Our mission is to accelerate your digital success. We help you to be found online by your customers, stand out from your competition and derive deeper insights from your data.

Schema App is the number one choice for structured data because only Schema App has an enterprise-grade solution that works with all websites, all content, without an IT Developer. 

Customers use “search” to research, engage and buy. Search Engines like Google, Siri, and Alexa, are the gatekeepers to your data – your virtual front door. Their goal is to provide relevant answers.  Your goal is to attract your target audience. Applying Schema markup to your digital data ensures that it is explicitly understood by these gatekeepers. The outcome? Higher quality organic traffic which results in greater engagement,  conversions and ultimately, revenue.

About Schema App

Schema App empowers the Digital Marketer to own their schema markup strategy through to implementation without ever writing code or engaging with IT. Schema Markup (aka structured data) helps search engines explicitly understand your content so that you can be found and stand out in organic and voice search. Schema App has a comprehensive schema markup offering that spans the full lifecycle, starting with strategy services through to implementation and maintenance as well as a game-changing analytics offering, which allows marketers a granular view into which content is driving success.

Approximately 50% of the Schema App team is focused on development so that we can continuously add value to our customers via our enterprise-quality tools and services.


About Schema App’s Products

The Schema App toolset supports the entire schema.org vocabulary, allowing marketers to produce quality, scalable, connected schema markup in a fraction of the time. The Editor empowers marketers to optimize page by page, while the Highlighter allows you to optimize thousands of pages that share a similar page layout. The Analyzer checks the health of the structured data on a given website and alerts you of errors and warnings according to Google’s documentation. The Enhanced Analytic offerings allow you to report on any and all schema.org properties in Google Analytics so that you can better understand your customer’s behaviour. Schema App is passionate about enabling the full schema markup lifecycle, resulting in outstanding organic search results, and business insights.

Understanding Schema markup
What is Schema Markup and how does it benefit your business? (video + blog)

FREE 5-day Schema Markup Email Course!

Learn the value of Schema Markup and how to use it to get great organic search results.

How We Work…aka our Values

We are Excellent to One Another

If we all had the same strengths and ideas … we’d be missing out. Our differences make us strong and competitive and our diversity makes it fun to work here. We want you to bring your whole self to work!
We respect each other and believe in the power of teamwork and inclusivity, so we collaborate, leverage each other’s strengths and share responsibilities – even the dreaded task of emptying the dishwasher!

We Are Innovation And Nimble

We are constantly making improvements. We recognize that it is okay to start small and build on ideas. We design with the ideal in mind. Effectiveness is doing the right thing. Efficiency is doing the thing right. We are innovators, both in bringing value to our customers and in making the team more productive and happy. We start with small incremental value and build on it and we don’t wait for it to be perfect!

We “WOW” our Customers

We put the customer first, even if that means recommending the “right” service provider and/or solution when it’s not us.  We build the things customers need. We seek feedback often. We listen, focus on the user, create unexpected and fantastic experiences. We exceed expectations and do the right thing. We follow-through. We do what we say we will do – for our customers, our managers and the team. We set our own Monday morning action items and ensure they are met!

We Love to Learn

We are constantly learning and exploring new ways to delight our customers and when we discover something great, we share our knowledge … with each other, with our customers and with the market.

We are Honest and Transparent

As individuals, it would be great to be perfect, but that’s just not life. When we are honest and transparent about our strengths and weaknesses, great things happen – innovation increases and so does collaboration and quality.
Our customers can count on us to do the right thing- even if that means pointing you to another service provider who can serve you better.

We Give Back

It feels good to give back to our community, so we volunteer, make monetary donations, provide free services and mentor.

February 2020 – The Schema App team donated to Lakeside Hope House. Read more here.

January & February 2020 – The Schema App team volunteered to pack food and optimized the website for Food4Kids Guelph! Read more here.

December 2018 – The Schema App team donated to Food4Kids Guelph. Read more here.

We strive to be the most comprehensive structured data tools on the market.

You will always have the latest schema.org release and extra capabilities to make managing your structured data easy and the ability to create added value seamlessly. We want you to stand out from your competitors thanks to our differentiated, awesome products.

We are your structured data experts.

We want to mark up the world’s websites with structured data and have built the tools to do it. We move fast when we learn about new ways to use structured data to derive value (like Semantic Analytics), and because our product is built on semantic technology, we have the ability to make changes and updates at super speed.

We love hearing from you.

This may shock you, but we love talking to our customers. Each week we talk to customers about schema.org, complex problems, and where you are confused. Each time we have a conversation we learn something new and have the opportunity to unleash the power of structured data to help you grow your business and differentiate online. So call us, we want to hear from you.

Want to work with us?