Upcoming & Past Events

November 16, 2020

11:00 am – 12:30 pm EST

Join SEMRush for a 5-hour live marathon where the brightest pros in the industry will share their expertise with you. Martha van Berkel will be speaking about Schema Markup Explained: 10 Concepts Made Simple & Actionable.

October 29, 2020

11:00 am – Noon EST

Join schema markup experts Jeffrey Burns & Martha van Berkel to discuss how Schema App and schema markup can help take control of your brand in search.  And we answer all your schema markup questions Live!

October 26, 2020

3:00 – 3:45 pm EST

Join us October 26-27, 2020 for State of Search, a digital marketing virtual conference like no other. The State of Search offers the best, brightest, and boldest place to learn from a Who’s Who in What’s What.  Martha van Berkel will present 10 Things You Don’t know about Schema Markup.

June 16, 2020

Host – Paul Lovell

Guest – Martha van Berkel, Jono Alderson

Paul Lovell is joined by Jono Alderson and Martha van Berkel who engage in a deep-dive conversation about structured data.

18 March, 2020

Host – Barry Schwartz

Guest – Martha van Berkel

Martha speaks with Barry Schwartz about the market readiness for schema markup, BERT, reviews and voice.

#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

20 February, 2020

Host – Andy White

Guest – Martha van Berkel

Martha speaks with Andy about Schema Markup’s importance, how it is evolving, how it is used by marketers, knowing what to optimize and the future of Schema Markup.

What is Schema Markup? : A talk with Martha van Berkel

13 February, 2020

Host – Craig Campbell

Guest – Martha van Berkel

Craig is joined by Martha, who gives listeners the ins and outs of Schema Markup. In this podcast, Martha gives a high-level view of what Schema Markup is and how the Schema App tools support users through the entire Schema markup journey from strategy through to implementation, reporting and measurement.

23 January, 2020

Host – Jacob Stoops & Jeff Louella

Guest – Martha van Berkel

Martha shares her background in mathematics and engineering, her time spent at Cisco and the circumstances that led her to venture out on her own to form Schema App with her husband, Mark. Martha also speaks on Google’s most recent broad core algorithm updates, how the industry reacts to these updates and some of the challenges SEOs face with schema markup.

13 September, 2019

Host – Jason Barnard

Guest – Martha Van Berkel, Robin Allenson and Dateme Tubotamuno

Listen to learn all about Knowledge Graphs, ontologies, unstructured and Structured Data and how everything is connected.

26 July, 2019

Host – Martha van Berkel

Guest – Arnout Hellemans

Arnout shares his perspective in starting with an ‘outside-in’ approach to understand how consumers are searching what you offer. He shares how you can make that information discoverable, indexable and serviceable by search engines with schema markup (aka structured data).

03 July, 2019

Host – Martha van Berkel

Guest – Dawn Anderson

Dawn Anderson is the Managing Director of Bertey, a Digital Agency, Digital Marketing Lecturer at Manchester Metropolitan University talks to Schema App’s CEO Martha van Berkel about BERT, NLP, machine learning models and Search. How does a machine understand the difference between bank (where you store money) and bank (on the river)?

April, 2019

Host – Robert O’Haver

Guest – Martha van Berkel

Robert O’Haver asks Martha about the current trends of Schema Markup, how it is evolving and where it could lead in the future.

17 April, 2019

Host – Martha van Berkel

Guest – Ryan Pitcheralle

Ryan shares his observations about how the features and results in search engine result pages have moved from being link-based to being powered by a structured data set. He touches on Discover, re-using structured data in analytics, and specific examples to support these changes. Ryan also shares how the metrics are changing as a result of these new search experiences.

11 March, 2019

Host – Martha van Berkel

Guest – Nick Wilsdon

Martha interviews SEO expert, Nick Wilsdon, Search Product Owner from Vodafone. Nick shares how he is seeing the search landscape change and how data will be the foundation for companies moving forward as the customer experience becomes fractured. Finally, they have a conversation about Amazon and how they are disrupting the ecosystem.

29 November, 2018

Host – Martha van Berkel

Guest – Rob Bucci

Martha and Rob talk about the transition from keyword-based queries to topical based queries. Rob suggests companies come up with creative ways to get in front of ‘search’ so that users come to them directly instead of searching for answers externally. For developers, he suggests interacting with APIs so they can get comfortable with the idea of working with human language.

30 April, 2018

Host – Martha van Berkel

Guest – Bill Slawski

Bill Slawski shares what insights he has gained reading Google patents and being an advanced SEO practitioner. He talks about how entities have been a common theme in his blog posts resulting from his research on Google patents and how he is seeing the role of entities evolve, as well as the entity IDs.

02 April, 2018

Host – Martha van Berkel

Guest – Steve Macbeth

Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha in a conversation about schema.org. Steve shares why he got involved at the start of the semantic web standard, how he sees schema markup playing a role in Virtual Reality and AI, and gives advice on how to make sure that your content is semantically connected.

08 March, 2018

Host – Martha van Berkel

Guest – Aaron Bradley

Martha interviews Aaron Bradley from Electronic Arts on the topic of Schema.org and the Enterprise. Aaron suggests three steps to get started in the Enterprise. If you’re a webshop, look at search engine optimization with schema markup, then look at the possibility of bringing that data into your analytics (Semantic Analytics) and connect all of the data points across the enterprise.

21 March, 2017

Host – Martha van Berkel

Guest – Jarno van Driel

Join Martha van Berkel in this engaging 20-minute interview with Schema thought leader, Jarno van Driel. He shares his view on the future applications of Schema Markup and how it can be used to help structure content strategically.  A great listen if you are trying to learn how schema can be strategic to your business today and in the future.