Schema App Highlighter

Deploy and manage your Schema Markup at scale without the complexity

Use the Schema App Highlighter to customize your Schema Markup and deploy to thousands of similar templated pages on your website within minutes.

Create customized Schema Markup for Scale and Agility

Deploying and managing Schema Markup across thousands of pages can be tedious. As your website content evolves, IT teams often lack the expertise and resource required to build and maintain proper Schema Markup.

The Schema App Highlighter solves that by allowing users to create Schema Markup templates that can easily be updated when content changes are made and stay agile. 

As part of our Schema App Solution, our Customer Success Managers will help you create and manage your Schema Markup templates on the Highlighter. You no longer have to deploy and manage your Schema Markup on a page-by-page basis.

Schema App Highlighter – Interface
Deploy Schema Markup at scale

Deploy your Schema Markup to thousands of pages within minutes

The Schema App Highlighter is a scalable Schema Markup generator and deployment tool. It contains the entire vocabulary and extensions. Users can easily create Schema Markup templates for pages with similar layouts (i.e. blog, locations, physicians, products, etc.) and deploy the Schema Markup to these pages, without relying on the IT team.

Target any Rich Result

The Schema App Highlighter allows you to target any Google Rich Result search features. If your content makes you eligible for more than one, even better. Use the Highlighter to define the pageset topic (eg. blog, locations, physicians, products, etc.) and then select the content to make you eligible for one or more rich results.

Different types of Rich Results

Schema Markup with Expert Support

When you work with Schema App, you’ll get a dedicated Customer Success Manager who will help you create your Schema Markup template using the Highlighter. After the initial setup, the Highlighter will dynamically generate and deploy the Schema Markup based on the content on your page. Your SEO team can easily make changes to page content without having to worry about manual coding errors or schema drift.

Built-in semantics

Use the Linked Entity Recognition feature on the Highlighter to automatically identify entities on the page, link them to Google’s knowledge graph and Wikidata definitions, and nest the entities within the Schema Markup. Linked Entity Recognition adds more context to your content, so Google can understand the content on your page and better match it to the user’s search intent.

Built in semantics

Manage your Schema Markup strategy at scale without the stress

How the Schema App Highlighter Works

How the Schema App Highlighter works - Step1

Step 1.

Select a page that represents many similar pages that you want to markup, and choose the appropriate class (eg. Product, Physician, LocalBusiness, BlogPosting, etc).

Step 2.

Highlight each element on the page and select the property that best describes the highlighted content to create your Schema Markup template.

Step 3.

Define the set of pages you want the template to apply to using URL, Regex or XPath patterns.

Step 4.

Review the template to ensure the correct Schema Markup is generated on all test pages, and hit publish.

The Schema App Highlighter works with all websites and CMSs

Schema App made it so much easier because I don’t have to code anything or understand the language. Everything is done automatically. As long as we agree upon what format and structure we want to use to display our content as a content team, we know that the Schema Markup will get added automatically, and we don’t have to do anything.

image of our guest Lauren Anderson

Lauren Anderson

Sr. Digital Content Strategist & Copywriter

Baptist Health

Frequently Asked Questions

Manage your Schema Markup strategy at scale without the stress using the Schema App Highlighter

See what else Schema App can do

Schema App Editor

Use the Schema App Editor to markup unique pages with customized content without writing any code.

High Touch Support Services

Get high-touch support, strategic guidance and a partner to execute your Structured Data strategy with our expert Customer Success Team.