Schema App Blog

Mar30

Purpose: To demonstrate how to use the Schema App Highlighter from “Create New Template” through to “Publish”. An accompanying tutorial video can be found at the end of this article. Plan Select the templated page type that you want to mark up A page template utilizes the same layout for…

Mar27

Schema Markup News for March 2020

Olivia Feibel

Newsletter

Martha Van Berkel, schema, schema app, Schema Markup, schema.org, seo, structured data

No Comments

From the Schema App family to yours, we hope that this finds you healthy and strong amidst the challenges brought on by the global pandemic. Our team is all working from home, doing our best to continue to support our customers, educate the community and stay positive. In this newsletter…

Mar26

How to: Enhanced Analytics – Core Reports

Jeffrey Burns

How To

analytics, Business Intelligence, Enhanced Analytics, Schema Markup

No Comments

Now you can better understand your visitor behaviour, by pulling any of the schema.org properties you’ve marked up, into your Google Analytics. Google Analytics allows you to track and report website traffic at the URL level. Schema App’s Enhanced Analytics reports allow you to dive deeper and learn about your traffic at…

Mar17

Creating “Product” Schema Markup Using the Schema App Highlighter

Jasmine Drudge-Willson

Tutorial

Product, Product Rich Results, Schema Markup, schema.org, structured data, tutorial

No Comments

Adding schema markup to your Product pages will make them eligible for rich results in search, increasing visibility and engagement with the right users. However, manually adding markup to your product pages can be time consuming, especially if they number in the hundreds or thousands. Fortunately, our Highlighter tool enables…

Feb28

Creating “Review” Schema Markup Using the Schema App Editor

Ana Petkovic

Tutorial

Reviews, Rich Results, Schema Markup, schema.org, seo, structured data, tutorial

No Comments

If you have Review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, which can help your site reach the right users. If you don’t yet have this type of content on your website, we recommend adding it so…

Feb28

Schema Markup News for February 2020

Olivia Feibel

Newsletter

knowledge graph, Martha Van Berkel, schema app, Schema Markup, schema.org, Search Results, Semantics, structured data

No Comments

As the schema markup whirlwind continues this February, there is no shortage of news to report! New Beta features, fun articles on Knowledge Graphs, partner programs and more. We continue to build out our training resources on our website, including new articles on “Knowledge Graph Semantics 101“, “Schema Markup a…

Feb21

Optimizing for Google’s Image License Metadata Feature

Jasmine Drudge-Willson

How To

Google, schema app, Schema Markup, Schema News, structured data, tutorial

No Comments

What’s new? On February 19th, 2020 Google launched schema markup requirements for Image License Metadata. While not yet available in Google Images, adding the right metadata will ensure that your images are eligible for the feature during beta and once it is available to everyone. Schema App’s Editor allows you…

Feb21

Schema Markup – A Pivotal SEO Strategy for 2020

Claire Yuricek

Future of Search

Rich Results, Schema Markup, schema.org, seo, seo trends, structured data

No Comments

In this article we will discuss why schema markup is an integral component of your SEO strategy and how it can drive business results. We’ll cover the basics of what schema markup is and how it allows content to be understood by machines. Schema markup has been in the news…

Feb12

Knowledge Graph Semantics 101

Jasmine Drudge-Willson

Future of Search

knowledge graph, Schema Markup, schema.org, Semantic Technology

No Comments

A Knowledge Graph is Structured A Knowledge Graph is Connected A Knowledge Graph is Collaborative The goal in any form of marketing is one of communication: you want to communicate your information to the world. In order to connect with the right people at the right time and…

Feb4

Schema Markup News for January 2020

Olivia Feibel

Newsletter

Martha Van Berkel, schema app, Schema Markup, Schema News, schema.org, structured data

No Comments

It’s January, the start of a new year and what I believe may be THE year of Schema Markup! Never before have we seen Google, and SEOs more excited about the language of search engines – schema.org. This year at Schema App we are doubling down on training and education.…

Schema App Highlighter Training

How to: Enhanced Analytics – Core Reports

Creating “Product” Schema Markup Using the Schema App Highlighter

Creating “Review” Schema Markup Using the Schema App Editor

Optimizing for Google’s Image License Metadata Feature

Schema Markup – A Pivotal SEO Strategy for 2020

Knowledge Graph Semantics 101

Automate. Scale. Measure.

Categories

Recent Posts

Semantic SEO Course

Schema App Highlighter Training

How to: Enhanced Analytics – Core Reports

Connect

Contacts

Company

Resources

Recent Blogs

Help