A scalable structured data
solution with measurable results
The Schema App Highlighter scales connected schema markup across any platform, without IT.
The Schema App Highlighter creates customized structured data with agility at scale.
SCALE: The Schema App Highlighter optimizes groups of pages with a similar layout (ex. blog, products, services, industries, locations) with any and all schema.org vocabulary to maximize your clicks from rich results. Once set up, any existing and new pages published will be optimized.
CUSTOMIZED: The Schema App Highlighter can optimize any type of content to help it stand out in search using basic schema markup or advanced strategies. We’ve got you covered!
AGILITY: The Schema App Highlighter requires no experience writing JSON-LD or code. Let the Highlighter do the hard work for you, so you can focus on strategy. Once integration with your website is set up, your SEO team can update, change, or optimize your structured data—no IT or devs required!
Combine technology & expertise to maximize results
THE HIGHLIGHTER
Powerful enough to mark up ten or ten thousand pages in minutes.
- Optimize page sets with a similar layout by highlighting elements of the page and mapping them to schema.org properties.
- Create “connected” markup at scale.
- Use the entire schema.org vocabulary + extensions (e.g. health, automotive, finance, etc.).
- Link entities.
- Deploy to any platform.
- Update your structured data in minutes.

CUSTOMER SUCCESS
We remove the complexity of structured data so you can focus on strategy.
- Partner with a schema markup expert from our Customer Success team.
- Develop your customized structured data strategy aligned with your online business goals.
- High-touch support with metrics powered by Schema Performance Analytics.
- Coaching on content to achieve rich results.
- Detailed knowledge base.
Frequently Asked Questions
The Schema App Highlighter is powerful enough to integrate with any content management system and any content type. Schema App integrates with JavaScript, Google Tag Manager, Tealium, Adobe DTM, Drupal, or even a custom CMS. There isn’t a website we can’t optimize!
When you engage with Schema App, our goal is to show you the first results within 30 days of kick off. Are you ready to get started? Let’s talk.
