How to Measure the Impact of Structured Data

If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on your site, it provides comprehensive, customizable reports that reflect how Google understands (and renders) your markup.  In this article, we’ll…

Creating “CollectionPage” Schema Markup using the Schema App Editor

Often, selecting a schema.org type to define a web page is pretty straightforward; if there’s price and quantity information, it’s probably a Product; author and date published information? likely an Article. But what about those pages that have many different types of content without a main focus? Enter the CollectionPage.…

Schema Markup for Product Models

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several ways to create schema markup for complex products. This article will describe three common strategies for modeling product variations so…
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