Schema App Editor

Generate and Deploy Semantic Schema Markup Without Writing Any Code

With the Schema App Editor, you can easily generate, deploy and manage your Schema Markup using a single tool.

Generate Schema Markup and Automate the Deployment

Many SEO teams rely on IT to manually write the Schema Markup code and paste it on each web page, making it tough to manage and update.

The Schema App Editor allows SEO teams to generate the Schema Markup in JSON-LD, link entities across the site and external knowledge bases, and automatically deploy it to an individual web page without writing a single line of code.

All the pages you optimized with Schema Markup can be updated in minutes, making it easy to manage.

Schema App Editor Interface

Schema App Editor Features

Contains the entire Schema.org vocabulary and extensions

Links to Wikipedia, Wikidata and Google’s Knowledge Graph to provide greater clarity

Creates Semantic Schema Markup via nested entities to build out a reusable Content Knowledge Graph

Organizes properties by Required, Recommended and Other fields according to Google’s guidelines

Provides real-time validations showing users errors and warnings while creating Schema Markup

Validates JSON-LD Schema Markup with Google’s Rich Results Testing Tool Structured Data Testing or Schema Markup Validation Tool in one click

Integrates and deploys Schema Markup to any CMS or website

Accommodates management of Schema Markup for multiple sites through Projects

Managing semantic Schema Markup has never been easier.

How the Schema App Editor Works

How the Schema App Editor works – Step 1 – Choose the Schema.org Type that best describes the content you are optimizing

Step 1.

Choose the Schema.org Type that best describes the content you are optimizing.

How the Schema App Editor works – Step 2 – Type in the URL that you want the Schema Markup deployed to.

Step 2.

Type in the URL that you want the Schema Markup deployed to.

How the Schema App Editor works – Step 3 – Fill in the property fields for the selected Type

Step 3.

Fill in the required, recommended and other property fields with content that is visible or displayed on your page.

How the Schema App Editor works – Step 4 – The Editor will generate and deploy the Schema Markup automatically to your page

Step 4.

Click done and the Editor will generate the JSON-LD code and automatically deploy the Schema Markup to your page.

How the Schema App Editor works – Step 5 – Manage your Schema Markup and keep it up to date

Step 5.

Made a change to the content on your page? Simply update the appropriate property fields in the Editor and we’ll handle the rest.

Looking for a scalable Schema Markup tool?

The Schema App Highlighter can generate and deploy Schema Markup to thousands of pages with similar layouts within minutes.

image of Lauren Anderson from Baptist Health

Lauren Anderson
Digital Content and Marketing Strategist
Baptist Health

Schema App made it so much easier because I don’t have to code anything or understand the Schema.org language. Everything is done automatically. As long as we agree upon what format and structure we want to use to display our content as a content team, we know that the Schema Markup will get added automatically, and we don’t have to do anything.

Schema Markup 101 training

Schema Markup Training Course by Schema App

Sign up for our free training courses to build your fundamental knowledge about Schema Markup and our Schema App platform.

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Schema App Tools Training Course

Learn how to use our Editor and Highlighter to author and deploy your Schema Markup strategy.

How to manage your schema markup graphic

How to Manage Your Schema Markup

Dive into the strategies you can implement to manage your Schema Markup for long-term success.

Frequently Asked Questions

No, the Schema App Editor can only generate and deploy Schema Markup to individual pages. If you are looking to generate and deploy Schema Markup at scale, check out our Schema App Highlighter

Once your Schema Markup is set up in the Editor and your integration is live, your Schema Markup will deploy in seconds. 

Yes, the Schema App Editor can integrate with any website or Content Management System. Learn more about our integration methods here.

The Schema App Editor is available in our End-to-End Schema Markup Solution or through our Shopify plugin.

Schema App Editor is designed to optimize one page at a time and any changes to content will require an update to the Schema Markup. The Schema App Highlighter can optimize multiple pages with similar layouts and dynamically update Schema Markup when the page’s content changes.

An Entity is a term to describe a subject in your Schema Markup. An entity is typically an individual in your dataset. In Schema.org terms, it may be an individual Event, Product, Organization, etc.

Entities have properties to describe them, such as a name, and can be connected to other entities.

A Knowledge Graph is your collection of marketing entities that comprise all the Schema Markup across your web pages. Each entity, its properties and its connections to other entities together form a graph of knowledge. 

Learn more about Knowledge Graphs here

With the Schema App Editor, you can:

  • Nest other entities on your site within the Schema Markup for a page
  • Link entities on a page to external entities from authoritative knowledge bases such as Wikipedia, Wikidata and Google’s Knowledge Graph

To nest other entities on your site within your Schema Markup, you can use our Schema Paths Tool to choose two Types on the page that you want to connect and the tool will generate possible properties that you can use to connect both entities.

To link entities on your page to external entities, you can use properties like sameAs or additionalType, and paste the external entity’s URI in the property’s field. This method is static, but not scalable. If you make any changes to your content or the entities listed on your page, you’ll need to manually update your Schema Markup.

If you would like to do entity linking in a scalable dynamic manner, we recommend using our Schema App Highlighter’s Omni Linked Entity Recognition feature.

Managing semantic Schema Markup has never been easier.

See what else Schema App can do

Schema App Highlighter

Use the Schema App Highlighter to create and deploy advanced Schema Markup to thousands of similar templated pages on your site within minutes.

High Touch Support Services

Get high-touch support, strategic guidance and a partner to execute your Structured Data strategy with our expert Customer Success Team.