Google Updates “Review” Rich Results and Announces new Breadcrumb Report, Clip Feature, & Data Sets.

Last week Google made several announcements related to Schema Markup (aka structured data). There was a BIG update to the “Review” rich snippets feature, a new “Breadcrumbs” Enhancement Report in Google Search Console, as well as a new feature to help identify clips within a video. We are witnessing an…

Connected Schema Markup and Knowledge Graphs

I had the privilege to speak at BrightonSEO on September 13th, 2019 about Connected Schema Markup and Knowledge Graphs. You can watch the presentation below or read about how schema markup (aka structured data) is a powerful tool for you to create triples about your company, events, services, products, etc…

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others. The Cisco Women Entrepreneurs Circle is dedicated to the advancement of women in the workplace. They believe that women deserve workplace equality now —…

Schema App Highlighter Training

Purpose: To demonstrate how to use the Schema App Highlighter from “Create New Template” through to “Publish”. 1.  Plan Select the templated page type that you want to mark up A page template utilizes the same layout for a specific type of content (e.g. products, services, blogs, job postings, FAQs).…

Schema Markup News July 23rd, 2019

We’ve curated some of the big news surrounding schema markup for the week to help you stay on top of changes: 10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy Throughout this article, bear in mind that its only talking about the search results that come…

Schema Markup News July 9th, 2019

We’ve curated some of the big news surrounding schema markup for the week to help you stay on top of changes: DataSet  Datasets are easier to find when you provide supporting information such as their name, description, creator and distribution formats as structured data. Google’s approach to dataset discovery makes…

16 Benefits of Structured Data for Today and Tomorrow

  On June 27th, 2019 Martha van Berkel, Schema App’s CEO presented this content in a webinar. Watch it here:                       Thinking about implementing Structured Data? Great idea! When a search engine receives an inquiry, they crawl the web looking…

Schema Markup News June 18th, 2019

We’ve curated some of the big news surrounding schema markup for the week to help you stay on top of changes: How to Create Connected Schema Markup and Knowledge Graphs Our CEO, Martha van Berkel will be doing a training at Brighton SEO about connected Schema Markup. Learn how to…
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