Work with Schema App’s expert team to add structured data to your website.
The Schema App Highlighter empowers you to mark up ten or ten thousand pages in minutes. You will be matched with a Customer Success Manager who will work with you to develop a customized schema strategy aligned with your online business goals. Your CSM will not only deploy and maintain your schema markup, but will provide content recommendations to maximize your results from structured data.
We remove the complexity of structured data so you can focus on strategy. Are you ready to get started?
Schema App Highlighter Vs. Google Data Highlighter
Schema App Highlighter
Visible to All Search Engines & Assistants
Schema Markup can be seen by all search engines, Assistants and new machines seeking to understand your content.
All Schema Classes & Properties
Use any schema class and all schema properties. This includes extensions for Health and Medical, Fibo, and schema markup pending. Vocabulary is updated within 24 hours of new releases.
You are in Control
You create the markup you want, deploy it where you want, and SEE the markup on your site.
Builds Knowledge Graphs
Create schema markup for a template, and connect it to existing entities (data items), or to other things on the web. Build and manage a true knowledge graph.
Google Data Highlighter
Only Visible to Google
Schema Markup is only visible to Google. Bing, Alexa and other new devices cannot use Schema Markup.
Limited Schema Classes and Properties
Includes Schema Classes for a subset of Google features, and only basic properties.
Google is in Control
Submit your information to Google, and Google decides how to use it. Not open data.
Builds Islands of Schema Markup
Creates schema markup on a page. Doesn’t enable you to connect it across your website to build a knowledge graph.
Why you’ll love it:
- Optimize template pages with no coding.
- Create “connected” markup at scale.
- Contains the entire schema.org vocabulary + extensions (e.g. health, automotive, finance, etc.).
- Can be visible to all search engines and assistants.
- You can control where your markup resides.
How the Schema App Highlighter Works
- Select the page templates you want to mark up.
- Load a chosen page and select the appropriate schema class.
- Map each of the elements on the page to the schema markup properties.
- Define the pattern for each template.
- Review and deploy.
Frequently Asked Questions
Since the Highlighter is created to help you optimize templated pages, the first step is to create the schema.org strategy for that page type. This includes deciding what schema.org class best represents the information, and what properties you can use to describe the content on the page. Once you have the strategy, the Highlighter allows you to setup that page in under an hour (depending on the complexity of the page). After that, you need to choose from one of our deployment options.
Choose the schema.org class the page represents (eg. Lawyer, LocalBusiness, Service, Product, BlogPosting). Map the content to the schema.org properties. The Highlighter only presents you with relevant properties for that Class. You also have the option to link to another data item – so that you can connect your schema markup throughout your website. If there are properties that are static for all your pages, you can enter those once and that content will deploy to the entire website.
Once you have completed the mapping, we’ll ask you to provide a few page templates so we can see if our logic maps the right data to the right properties. Next, you will choose your deployment method and publish your data.
Creating and deploying schema markup can be done in two different ways.
- Using a Tag Manager, the highlighter will dynamically create schema markup in the Tag. This means that you setup the template, add one line of Javascript in a Tag and poof, your markup is live and working.
- Have Schema App Crawl the site, extract the data for each page, create JSON-LD and store in the Schema App Cache. Then use the Schema App Integrations to get the data from the Cache – these include WordPress Plugin, Shopify, Drupal, Tags, or Javascript.
