Use the Schema App Highlighter to customize your Schema Markup and deploy to thousands of similar templated pages on your website within minutes.
Deploying and managing Schema Markup across thousands of pages can be tedious. As your website content evolves, IT teams often lack the expertise and resource required to build and maintain proper Schema Markup.
The Schema App Highlighter solves that by allowing users to create Schema Markup templates that can easily be updated when content changes are made and stay agile.
As part of our Schema App Solution, our Customer Success Managers will help you create and manage your Schema Markup templates on the Highlighter. You no longer have to deploy and manage your Schema Markup on a page-by-page basis.
The Schema App Highlighter is a scalable Schema Markup generator and deployment tool. It contains the entire Schema.org vocabulary and extensions. Users can easily create Schema Markup templates for pages with similar layouts (i.e. blog, locations, physicians, products, etc.) and deploy the Schema Markup to these pages, without relying on the IT team.
The Schema App Highlighter allows you to target any Google Rich Result search features. If your content makes you eligible for more than one, even better. Use the Highlighter to define the pageset topic (eg. blog, locations, physicians, products, etc.) and then select the content to make you eligible for one or more rich results.
When you work with Schema App, you’ll get a dedicated Customer Success Manager who will help you create your Schema Markup template using the Highlighter. After the initial setup, the Highlighter will dynamically generate and deploy the Schema Markup based on the content on your page. Your SEO team can easily make changes to page content without having to worry about manual coding errors or schema drift.
Use the Linked Entity Recognition feature on the Highlighter to automatically identify entities on the page, link them to Google’s knowledge graph and Wikidata definitions, and nest the entities within the Schema Markup. Linked Entity Recognition adds more context to your content, so Google can understand the content on your page and better match it to the user’s search intent.
Step 1.
Select a page that represents many similar pages that you want to markup, and choose the appropriate Schema.org class (eg. Product, Physician, LocalBusiness, BlogPosting, etc).
Step 2.
Highlight each element on the page and select the property that best describes the highlighted content to create your Schema Markup template.
Step 3.
Define the set of pages you want the template to apply to using URL, Regex or XPath patterns.
Step 4.
Review the template to ensure the correct Schema Markup is generated on all test pages, and hit publish.
Schema App made it so much easier because I don’t have to code anything or understand the Schema.org language. Everything is done automatically. As long as we agree upon what format and structure we want to use to display our content as a content team, we know that the Schema Markup will get added automatically, and we don’t have to do anything.
Lauren Anderson
Sr. Digital Content Strategist & Copywriter
Baptist Health
When you engage with Schema App, our goal is to show you the first results within 30 days of kick off. Get in touch with us to learn more.
Yes, the Schema App Highlighter can integrate with any website or Content Management System. Learn more about our integration methods here.
The Schema App Highlighter is available as part of our Schema App Solution for Enterprises. Get in touch with us to learn more.
Schema App Editor is designed to optimize one page at a time, whereas the Highlighter can optimize multiple pages with similar layouts and update Schema Markup dynamically.
An Entity is a term to describe a subject in your Schema Markup. An entity is typically an individual in your dataset, in schema.org terms it may be an individual Event, Product, Organization, etc.
Entities have properties to describe them, such as a name, and can be connected to other entities.
Knowledge Graph is your collection of marketing entities that comprise all the Schema Markup across your web pages. Each entity, its properties and its connections to other entities together form a graph of knowledge.
Use the Schema App Editor to markup unique pages with customized content without writing any code.
Get high-touch support, strategic guidance and a partner to execute your Structured Data strategy with our expert Customer Success Team.