Code Deployment – How you get your code to the search engines to be read and understood. If you are using the Schema App WordPress Plugin, your code will deploy automatically. On any other platform, your code can be deployed using Google Tag Manager.
Markup – Is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary.
Organic Search Results – Listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
Rich Snippets – The extra bits of information that appear next to results on a search page. This could include reviews, related links, location information, an embedded Wikipedia article, etc.
Schema.org – “A collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond… Schema.org promotes a shared vocabulary that makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts.”
Structured Data – Refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways.
Semantic Search – Seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as they appear in the searchable data space, whether on the Web or within a closed system, to generate more relevant results.
Web Crawlers – Program designed to crawl and index content on the web. Google and other search engines use Crawlers to create a library of pages on the internet which can then be sorted using search queries.