seo blo

Oct30

Purpose: This is a high-level overview of the Schema App Highlighter. For more details, consider accessing our Highlighter Training Lessons. Plan Select the templated page type that you want to mark up A page template utilizes the same layout for a specific type of content (e.g. products, services, blogs, job…

Oct24

Schema App has a New Look

Martha van Berkel

Announcement

announcement, Brand, schema app

No Comments

We are so excited to share our new branding with you. When my co-founder Mark and I decided to focus on Schema App way back in 2015, we only hoped the SEO community would want to nerd out on schema markup as much as we do. Just like the industry’s…

Oct11

Say Goodbye to Google’s Structured Data Testing Tool, and Hello to the Alternatives

Jasmine Drudge-Willson

Research, Tools

Schema Markup, schema markup errors, Structured Data Errors, structured data tools, validation

No Comments

On July 7th, 2020, Google announced their Rich Results testing tool was out of beta. This exciting news was quickly tempered by the statement that they would be retiring their Structured Data testing tool. We were, in a word, devastated. And we weren’t the only ones. Here at Schema App,…

Oct24

Creating “CollectionPage” Schema Markup using the Schema App Editor

Jasmine Drudge-Willson

How To, Tips, Tutorial

collection page, google Search, How To, JSON-LD, schema, schema app, Schema Markup, schema.org, semantic search, seo, structured data

No Comments

Often, selecting a schema.org type to define a web page is pretty straightforward; if there’s price and quantity information, it’s probably a Product; author and date published information? likely an Article. But what about those pages that have many different types of content without a main focus? Enter the CollectionPage.…

Oct8

Schema Markup for Product Models

Mark van Berkel

How To, Newsletter, Tips

ecommerce schema markup, Offers, Product, product rich snippet, ProductModel, schema.org

No Comments

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several ways to create schema markup for complex products. This article will describe three common strategies for modeling product variations so…

Aug28

Ultimate How-to Guide for Local Business Schema Markup

Martha van Berkel

Tutorial

how to guide, local business, local schema markup, schema app, Schema Markup, structured data

30

There’s something satisfying about searching for a business and finding all the information you want presented in an attractive knowledge panel. Have you wondered how to make your own business eligible for this kind of search experience? We’ve compiled this ultimate guide to teach you all you need to know…

Oct28

Schema Markup News for May 2020

Olivia Feibel

Newsletter

Martha Van Berkel, schema app, Schema Markup, schema.org

No Comments

Happy May from Schema App. This is a time of change. For me, this time has meant juggling parenting, leading Schema App, cooking, and cleaning while also trying to maintain my personal health. It has been exhausting! However, I believe I have also grown as a result of the experience. It turns…

Oct4

How to use the Schema Paths Tool

Jasmine Drudge-Willson

How To, Tools

google seo, Schema Markup, semantic search, seo, structured data, structured data tools

No Comments

Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get the most out of your structured data. One of the best ways to do this is to ensure you’re connecting…

Oct1

Stand out in Search with FAQ Rich Results

Martha van Berkel

Webinars

FAQ, FAQPage, How To, Rich Result, Schema Markup, structured data

No Comments

On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how Frequently Asked Questions on your website can attract more customers using an advanced SEO strategy called schema markup. Below, you’ll…

Apr27

Schema Markup News for April 2020

Olivia Feibel

Newsletter

Martha Van Berkel, schema app, Schema Markup, structured data

No Comments

Greetings from my basement where we started Schema App back in 2015! Like you, we are slowly getting used to our new normal including homeschooling, visits from kids on conference calls, longer hair, and running Schema App team virtually. During this time of COVID, we’ve built resources to help you…

Oct17

Your Guide to COVID-19 Structured Data

Jasmine Drudge-Willson

How To

COVID-19, How To, Schema Markup, structured data

No Comments

Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility and accessibility of such information, and how Schema App can assist with creating and maintaining this markup. What kind of…

Schema App Highlighter Overview

Schema App has a New Look

Say Goodbye to Google’s Structured Data Testing Tool, and Hello to the Alternatives

Creating “CollectionPage” Schema Markup using the Schema App Editor

Ultimate How-to Guide for Local Business Schema Markup

How to use the Schema Paths Tool

Stand out in Search with FAQ Rich Results

Your Guide to COVID-19 Structured Data

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Creating “CollectionPage” Schema Markup using the Schema App Editor

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