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Featured image for blog titled "Why AI Referrals Are Falling (and Why this isn't all Bad News)" depicting dozens of professionals interacting with an AI agent, while only one professional with purchasing intent continues navigating to an enterprise business website.
Andrea Badder
Andrea Badder July 20, 2026 | 7 min read

Why AI Referrals Are Falling (And Why This Isn’t All Bad News)

Featured image for Introducing Knowledge Assistant: Trusted AI Answers Powered by NLWeb
Mark van Berkel
Mark van Berkel June 30, 2026 | 7 min read

Introducing Knowledge Assistant: Trusted AI Answers Powered by NLWeb

Featured image for blog titled "Entity Authority Is Built Through Reinforcement, Not One-Off Mentions".
Andrea Badder
Andrea Badder June 23, 2026 | 7 min read

Entity Authority Is Built Through Reinforcement, Not One-Off Mentions

Featured image for the blog titled "Preparing for the Agentic Web: Key Insights".
Andrea Badder
Andrea Badder June 18, 2026 | 12 min read

Preparing for the Agentic Web: Key Insights from R.V. Guha and Schema App

Featured image for blog titled "Content Coherence: The Layer That Connects Prose, Pages, and Governed Truth" depicting a brain reading a coherent and governed data layer.
Mark van Berkel
Mark van Berkel June 3, 2026 | 12 min read

Content Coherence: The Layer That Connects Prose, Pages, and Governed Truth

Featured image for blog titled "The Modern Data Stack for the Agentic Web" depicting an AI agent accessing and working off of the agentic web data stack.
Mark van Berkel
Mark van Berkel May 26, 2026 | 15 min read

The Modern Data Stack for the Agentic Web

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Title page of the Agentic Web ebook.