Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others.
The Cisco Women Entrepreneurs Circle is dedicated to the advancement of women in the workplace. They believe that women deserve workplace equality now — and that is what they’re working towards, by inspiring and empowering individuals. They address some of the obstacles women-led businesses face in building their tech capabilities. In partnership with organizations including the Business Development Bank of Canada, Cisco is connecting women to the expertise and knowledge needed for their entrepreneurial ventures to thrive.
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.