Say Goodbye to Google’s Structured Data Testing Tool, and Hello to the Alternatives

On July 7th, 2020, Google announced their Rich Results testing tool was out of beta. This exciting news was quickly tempered by the statement that they would be retiring their Structured Data testing tool. We were, in a word, devastated. And we weren’t the only ones.  Here at Schema App,…

Creating “CollectionPage” Schema Markup using the Schema App Editor

Often, selecting a schema.org type to define a web page is pretty straightforward; if there’s price and quantity information, it’s probably a Product; author and date published information? likely an Article. But what about those pages that have many different types of content without a main focus? Enter the CollectionPage.…

Schema Markup for Product Models

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several ways to create schema markup for complex products. This article will describe three common strategies for modeling product variations so…

Ultimate How-to Guide for Local Business Schema Markup

There’s something satisfying about searching for a business and finding all the information you want presented in an attractive knowledge panel. Have you wondered how to make your own business eligible for this kind of search experience? We’ve compiled this ultimate guide to teach you all you need to know…
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