Generate and Deploy Semantic Schema Markup Without Writing Any Code
With the Schema App Editor, you can easily generate, deploy and manage your Schema Markup using a single tool.
Generate Schema Markup and Automate the Deployment
Many SEO teams rely on IT to manually write the Schema Markup code and paste it on each web page, making it tough to manage and update.
The Schema App Editor allows SEO teams to generate the Schema Markup in JSON-LD, link entities across the site and external knowledge bases, and automatically deploy it to an individual web page without writing a single line of code.
All the pages you optimized with Schema Markup can be updated in minutes, making it easy to manage.
Schema App Editor Features
Contains the entire Schema.org vocabulary and extensions
Links to Wikipedia, Wikidata and Google’s Knowledge Graph to provide greater clarity
Organizes properties by Required, Recommended and Other fields according to Google’s guidelines
Provides real-time validations showing users errors and warnings while creating Schema Markup
Validates JSON-LD Schema Markup with Google’s Rich Results Testing Tool Structured Data Testing or Schema Markup Validation Tool in one click
Accommodates management of Schema Markup for multiple sites through Projects
How the Schema App Editor Works
Choose the Schema.org Type that best describes the content you are optimizing.
Type in the URL that you want the Schema Markup deployed to.
Fill in the required, recommended and other property fields with content that is visible or displayed on your page.
Click done and the Editor will generate the JSON-LD code and automatically deploy the Schema Markup to your page.
Made a change to the content on your page? Simply update the appropriate property fields in the Editor and we’ll handle the rest.
Digital Content and Marketing Strategist
Schema App made it so much easier because I don’t have to code anything or understand the Schema.org language. Everything is done automatically. As long as we agree upon what format and structure we want to use to display our content as a content team, we know that the Schema Markup will get added automatically, and we don’t have to do anything.
Frequently Asked Questions
Once your Schema Markup is set up in the Editor and your integration is live, your Schema Markup will deploy in seconds.
Schema App Editor is designed to optimize one page at a time and any changes to content will require an update to the Schema Markup. The Schema App Highlighter can optimize multiple pages with similar layouts and dynamically update Schema Markup when the page’s content changes.
An Entity is a term to describe a subject in your Schema Markup. An entity is typically an individual in your dataset, in schema.org terms it may be an individual Event, Product, Organization, etc.
Entities have properties to describe them, such as a name, and can be connected to other entities.
A Knowledge Graph is your collection of marketing entities that comprise all the Schema Markup across your web pages. Each entity, its properties and its connections to other entities together form a graph of knowledge.
Learn more about Knowledge Graphs here.
With the Schema App Editor, you can:
- Nest other entities on your site within the Schema Markup for a page
- Link entities on a page to external entities from authoritative knowledge bases such as Wikipedia, Wikidata and Google’s Knowledge Graph
To nest other entities on your site within your Schema Markup, you can use our Schema Paths Tool to choose two Types on the page that you want to connect and the tool will generate possible properties that you can use to connect both entities. Read this article to learn how to nest the entities using the Schema App Editor.
To link entities on your page to external entities, you can use properties like sameAs or additionalType, and paste the external entity’s URI in the property’s field. This method is static, but not scalable. If you make any changes to your content or the entities listed on your page, you’ll need to manually update your Schema Markup.
If you would like to do entity linking in a scalable dynamic manner, we recommend using our Schema App Highlighter’s Omni Linked Entity Recognition feature. Read this article to learn more.
See what else Schema App can do
Schema App Highlighter
Use the Schema App Highlighter to create and deploy advanced Schema Markup to thousands of similar templated pages on your site within minutes.