Schema Markup is a Pivotal SEO Strategy For 2020

What is Schema Markup? : A talk with Martha van Berkel

13 February, 2020

Host – Craig Campbell

Guest – Martha van Berkel

Craig is joined by Martha, who gives listeners the ins and outs of Schema Markup. In this podcast, Martha gives a high-level view of what Schema Markup is and how the Schema App tools support users through the entire Schema markup journey from strategy through to implementation, reporting and measurement.

What is Schema Markup_

#37: Martha van Berkel

23 January, 2020

Host – Jacob Stoops & Jeff Louella

Guest – Martha van Berkel

Martha shares her background in mathematics and engineering, her time spent at Cisco and the circumstances that led her to venture out on her own to form Schema App with her husband, Mark. Martha also speaks on Google’s most recent broad core algorithm updates, how the industry reacts to these updates and some of the challenges SEOs face with schema markup.

13 September, 2019

Host – Jason Barnard

Guest – Martha Van Berkel, Robin Allenson and Dateme Tubotamuno

Listen to learn all about Knowledge Graphs, ontologies, unstructured and Structured Data and how everything is connected.

Round Table at #BrightonSEO

26 July, 2019

Host – Martha van Berkel

Guest – Arnout Hellemans

Arnout shares his perspective in starting with an ‘outside-in’ approach to understand how consumers are searching what you offer. He shares how you can make that information discoverable, indexable and serviceable by search engines with schema markup (aka structured data).

Arnout Hellemans_ Increase Discoverability with Structured Data

03 July, 2019

Host – Martha van Berkel

Guest – Dawn Anderson

Dawn Anderson is the Managing Director of Bertey, a Digital Agency, Digital Marketing Lecturer at Manchester Metropolitan University talks to Schema App’s CEO Martha van Berkel about BERT, NLP, machine learning models and Search. How does a machine understand the difference between bank (where you store money) and bank (on the river)?

AI + Search (BERT, NLP, Machine Learning)

April, 2019

Host – Robert O’Haver

Guest – Martha van Berkel

Robert O’Haver asks Martha about the current trends of Schema Markup, how it is evolving and where it could lead in the future.
The Future of Schema Markup with Martha van Berkel

17 April, 2019

Host – Martha van Berkel

Guest – Ryan Pitcheralle

Ryan shares his observations about how the features and results in search engine result pages have moved from being link-based to being powered by a structured data set. He touches on Discover, re-using structured data in analytics, and specific examples to support these changes. Ryan also shares how the metrics are changing as a result of these new search experiences.

Search Result + Metrics Evolution

11 March, 2019

Host – Martha van Berkel

Guest – Nick Wilsdon

Martha interviews SEO expert, Nick Wilsdon, Search Product Owner from Vodafone. Nick shares how he is seeing the search landscape change and how data will be the foundation for companies moving forward as the customer experience becomes fractured. Finally, they have a conversation about Amazon and how they are disrupting the ecosystem.

Data Portability and its role in Search

29 November, 2018

Host – Martha van Berkel

Guest – Rob Bucci

Martha and Rob talk about the transition from keyword-based queries to topical based queries. Rob suggests companies come up with creative ways to get in front of ‘search’ so that users come to them directly instead of searching for answers externally. For developers, he suggests interacting with APIs so they can get comfortable with the idea of working with human language.

From Keywords to Topics

30 April, 2018

Host – Martha van Berkel

Guest – Bill Slawski

Bill Slawski shares what insights he has gained reading Google patents and being an advanced SEO practitioner. He talks about how entities have been a common theme in his blog posts resulting from his research on Google patents and how he is seeing the role of entities evolve, as well as the entity IDs.

Google Patents and the Future of Search

02 April, 2018

Host – Martha van Berkel

Guest – Steve Macbeth

Steve Macbeth, the executive sponsor from Microsoft (Bing) for, joins Martha in a conversation about Steve shares why he got involved at the start of the semantic web standard, how he sees schema markup playing a role in Virtual Reality and AI, and gives advice on how to make sure that your content is semantically connected.

Connecting Virtual Reality through

08 March, 2018

Host – Martha van Berkel

Guest – Aaron Bradley

Martha interviews Aaron Bradley from Electronic Arts on the topic of and the Enterprise. Aaron suggests three steps to get started in the Enterprise. If you’re a webshop, look at search engine optimization with schema markup, then look at the possibility of bringing that data into your analytics (Semantic Analytics) and connect all of the data points across the enterprise.

Schema Markup and the Enterprise

21 March, 2017

Host – Martha van Berkel

Guest – Jarno van Driel

Join Martha van Berkel in this engaging 20-minute interview with Schema thought leader, Jarno van Driel. He shares his view on the future applications of Schema Markup and how it can be used to help structure content strategically.  A great listen if you are trying to learn how schema can be strategic to your business today and in the future.

Jarno van Driel The future of schema markup

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