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Schema App Terms of Service


Effective on January 12, 2026
Previous Terms of Service are available here.

This Terms of Service (“Agreement”) sets out the terms on which Hunch Manifest Inc d/b/a “Schema App” (“Schema App” will make its services available to the entity identified in the applicable Order Form referencing this Agreement as the “Client”.  Client, by executing an applicable Order Form or a statement of work which incorporates these terms by reference, hereby agrees to the following terms and conditions which contain important limitations on representations, warranties, remedies and liabilities.

1.0 DEFINITIONS; PURPOSE AND SCOPE

1.1 Definitions. In this Agreement:

“Authorized End User” means personnel of Client who are granted access to the Schema App Service.

“Business Day” means any day, other than Saturday, Sunday or any statutory holiday observed in Canada or the United States.

“Confidential Information” means any business, marketing, technical, scientific, trade secret, intellectual property, pricing or other information disclosed by either Party which, at the time of disclosure is designated as confidential (or like designation), is disclosed in circumstances of confidence, or would be understood by the parties, exercising reasonable business judgment, to be confidential.

“Client Data” means any data, records, content, materials and information which is not in the public domain and is owned by Client including but not limited to registration information, Client website content and analytics uploaded, submitted or otherwise transmitted or provided by Client to Schema App.

“Deliverables” means tangible Work Product and any other items to be provided by Schema App as listed on an Order Form.

“Documentation” means the user and reference manuals, in whatever form recorded, provided by Schema App for access to and use of the Schema App Service.

“Fees” means the amounts paid or payable by Client to Schema App in respect of the Services.

“Order Form” means, if applicable, the statement of work or other order document(s), executed by the parties which incorporates by reference the terms of this Agreement and describes order-specific information such as subscription term, specific services and fees and payment terms.

“Professional Services” means the development of Deliverables, configuration, implementation, instruction and training on the use of Schema App products and services, design and implementation of system architecture, Service deployment consultation, or other consulting services to be performed by Schema App under this Agreement on a time and materials basis or fixed price basis as further described in an Order Form.

“Schema App Service” means the software as a service offering which enables licensed users to access and use Schema App’s proprietary software and tools including Schema App Editor, Schema App Highlighter, Schema App Entity Hub, integrations (including plugins), Schema App Analyzer and Schema Performance Analytics, all as further described on https://www.schemaapp.com/solutions/ and its subpages. 

“Services” mean the services that Schema App provides to Client pursuant to this Agreement including the Schema App Service, Professional Services and Support.    

“Subcontractor” means any subcontractor engaged by Schema App to perform any of the Services.

“Support” means the general maintenance services and technical support provided in respect of the Schema App Service as set forth at https://www.schemaapp.com/sla/.

“System” means third party hosting facility and/or other systems used by Schema App to host the Schema App Service.

“Work Product” means the output of the Client Data through use of the Schema App Service.  Work Product includes the schema markup JSON-LD created from Client Data through the Schema App Service.

1.2 Incorporation of Order Forms. Client may purchase the Schema App Service and order additional Services or otherwise expand the scope of Services by executing one or more Order Forms with Schema App. Professional Services ordered under an Order Form will be subject to the terms of this Agreement and the terms of the applicable Statement of Work.

1.3 Order of Precedence. To the extent any terms and conditions of this Agreement and its associated documents conflict with the terms of an Order Form or any other document, the documents shall control in the following order with the first document listed having the highest priority: (i) amendments to this Agreement, which have been executed by authorized representatives of both Parties; (ii) this Agreement including its schedules, attachments and exhibits; (iii) the applicable Order Form with the latest date(s); and (iv) Any other documents expressly incorporated by reference into this Agreement.  If there is a conflict between documents of equal precedence, the later-executed document shall govern. 

2.0 SERVICES AND LICENSE

2.1 The Schema App Service. 

(a) Generally.  The Schema App Service enables registered users to use Schema App’s software editor and tools for creating, validating, deploying and measuring schema markup structured data. The underlying hardware, software, network storage and related technology required to run the Schema App Service is provided by Schema App and its third-party vendors and hosting partners. Through the Schema App Service, Schema App may also make available third-party software products available through the Schema App Service subject to their own license terms.

(b) Entity Hub-Specific Terms.    If Schema App Entity Hub is ordered on an Order Form, it will form part of the Schema App Service and the following terms will apply:

(i) Schema App Entity Hub generates, manages, and publishes Entity Data (as defined below). Schema App uses automated systems to identify entities.  Schema App will use commercially reasonable efforts to configure, review, and maintain Entity Data in accordance with the Documentation and applicable industry practices. However, due to the nature of automated classification, Entity Data requires Customer input.   Accordingly, Customer acknowledges that Customer is solely responsible for reviewing, modifying, approving, unpublishing or blocking Entity Data, determining correctness, and suitability of entities, taxonomies, and classifications.

(ii) As between Schema App and Customer, Customer will own all right, title and interest in to and to the Entity Data which will constitute Client Data.

As used herein the term “Entity Data” means any Customer-defined entities, taxonomies, classifications, or other structured representations created or managed by Customer through Schema App Entity Hub.

2.2 License Grant. Subject to the terms and conditions of this Agreement and payment of the applicable Fees, Schema App hereby grants to Client a non-exclusive, non-transferable limited license to use the Schema App Service to create, validate, deploy and measure schema markup structured data during the Term.  Client acknowledges and agrees: (i) that this license grant shall expire upon the termination of this Agreement or termination of Client’s subscription to the Schema App Service, whichever occurs first; (ii) the Schema App Service may only be used for Client’s internal business purposes and shall not be leased, licensed, sub-licensed, transferred, assigned, lent, or accessed by anyone other than Authorized End Users; (iii) Schema App owns and controls the Schema App Service, and the Client will not copy, reproduce, modify or create derivative work of the Schema App Service or its underlying technology; (iv) the Client will not use the Schema App Service in a manner not contemplated by this Agreement; and (v) the Client will not decompile, disassemble, reverse engineer or attempt to reconstruct, identify or discover any source code, underlying ideas, underlying user interface techniques or algorithms of the Schema App by any means whatsoever. Client’s rights to the Schema App Service are strictly limited to those granted in this Agreement.

2.3 Client Responsibilities. Client is responsible for any and all Client Data and for compliance with this Agreement including obtaining all necessary licenses, permissions and consents to enable all material comprising Client Data can be processed and transmitted via the Schema App Service. Client shall: (i) have sole responsibility for the accuracy, quality, integrity, legality, reliability, and appropriateness of the Client Data; (ii) safeguard any login details provided for accessing the Schema App Service and use commercially reasonable measures to prevent unauthorized access to or use of the Schema App Service and shall notify Schema App promptly upon becoming aware of any such unauthorized access or use; and (iii) comply with all applicable local, state, provincial, federal and foreign laws in using the Services.

2.4 Service Use Guidelines. Client shall use the Schema App Service solely as permitted under this Agreement and shall not license, sublicense, sell, resell, lease, transfer, assign, distribute, time share or otherwise make the Schema App Service available to any third party. Client shall not: (a) modify, translate, reverse engineer, decompile, disassemble, or create derivative works based on the Schema App Service (or its underlying software) except to the extent that enforcement is prohibited by applicable law notwithstanding a contractual provision to the contrary; (b) circumvent any user limits or other use restrictions that are built into the Schema App Service; (c) remove any proprietary notices, labels, or Marks from the Schema App Service; or (d) access the Schema App Service in order to: (i) build a competitive product or service; or (ii) copy any ideas, features, functions or graphics of the Schema App Service.

2.5 Support. Any support issues with the Schema App Service which Client cannot resolve should be reported to Schema App and will be addressed in accordance with the service levels found at https://www.schemaapp.com/sla/. Schema App will use commercially reasonable efforts to make the Schema App Service available during the Term except for: (a) planned downtime, or (b) any unavailability caused by circumstances beyond Schema App’s reasonable control, including without limitation, acts of God, acts of government, flood, fire, earthquakes, pandemic, epidemic, civil unrest, acts of terror, strikes or other labor problems, or Internet service provider failures or delays.

2.6 Reservation of Rights. The rights granted under this Agreement are only as expressly set forth herein. No other right is or shall be deemed to be granted, whether by implication, estoppel, inference or otherwise, by or as a result of this Agreement or any conduct of either Party under this Agreement.

3.0 PROFESSIONAL SERVICES; CLIENT OBLIGATIONS

3.1 All Professional Services to be performed and Deliverables to be developed by Schema App at Client’s request shall be described in an Order Form. Upon execution by authorized representatives of each party, each Order Form as applicable shall become a part of the Agreement. Each Order Form as applicable will incorporate the terms and conditions of the Agreement.

3.2 Schema App’s Obligations. Schema App shall perform Professional Services and develop Deliverables for Client in a professional and workmanlike manner in accordance with the specifications and timeframes agreed by the parties on an Order Form. Schema App shall be entitled, in its sole discretion, to determine the method and means for performing the Professional Services and developing Deliverables. If Schema App is performing any Professional Services or developing any Deliverables at a Client facility, then Schema App shall comply with all Client facility policies, procedures and rules that have been communicated to Schema App in writing.

3.3 Client Obligations. Client shall provide timely performance of any  dependencies or obligations assigned to Client under any Order Form as applicable as required for Schema App to perform its obligations under this Agreement or any Order Form. In support of such obligations, Client shall provide sufficiently qualified personnel who are capable of completing Client’s duties and tasks. Client acknowledges that any delay on its part in the performance of its obligations will have an effect on Schema App’s performance of the Professional Services and development of the Deliverables. More specifically, If Client fails to provide any instructions or perform any obligations under any applicable Order Form then:

(a) any Schema App obligation, identified in the applicable project plan as one that is dependent on the Client Dependency (as defined in the applicable Order Form), will be extended by same the number of Business Days as the number of days after the Client Dependency Target Date (as defined in the applicable Order Form), taken by Client to complete the Client Dependency; and

(b) upon an extension of more than 20 days of a Schema App obligation, Schema App may deliver to Client a proposed increase in Fees which are solely and directly attributable to Client’s delay, calculated in accordance with Article 4 (Fees), and the terms and conditions of an applicable Order Form.

3.4 Client shall designate a project management contact for the purposes of communication with Schema App in connection with the Services, including for creating templates or providing data to Schema App. The project management contact shall also be the primary point of contact for Client with Schema App for matters relating to the provision of Professional Services and development of Deliverables.

3.5 Client shall also: (i) provide the appropriate and necessary resources, and timely and accurate information and documentation, as reasonably required by Schema App, to allow Schema App to perform the l Services; (ii) carry out reviews and respond to requests for approval and information on a timely basis; (iii) ensure that Schema App has available to them personnel familiar with Client’s requirements and with the expertise necessary to permit Schema App to undertake and complete the Services; and (iv) Client shall make available to Schema App all material, information, data, network access that Schema App may reasonably require to carry out its obligations.

4.0 FEES AND PAYMENT TERMS

4.1 Fees. Pricing for use of the Schema App Service and any other Services will be set out in an Order Form.  Any applicable expenses will be agreed in writing in advance of Schema App incurring them at Client’s cost.

4.2 Fee Changes.  Schema App may vary the Fees for a renewal term, and subject to Schema App giving Client not less than 60 days’ prior written notice of such increase prior to the end of the then-current Term. Upon notice of a price change for a renewal term, Client shall have the option to not renew by providing notice of non-renewal as defined in the Order Form. 

4.3 Payment Terms.  All invoices received from Schema App by Client shall be due and payable within 30 days from receipt of invoice. Client shall make all payments in good faith and in accordance with the terms herein.  Any dispute regarding an invoice amount shall be provided in writing to Schema App within 10 business days of receipt of invoice.  All payments of Fees are non-refundable except as expressly provided in this Agreement.  All fees, rates, and charges payable by the Client under this Agreement shall be stated and invoiced in United States Dollars (USD) unless otherwise indicated on the Order Form. 

4.4 Overdue Payments.

(a) Service Suspension.  If Client’s account is ten (10) or more days overdue, in addition to any of its other rights or remedies, Schema App reserves the right to suspend use of the Schema App Service and/or other Services provided to Client, until such amounts are paid in full or terminate the Schema App Service and/or Professional Services and this Agreement. Suspension of Services shall not be deemed to be a termination of this Agreement by Schema App.

(b) Late Payment Interest. Any payment not received from Client by the due date will accrue late charges at the rate of one and a half percent (1.5%) of the outstanding balance per month, or the maximum rate permitted by law, whichever is lower; calculated from the date such payment was due until the date paid.

4.5 Taxes and Deductions. Each Party agrees to pay all taxes, fees, value-added surcharges, import and export duties, and other assessments levied by federal, state, provincial, local and other governments related to its payments to the other under this Agreement, except for any withholding taxes on amounts due to a Party, which shall be borne by that Party and which shall be deducted by the paying Party from any payment remitted to the other Party.

Notwithstanding the generality of the foregoing, if Client asserts that it is exempt from tax, it will provide to Schema App a certificate documenting tax-exempt status. In the event it is determined, or redetermined, that Client is not exempt from any such taxes by Federal or State agencies, any sales or use taxes, or other tax levied in relation to payments hereunder or imposed on Client will be the sole liability of and will be paid solely by Client.  For the avoidance of doubt, the Client is a not-for-profit entity and shall only be responsible for taxes that are legally applicable to such entities.

5.0 DATA TERMS

5.1 Data Security and Privacy. Schema App maintains an information security program that is designed to: (a) ensure the security and confidentiality of Client Data, including, without limitation, implementing and maintaining backup, security and business continuity measures and other technical and organizational measures; (b) protect against anticipated threats or hazards to the security or integrity of Client Data; (c) protect against unauthorized access, accidental, or unlawful alteration, loss or destruction of or use of Client Data; (d) ensure the proper disposal of Client Data; and, (e) ensure that Subcontractors, if any, comply with all of the foregoing, all in accordance with standard industry practices equivalent to SOC 2 Type II. Client Data shall be and remain the sole and exclusive property of Client.  In the event of any loss, theft, unauthorized access to or unauthorized use of Client Data, Schema App shall notify Client within 48 hours of establishing the occurrence of the same and shall provide reasonable assistance and information to resolve the issue and protect against further breaches.

5.2 Privacy. Schema App handles personal information in accordance with the data practices set out in the Schema App Privacy Policy located at https://www.schemaapp.com/privacy-policy/. For certainty, Schema App does not process sensitive personal information including any protected health information. 

5.3 Personal Health Information.  Both Parties acknowledge that, as of the Effective Date of this Agreement, the services provided under this Agreement do not require access, use or disclosure of any Protected Health Information (“PHI”) as defined by applicable privacy laws.  In the event that the scope of services changes such that PHI may be accessed, used or disclosed by Schema App or its subcontractors on behalf of Client, the Parties agree to promptly execute a Business Associate Agreement (“BAA”) prior to any such access, use, or disclosure, to ensure full compliance with applicable privacy and security regulations, including the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and its implementing regulations.

5.4 Insurance. During the Term, Schema App will maintain at its own expense, the following types of insurance coverage, on standard policy forms and with insurance companies authorized to do business in the jurisdiction where the Services will be performed: Commercial General Liability Insurance (equivalent to public and product liability insurance) including contractual liability coverage, with coverage for products liability, completed operations, property damage and bodily injury, including death, with an aggregate limit of no less than $2,000,000 CAD. Additionally, Schema App shall maintain professional liability/errors and omissions, cyber risk or information security and privacy liability with an aggregate limit of no less than $2,000,000 CAD to cover its obligations hereunder or as statutorily required by applicable law.

6.0 INTELLECTUAL PROPERTY AND CONFIDENTIALITY

6.1 Title. Schema App owns and shall retain all right, title and interest (including without limitation all patent rights, copyrights, trademark rights, trade secret rights and other intellectual property rights), in and to Schema App’s trademarks, technology, materials provided hereunder (including any modifications, derivatives, improvements and enhancements to the same) and any feedback provided in connection with the foregoing. Client has no right, license or authorization with respect to any of the technology underlying the Schema App Service (including any Intellectual Property Rights therein) except as expressly set forth in this Agreement. All other rights in and to the Schema App Service and Schema App business and technology used to provide Services are expressly reserved by Schema App and its licensors.

6.2 Client Data.  As between Schema App and Client, Client exclusively owns all Client Data. Client hereby grants Schema App a non-exclusive, non-transferable, sublicensable, royalty-free, worldwide right to handle Client Data to: (i) provide Client any service or Work Product set out in this Agreement and applicable Order Form; (ii) generate and use Aggregate Data (as defined in Section 6.4 below) for internal analytics, trend analysis, industry baselining, search market reporting and the generation and provision of other industry insights; (iii) sublicense the right referred to in section 6.2(i) to any Subcontractor solely to the extent necessary to enable such Subcontractor to fulfill its obligations to Schema App.

6.3 Work Product: Schema App IP. Client shall own the Work Product however Schema App shall retain sole right, title and interest in all of Schema App’s intellectual property rights, know-how, copyrights, techniques, tools, applications, technology, information, ideas, methods, and any other property or proprietary rights which were incorporated in or were necessary to the use or creation of the Work Product or any portion thereof.

6.4 Industry Reports and Aggregate Data. In order for Client to receive the benefit of industry reports and other value-added insights and analytics , Client hereby grants Schema App full rights to access and use Client Data for such purposes including to anonymize data and information collected so that it does not identify Client as a user, identify specific Client service usage, or contain any other confidential Client information (“Anonymous Data”). Client agrees that Schema App: (i) has full ownership over Anonymous Data regardless of any Intellectual Property Rights in Anonymous Data or work derived from Data; (ii) has full license to create derivative works and extract information from Anonymous Data; (iii) has full license to combine Anonymous Data (hereafter “Aggregate Data”); (iv) has the right to use the Aggregate Data on an Aggregate Basis (as defined below) only in the furtherance of Schema App’s business; and (v) may disclose, sell and publish Aggregate Data on an Aggregate Basis to any party through any means. Schema App does not claim any ownership interest in the Client Data, but Schema App does retain the right to create, use, store, disclose, sell and publish Anonymous Data. Client Intellectual Property Rights in any Content, if any, do not confer any rights of access to the Site, the Services or any rights to data stored by or on behalf of Schema App. Schema App will not disclose User information or Client Data other than on an Aggregate Basis (as defined below), except with Client’s express written consent.

“Aggregate Basis” refers to the combination of parts of information collected or processed from the user, not containing the Client’s name, with other information from any or all other clients of Schema App. Schema App asserts that user information used on an Aggregate Basis will not be used in a manner that discloses any individually identifiable information about the user or any specific transactions in which the user has engaged.

6.5 Confidentiality. Each Party shall treat as confidential all Confidential Information of the other Party, shall not use such Confidential Information except to exercise its rights and perform its obligations under this Agreement herein, and shall not disclose such Confidential Information to any third party. Without limiting the foregoing, each of the parties shall use at least the same degree of care it uses to prevent the disclosure of its own confidential information of like importance, which care shall be no less than reasonable care, to prevent the disclosure of Confidential Information of the other Party. Each Party shall promptly notify the other Party of any actual or suspected misuse or unauthorized disclosure of the other Party’s Confidential Information. Confidential Information shall not include information which: (i) becomes a part of the public domain through no act or omission of recipient; (ii) was in recipient’s lawful possession prior to the disclosure by discloser and had not been subject to limitations on disclosure or use, as shown by recipient’s files existing at the time of disclosure; (iii) is independently developed by recipient’s employees or independent contractors who have not had access to the Confidential Information; or (iv) is lawfully disclosed hereafter to recipient, without restriction, by a third party who did not acquire the information directly or indirectly from discloser. Client and Schema App agree that the Confidential Information provided by Schema App shall be used by Client solely to receive the Services and for no other purpose and the Confidential Information provided by Client to Schema App shall be used solely in accordance with the terms of this Agreement. Notwithstanding the foregoing, the recipient may disclose Confidential Information of the discloser to the extent it is required by a valid order of a court or other governmental body having jurisdiction, provided that, to the extent legally permitted, the recipient provides the discloser with reasonable prior written notice and makes a reasonable effort to obtain, or to assist the discloser in obtaining, a protective order.

6.6 Linked Third Party Services. Schema App uses data from YouTube and Google, and other platform (“Social Platforms”) APIs to collect such data. Such data is collected and stored to power Schema App features. Client may request that its authorized data be deleted from Schema App by contacting support@schemaapp.com.  Client may learn more about each respective Social Platform’s terms of service and privacy policies via the links below:

Social Platforms Terms of Service:

Social Platforms Privacy Policies:

7.0 TERM AND TERMINATION

7.1 Agreement Term. This Agreement shall commence on the execution of an Order Form referencing this Agreement. The Agreement will continue in full force and effect until the expiration or termination of all such Order Forms or Statements of Work, unless otherwise terminated earlier as provided herein.

7.2 Service Term. The term of the Agreement shall be the term specified in the Order Form, unless either party gives ninety (90) days notice of its intent not to renew prior to expiry of the then current term.

7.3 Termination. Either Party (the “Terminating Party”) may terminate this Agreement for cause by written notice to the other Party (the “Defaulting Party”) of any material breach by the Defaulting Party of any material provision of this Agreement and if the Defaulting Party does not cure such breach to the reasonable satisfaction of the Terminating Party within thirty (30) days from the date of its receipt of such written notice, this Agreement shall be terminated effective as of such date without any further action required on the part of the Terminating Party. In addition, either party may terminate this Agreement immediately by giving a written notice to the other party if the other Party applies for or consents to the appointment of a receiver, trustee, or liquidator for substantially all of its assets or such a receiver, trustee, or liquidator is appointed or such Party has filed against it an involuntary petition of bankruptcy that has not been dismissed within sixty (60) days thereof, or files a voluntary petition of bankruptcy, or files a petition or answer seeking reorganization and such matter has not been completed within sixty (60) days thereof, or an arrangement with creditors and such matter has not been completed within sixty (60) days thereof, or seeks to take advantage of any other law relating to relief of debtors.

7.4 Suspension. Schema App will be entitled to suspend any or all Services upon thirty (30) days written notice to Client in the event Client is in breach of this Agreement. However, Schema App may suspend Client’s access and use of the Services immediately, with notice to Client following promptly thereafter, if, and so long as, in Schema App’s sole judgment, there is a security or legal risk created by Client that may interfere with the proper continued provision of the Schema App Services or the operation of Schema App’s network or Systems. Schema App may impose an additional charge to reinstate service following such suspension.

7.5 Retrieval of Work Product. Upon written request by Client made prior to any expiration or termination of this Agreement, Schema App will make Work Product available to Client through the Service on a limited basis solely for purpose of Client retrieving Work Product for a period of up to thirty (30) days after such request is received by Schema App. After such period, Schema App will have no obligation to maintain or provide any Work Product and will thereafter, unless legally prohibited, delete all Work Product; provided however, Schema App or its Subcontractors will not be required to remove copies of Client Data from its backup media and servers until such time as the backup copies are scheduled to be deleted, provided further that in all cases Schema App will continue to protect the Client Data in accordance with this Agreement.

7.6 Effect of Termination.  If an Order Form is terminated in accordance with the terms of this Agreement, Client shall pay Schema App the full fee for any Professional Services performed up to the effective date of termination of such Order Form, or in the case of the development of Deliverables a pro rata portion of the full fee to reflect the amount of development effort (including all other costs for which Schema App has the right to reimbursement) up to the effective date of termination of such Order Form.

7.7 Survival. The provisions of Section 5 (Obligations of Schema App and Client), Section 6 (Intellectual Property and Confidentiality), Section 7.7 (Survival), Section 8.2 (Disclaimers), Section 9 (Limitation of Liability) and Section 10 (General Provisions) shall survive the termination of this Agreement for any reason.

8.0 WARRANTY AND INDEMNITIES

8.1 Warranty. Schema App represents, warrants and covenants to Client that during the Term: (a) it has the full power and authority to license the rights to Client contemplated hereunder on the terms and conditions in this Agreement; (b) the Services will be provided in a professional and workmanlike manner in accordance with the terms of this Agreement and any applicable Order Form; (c) Schema App will not intentionally introduce any malicious code into any of Client’s networks or systems; (d) to Schema App’s knowledge, the Services do not and will not infringe upon the legal, contractual or intellectual property rights of any third party.

8.2 Disclaimers. Except as otherwise indicated herein, Schema App makes no representations, warranties or conditions, express, statutory or implied, with respect to the Services or any deliverables to be provided by Schema App hereunder (all of the foregoing collectively referred to as “Schema App Products and Services”). Schema App expressly disclaims all other representations, warranties or conditions, including without limitation any implied or statutory warranties or conditions of merchantability, title, non-infringement or fitness for a particular purpose. Schema App does not warrant that the Schema App Products and Services will meet the Client’s requirements or that they will function uninterrupted, error free or that all defects in the Schema App Products and Services will be corrected, except as outlined in the Service Level Agreement as set forth at https://www.schemaapp.com/sla/. Schema App complies with all applicable laws relating to data protection, privacy, internal communication and the transmission of technical or personal data, but otherwise makes no representation or warranty and cannot make guarantees regarding accessibility to, or the privacy or security of, any of the Client’s information, files or data. The Client assumes the entire risk as to the results and performance of the Schema App Products and Services. 

The Client acknowledges that it has or will have independently determined that all Schema App Products and Services meet its business requirements and that it has not relied on any representation by Schema App as to the suitability of any item for any particular purpose. Schema App does not represent or warrant that the Schema App Products and Services will be capable of achieving any particular result or results in the Client’s business or operations. Schema App Products and Services are provided and licensed on an “as is” basis without warranty or representation of any kind. Schema App does not guarantee top placement on the search engines through search engine optimization.

8.3 Mutual Indemnity. Each party (the “Indemnifying Party”) shall defend (at its sole cost) the other party and its directors, officers and employees (collectively the “Indemnified Parties”) from and against any actions, suits, or proceedings brought against the Indemnified Parties by a third party to the extent arising as a result of: (i)  violation of any law or regulation by the Indemnifying Party (including, without limitation, any privacy or personal information protection law or regulation); (ii)  breach of any provision under this Agreement; or (iii) real or tangible property damage or bodily injury or death caused by the negligent or willful acts or omissions of the Indemnifying Party, its employees, subcontractors and agents in connection with this Agreement (collectively any actions, suits, or proceedings falling within (i), (ii), or (iii) hereinafter referred to as a “Claim”) and shall indemnify and hold the Indemnified Parties harmless from and against any damages or costs (including reasonable attorneys’ fees) awarded to such third party against the Indemnified Parties by a court of competent jurisdiction in respect to any such Claim, subject to the conditions that the Indemnified Parties: (a) promptly give written notice of each Claim to the Indemnifying Party, provided that failure to give such notice shall not relieve the Indemnifying Party of its obligations hereunder except to the extent that such Indemnifying Party is materially prejudiced by such failure; (b) give the Indemnifying Party sole control of the defense and settlement of each Claim (provided that the Indemnifying Party may not settle or defend any Claim unless it unconditionally releases the Indemnified Parties of all liability); and (c) provide to the Indemnifying Party, at the Indemnifying Party’s cost, all reasonable assistance and co-operation in respect to each Claim.

8.4 Schema App Intellectual Property Indemnification.

(a) Schema App shall defend (at its sole cost) Client, its directors, officers and employees (collectively the “IP Indemnified Parties”) from and against any actions, suits, or proceedings brought against the IP Indemnified Parties by a third party alleging that the Schema App Service software infringes or misappropriates the intellectual property rights of such third party (an “IP Claim”) and shall indemnify and hold the IP Indemnified Parties harmless from and against any damages or costs (including reasonable attorneys’ fees) awarded to such third party against the IP Indemnified Parties by a court of competent jurisdiction in respect to any such IP Claim, subject to the conditions that the IP Indemnified Parties: (i) promptly give written notice of each IP Claim to Schema App, provided that failure to give such notice shall not relieve the Indemnifying Party of its obligations hereunder except to the extent that such Indemnifying Party is materially prejudiced by such failure; (ii) give Schema App sole control of the defense and settlement of each IP Claim; and (iii) provide to Schema App all reasonable assistance and co-operation in respect to each IP Claim.

(b) Mitigation. If (i) Schema App becomes aware of an actual or potential IP Claim, or (ii) provides Client with notice of an actual or potential IP Claim, Schema App may, at its sole option and determination: (I) procure the necessary rights to continue to offer the Schema App Service to Client; or (II) replace or modify the affected portion of the Schema App Service software with equivalent or better functionality so that Client’s use of the Schema App Service is no longer infringing or misappropriating; or (III) if (I) or (II) are not commercially reasonable, terminate this Agreement.

(c) Exclusions. The indemnity in Section 8.4(a) does not include any IP Claim made against the IP Indemnified Parties as a result of the use of the Schema App Service software or the Services more generally outside the scope of the rights provided hereunder or as a result of any unauthorized modification or breach of the license terms of this Agreement.

9.0 LIMITATION OF LIABILITY

Notwithstanding anything to the contrary contained in this Agreement, any Order Form or other exhibits and attachments, and except for damages due to fraud, or willful misconduct or any damages which cannot be limited or excluded by applicable law, Schema App’s total aggregate liability for any and all claims and damages under or in connection with this Agreement shall not exceed: the fees paid or payable by Client for the twelve (12) month period preceding the action or event giving rise to the liability. 

NOTWITHSTANDING ANYTHING IN THIS AGREEMENT TO THE CONTRARY, NEITHER PARTY NOR ITS LICENSORS AND SUPPLIERS WILL BE RESPONSIBLE FOR SPECIAL, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE OR OTHER SIMILAR DAMAGES (INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS OR DAMAGES FOR BUSINESS INTERRUPTION, INACCURATE INFORMATION OR LOSS OF INFORMATION OR COST OF COVER) THAT THE  OTHER PARTY MAY INCUR OR EXPERIENCE IN CONNECTION WITH THE AGREEMENT OR THE SCHEMA APP SOFTWARE, SERVICES, HOWEVER CAUSED AND UNDER WHATEVER THEORY OF LIABILITY, EVEN IF IT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

10.0 GENERAL PROVISIONS

10.1 Relationship of the Parties. The relationship between the Parties is that of independent contractors. Nothing contained in this Agreement shall be construed as creating any agency, partnership, joint venture or other form of joint enterprise, employment or fiduciary relationship between the Parties, and neither Party shall have authority to contract for or bind the other Party in any manner whatsoever.

10.2 Force Majeure. Except for payment obligations, if either Schema App or Client is unable to perform any of its obligations in this Agreement by reason of fire or other casualty, strike, pandemic, epidemic, order of a public authority, Act of God, or other cause beyond the reasonable control of such Party, then such Party shall be excused from such performance of the contract for the duration of such cause. Client may terminate this Agreement or any Order Form if a force majeure event prevents Schema App from delivering the Services, which lasts for more than four (4) weeks.

10.3 Governing Law. This Agreement, and all rights and obligations arising out of the parties’ relationship hereunder, including but not limited to matters of construction, validity, and performance, shall be governed by, and be interpreted under, the laws of the Province of Ontario without giving effect to its conflict of law principles, and the courts of Ontario shall have exclusive jurisdiction in the event of any dispute or litigation between the parties arising out of the terms of this Agreement (except for injunctive relief which may be sought by a party  in any jurisdiction). Court orders and judgments may be enforced in other jurisdictions as required. Notwithstanding the generality of the foregoing, if Client’s principal location is in the United States, this Agreement shall be governed by and construed in accordance with the laws of the State of New York and the Federal laws of the United States applicable therein and the courts of New York, New York shall have exclusive jurisdiction over such disputes or litigation.

10.4 Waiver and Severability. Neither this Agreement nor any terms hereof may be modified, amended or waived except by an instrument signed by both parties. In the event that any of the terms of this Agreement is or becomes or is declared to be invalid or void by any court or tribunal of competent jurisdiction, such term or terms shall be null and void and shall be deemed severed from this Agreement without affecting any remaining terms hereof.

10.5 Entire Agreement. This Agreement (including any executed Order Form(s), Privacy Policy and any other documents referenced herein or in any executed Order Form) embodies the entire Agreement and understanding between the Parties hereto and supersedes all prior agreements and understanding relating to the subject matter hereof. Neither Party has entered into this Agreement in reliance upon any representation, warranty, condition or undertaking of the other Party that is not set out or referred to in this Agreement.

10.6 Assignment. This Agreement may not be assigned or transferred by either Party without the prior written consent of the other party. Notwithstanding the foregoing, either Party may freely assign this Agreement to a successor in interest upon a merger, acquisition, reorganization, change of control, or sale of all or virtually all of its assets, and any such assignment shall not require the consent of the other Party. Subject to the foregoing limits on assignment, this Agreement shall be binding upon and shall inure to the benefit of the Parties and their respective successors and permitted assigns.  For certainty, any change to a Party’s legal name shall not affect its rights or obligations under this Agreement.

10.7 No Third-party Beneficiaries. This Agreement is for the sole benefit of the Parties hereto and their respective permitted successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any other person any legal or equitable right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

10.8 Notices. Except as may otherwise be provided for in this Agreement, all notices, requests, consents, claims, demands, waivers and other communications under the Agreement other than routine operational communications will be in writing and delivered through: (i) hand delivery; (ii) express overnight courier with a reliable system for tracking delivery; (iii) electronic mail transmission or (iv) confirmed facsimile to the addresses of the Parties indicated on the Order Form or to such other address as a party may specify by notice and shall be deemed to have been received, if delivered, on the date of delivery if it is a Business Day and otherwise on the next succeeding Business Day and if by courier or facsimile, upon delivery by overnight delivery services (with confirmation of delivery) or upon confirmation of successful transmission via a facsimile machine.

10.9 Publicity. Neither Party shall issue or release any announcement, statement, press release or other publicity or marketing materials relating to this Agreement, or otherwise use the other Party’s trade-marks, trade dress, brand names, logos, corporate names and domain names or other similar designations of source, sponsorship, association or origin, in each case, without the prior written consent of the other Party, which consent shall not be unreasonably withheld, conditioned or delayed.

10.10 Interpretation. The headings of the Sections of this Agreement have been included for the convenience of the parties and are not part of the Agreement, nor are the headings to be used to alter or interpret the terms hereof.

10.11 Background Checks.  Schema App agrees to conduct industry standard background checks on its personnel that may access any Client Data, and will not use Schema App personnel that have not passed such background checks to provide Services or to access Client Data.