Schema App Blog

Feb21

What’s new? On February 19th, 2020 Google launched schema markup requirements for Image License Metadata. While not yet available in Google Images, adding the right metadata will ensure that your images are eligible for the feature during beta and once it is available to everyone. Schema App’s Editor allows you…

Feb21

Schema Markup – A Pivotal SEO Strategy for 2020

Claire Yuricek

Future of Search

Rich Results, Schema Markup, schema.org, seo, seo trends, structured data

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In this article we will discuss why schema markup is an integral component of your SEO strategy and how it can drive business results. We’ll cover the basics of what schema markup is and how it allows content to be understood by machines. Schema markup has been in the news…

Feb12

Knowledge Graph Semantics 101

Jasmine Drudge-Willson

Future of Search

knowledge graph, Schema Markup, schema.org, Semantic Technology

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A Knowledge Graph is Structured A Knowledge Graph is Connected A Knowledge Graph is Collaborative The goal in any form of marketing is one of communication: you want to communicate your information to the world. In order to connect with the right people at the right time and…

Feb4

Schema Markup News for January 2020

Olivia Feibel

Newsletter

Martha Van Berkel, schema app, Schema Markup, Schema News, schema.org, structured data

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It’s January, the start of a new year and what I believe may be THE year of Schema Markup! Never before have we seen Google, and SEOs more excited about the language of search engines – schema.org. This year at Schema App we are doubling down on training and education.…

Feb4

Schema Markup News for November 2019

Olivia Feibel

Newsletter

FAQ schema, FAQs Pages, HowTo Schema, Martha Van Berkel, schema, schema app, Schema Markup, schema.org, seo trends, structured data

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The Schema App team has been doing schema markup for a long time. We are coming up on 5 years! Based on market news and the velocity of structured data conversations and questions, 2020 may be the year of schema markup! What makes me say this? On November 4th, the top trend…

Feb4

Schema Markup News September 2019

Olivia Feibel

Newsletter

Martha Van Berkel, schema, schema app, Schema App Highlighter, Schema Markup, structured data

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Happy September! We’ve been busy staying on top of news, changes, and capabilities in the world of schema markup and building our new Schema App Editor. This newsletter captures some resources to help you measure the value of your structured data, articulate the possible value to the business, learn about…

Jan30

Schema Markup for Health

Martha van Berkel

Webinars

case study, health, industry, learning, Schema Markup, tutorial, webinar

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Do you work in the Health Industry? If so, be sure to watch the recording of our webinar where Schema App’s CEO, Martha van Berkel shares schema markup strategies and knowledge specifically for Health companies. She is also joined by Simon Yohe, Director of Web Marketing Strategy at AdventHealth. Simon…

Nov8

Creating “FAQPage” Schema Markup Using the Schema App Editor

Claire Yuricek

Tutorial

FAQ, Schema Markup, tutorial

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If you have Frequently Asked Questions content on your website, adding FAQPage schema markup to those pages makes you eligible for a rich result on search and Markup Action for the Google Assistant, which can help your site reach the right users. If you don’t yet have this type of…

Nov6

10 Things You Don’t Know about Structured Data

Martha van Berkel

Webinars

additional property, additional type, main entity of page, Schema Markup, structured data

No Comments

This is the presentation Martha van Berkel, CEO at Schema App gave at State of Search in Dallas,Texas, on November 6th, 2019. Watch the 20 minute presentation below. A transcript will be added soon. The 10 Things You Don’t Know about Structured Data list includes: 1. ROI Beyond Rich Results…

Nov6

Creating “HowTo” Schema Markup Using the Schema App Editor

Claire Yuricek

Tutorial

How To, Schema Markup, tutorial

No Comments

If you have instructional content on your website that defines the steps to successfully complete a task, adding “HowTo” markup to that page allows you to explicitly convey to Google that your content is a how-to. Additionally, having correct HowTo schema markup may make that content eligible for a rich…

Optimizing for Google’s Image License Metadata Feature

Schema Markup – A Pivotal SEO Strategy for 2020

Knowledge Graph Semantics 101

Schema Markup for Health

Creating “FAQPage” Schema Markup Using the Schema App Editor

10 Things You Don’t Know about Structured Data

Creating “HowTo” Schema Markup Using the Schema App Editor

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Semantic SEO Course

Optimizing for Google’s Image License Metadata Feature

Schema Markup – A Pivotal SEO Strategy for 2020

Knowledge Graph Semantics 101

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