Schema Performance Analytics (SPA) is a structured data reporting solution powerful enough to scale your online business. With the benefits of Google Search Console plus more data and customization, you can use these insights to inform your content and overall business strategy. SPA enables your digital team to track schema markup efforts, to compare trends over different time periods, and to visualize your growth and results from structured data.
Schema Performance Analytics vs Google Search Console
Schema Performance Analytics provides similar data to Google Search Console, but with the added ability to dig a little deeper into the data with different visualizations and customizable reports. We put an infographic together to explain these benefits:
With SPA, you are able to see performance (clicks, impressions, rich results) over a myriad of visualizations. You have the flexibility to select one, two or more time periods and compare how metrics have performed over the periods selected. You can also compare how different search types, search appearances, and branded vs non-branded keywords have performed over time.
You’re able to see the growth of your schema markup efforts over time with high level insights.
All of these insights can then help you to enhance your website content, so that you’re actually using structured data opportunities to inform your content strategy. Many users have reported using the data from SPA during their periodic reporting, comparing data from specific marketing periods and also identifying their highest performing Schema App templates.
Learn more about Schema Performance Analytics here.
Why Schema Performance Analytics?
At Schema App, we love using data to support our customers and to help them reach their online business goals. That’s why we created Schema Performance Analytics! Use the data to:
- Identify structured data opportunities on your website
- Use structured data opportunities to inform your website content strategy
- Quantify the results of your schema markup efforts
Who is Schema Performance Analytics for?
Schema Performance Analytics is offered to enterprise-level customers with growth mindsets, looking for a scalable structured data reporting solution. This expert tool empowers your SEO team to visualize the performance of their schema markup efforts, and to use that data to inform their content strategies.
Are you ready to unleash the power of structured data through Schema Performance Analytics? Reach out to your customer success manager to get started!
If you aren’t yet a Schema App customer, we’d love to help you reach your structured data potential. Let’s start building some meaningful connections.
Are you ready to unleash the power of structured data?
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Schema Markup solution provider based in Guelph, Ontario. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to boost their SEO strategy and drive results.
Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mom of two, as well as an avid rower.