Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get smarter, brands need to keep up with the advancements that tech giants like Google are making every year. One of these advancements is schema markup.
Marking up your website with schema translates your content into a language that search engines can understand. This means more relevant results for users, and the opportunity to appear in voice search for enabled devices. One effective way to optimize content for voice search is with frequently asked questions and FAQ schema.
How to stand out in search with FAQ Rich Results
The first rule of schema markup is to only markup content that is visible on the page. Of course, there is no guarantee that using schema markup will display your content as rich results. This is why aligning your schema strategy with your content is so important. For many brands, website content is constantly changing to respond to evolving audience expectations. The Schema App Highlighter dynamically updates your markup to reflect any content changes, meaning you’re always ready to match with relevant search queries.
Schema markup is complicated and time consuming especially if your website content—like your company blog or news information—is updated regularly. Schema App offers full-service enterprise schema markup solutions that integrate easily with any website.
Start reaching your online business goals with structured data.
Martha is the CEO and co-founder of Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search. She is an active member of the search engine optimization community, and the work that she does through Schema App is helping brands from all over the world improve their organic search performance.