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16 Benefits to Schema Markup

Schema App Highlighter

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Included in the Premium and Enterprise subscriptions, the Schema App Highlighter allows you to markup one page and then automatically deploy the mark up to pages that share the same page template.

Using the Highlighter, Digital Marketers can do complex schema markup without writing code and without the delays and dependencies of an IT development team. 

Template: A page template utilizes the same layout for a specific type of content. There can be 10s, 100s or 1000s of similar pages. Examples include Products, Services, Blogs, FAQs, How-tos, Item lists, Offer Catalogues or Collection pages, and Job Postings.

See the Schema App Highlighter in action

Deploy Schema Markup to 100s or 1000s of pages in minutes without writing code

What You’ll Love
  • Optimize template pages with no coding
  • Create “connected” markup at scale
  • Unlike the Google Highlighter, It:
    • Contains the entire schema.org vocabulary + extensions (e.g. health, automotive, finance, etc).
    • Is visible to all Search Engines & Assistants
    • Allows you to Control where your markup resides
How it works
  1. Select the page templates you want to mark up.
  2. Load a chosen page and select the Schema markup class.
  3. Map each of the elements on the page to the Schema markup properties.
  4. Define the pattern for each template
  5. Review and deploy.

Learn More about the Highlighter

Highlighter Example

Sure, you could manually hack the JSON-LD page-by-page OR … use the Schema App Highlighter!

It’s Visual!

Work from your web page and click the content you want to mark up. The Highlighter only displays properties associated with your chosen schema.org class.

Expert Support

You are not alone as you tackle adding markup to 1 or 1 million pages! We’ve got your back.

All Page Types

Optimize any type of page content! Schema Highlighter has all of the schema.org vocabularies including extensions (Health, Automotive, Finance, etc). Don’t be restricted with basic tools, try Schema App!

Speed and Scale

Add Schema Markup across 100,000 pages in hours instead of months! You heard me right, the Highlighter empowers you to do schema markup at scale and with speed.

Schema App Highlighter Vs. Google Data Highlighter

Schema App Highlighter

Google Data Highlighter

  • Visible to All Search Engines & Assistants

    Schema Markup can be seen by all search engines, Assistants and new machines seeking to understand your content.

  • All Schema Classes & Properties

    Use any schema class and all schema properties. This includes extensions for Health and Medical, Fibo, and schema markup pending. Vocabulary is updated within 24 hours of new releases.

  • You are in Control

    You create the markup you want, deploy it where you want, and SEE the markup on your site.

  • Builds Knowledge Graphs

    Create schema markup for a template, and connect it to existing entities (data items), or to other things on the web. Build and manage a true knowledge graph.

  • Only Visible to Google

    Schema Markup is only visible to Google. Bing, Alexa and other new devices cannot use Schema Markup.

  • Limited Schema Classes and Properties

    Includes Schema Classes for a subset of Google features, and only basic properties.

  • Google is in Control

    Submit your information to Google, and Google decides how to use it. Not open data.

  • Builds Islands of Schema Markup

    Creates schema markup on a page. Doesn’t enable you to connect it across your website to build a knowledge graph.

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