Schema App Blog

Nov8

If you have Frequently Asked Questions content on your website, adding FAQPage schema markup to those pages makes you eligible for a rich result on search and Markup Action for the Google Assistant, which can help your site reach the right users. If you don’t yet have this type of…

Nov6

10 Things You Don’t Know about Structured Data

Martha van Berkel

Webinars

additional property, additional type, main entity of page, Schema Markup, structured data

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This is the presentation Martha van Berkel, CEO at Schema App gave at State of Search in Dallas,Texas, on November 6th, 2019. Watch the 20 minute presentation below. A transcript will be added soon. The 10 Things You Don’t Know about Structured Data list includes: 1. ROI Beyond Rich Results…

Nov6

Creating “HowTo” Schema Markup Using the Schema App Editor

Claire Yuricek

Tutorial

How To, Schema Markup, tutorial

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If you have instructional content on your website that defines the steps to successfully complete a task, adding “HowTo” markup to that page allows you to explicitly convey to Google that your content is a how-to. Additionally, having correct HowTo schema markup may make that content eligible for a rich…

Oct15

Connecting the Digital Dots Podcast Series – The Changing Landscape of Search

Erin Manifold

Podcast

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Thought leaders share their ideas about the future of “Search” and “Structured Data” with Martha van Berkel, the CEO of Schema App. Arnout Hellemans: Increase Discoverability with Structured Data26 Jul16:40 Dawn Anderson: AI + Search (BERT, NLP, Machine Learning)03 Jul22:10 Ryan Pitcheralle: Search Result + Metrics Evolution17 Apr19:42 Nick…

Sep23

Google Updates “Review” Rich Results and Announces new Breadcrumb Report, Clip Feature, & Data Sets.

Martha van Berkel

Google Feature Updates

breadcrumbs, datasets, google webmaster, LocalBusiness, organization, review feature, review rich results, Rich Results, Schema Markup, structured data, videoObject

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Last week Google made several announcements related to Schema Markup (aka structured data). There was a BIG update to the “Review” rich snippets feature, a new “Breadcrumbs” Enhancement Report in Google Search Console, as well as a new feature to help identify clips within a video. We are witnessing an…

Sep20

Connected Schema Markup and Knowledge Graphs

Martha van Berkel

Webinars

BrightonSEO, Knowledge Graphs, mainentityofpage, propertyvaluepairs, Schema Markup, structured data, triples

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I had the privilege to speak at BrightonSEO on September 13th, 2019 about Connected Schema Markup and Knowledge Graphs. You can watch the presentation below or read about how schema markup (aka structured data) is a powerful tool for you to create triples about your company, events, services, products, etc…

Aug22

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

Karen Feibel

Schema App News

Cisco Women Entrepreneurs' Circle, entrepreneur, schema app, Women of Influence

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Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others. The Cisco Women Entrepreneurs Circle is dedicated to the advancement of women in the workplace. They believe that women deserve workplace equality now —…

Aug22

Schema App Highlighter Training

Karen Feibel

How To

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Purpose: To demonstrate how to use the Schema App Highlighter from “Create New Template” through to “Publish”. 1. Plan Select the templated page type that you want to mark up A page template utilizes the same layout for a specific type of content (e.g. products, services, blogs, job postings, FAQs).…

Jul30

How Do I Know If My Schema Markup Is Working?

Jeffrey Burns

Tips

JSON-LD, schema.org, structured data, Testing, Tools

We’re often asked how to check the accuracy of your schema markup once it has been implemented. When you add schema markup to your website, it can be tricky to immediately identify whether that markup is accurate and will contribute to higher click through rates and rich results. Fortunately, there…

Jul23

Schema Markup News July 23rd, 2019

Adeline Tan

Newsletter

Google, Google Features, Graph Database, JSON-LD, knowledge base, location schema, microdata, Rich Snippets, Schema Markup, schema.org, semantic data systems, semantic search, SERPs, structured data, Structured Markup

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We’ve curated some of the big news surrounding schema markup for the week to help you stay on top of changes: 10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy Throughout this article, bear in mind that its only talking about the search results that come…

Creating “FAQPage” Schema Markup Using the Schema App Editor

10 Things You Don’t Know about Structured Data

Creating “HowTo” Schema Markup Using the Schema App Editor

Connecting the Digital Dots Podcast Series – The Changing Landscape of Search

Connected Schema Markup and Knowledge Graphs

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

Schema App Highlighter Training

How Do I Know If My Schema Markup Is Working?

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Creating “FAQPage” Schema Markup Using the Schema App Editor

10 Things You Don’t Know about Structured Data

Creating “HowTo” Schema Markup Using the Schema App Editor

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