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Expert insights on AI understanding and brand control through schema markup, semantic data layers, knowledge graphs, and enterprise SEO.

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A robot focuses on a content knowledge graph of connected entities from advanced schema markup, instead of disconnected entities from basic schema markup.
Andrea Badder
Andrea Badder September 2, 2026 | 7 min read

Not All Schema Markup Is Equal for Supporting AI Responses

Featured image for blog titled "How Website Complexity Can Undermine Your Brand in AI", depicting AI filling in an incomplete puzzle, meant to represent AI making an inference about a brand.
Andrea Badder
Andrea Badder August 11, 2026 | 6 min read

How Website Complexity Can Undermine Your Brand in AI

Featured image for blog titled "Why AI Referrals Are Falling (and Why this isn't all Bad News)" depicting dozens of professionals interacting with an AI agent, while only one professional with purchasing intent continues navigating to an enterprise business website.
Andrea Badder
Andrea Badder July 20, 2026 | 7 min read

Why AI Referrals Are Falling (And Why This Isn’t All Bad News)

Featured image for Introducing Knowledge Assistant: Trusted AI Answers Powered by NLWeb
Mark van Berkel
Mark van Berkel June 30, 2026 | 7 min read

Introducing Knowledge Assistant: Trusted AI Answers Powered by NLWeb

Featured image for blog titled "Entity Authority Is Built Through Reinforcement, Not One-Off Mentions".
Andrea Badder
Andrea Badder June 23, 2026 | 7 min read

Entity Authority Is Built Through Reinforcement, Not One-Off Mentions

Featured image for the blog titled "Preparing for the Agentic Web: Key Insights".
Andrea Badder
Andrea Badder June 18, 2026 | 12 min read

Preparing for the Agentic Web: Key Insights from R.V. Guha and Schema App

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