End-to-End Solutions for Structured Data at Scale

Our Company

Our mission is to accelerate your digital success. We help you be found online by your customers, stand out from your competition in search results, and derive deeper insights from your data.

Our end-to-end software solutions work with all website and all content, without you having to write a line of code. Start reaching your online business goals through structured data markup with Schema App.

Our Story

Founded in 2016 by Mark van Berkel and Martha van Berkel, Schema App helps businesses across the world improve their online success. The goal was to empower digital marketers to drive more quality organic search traffic to their websites through structured data implementation. Semantic search can be intimidating, so Schema App developed solutions that are approachable for websites of all shapes and sizes.

Today, our team of structured data experts works closely with customers driving strategy to results with agility and swiftness. We also offer do-it-yourself options for customers who want to try implementing structured data themselves. Either way, Schema App has a solution that fits your website and unique business goals.

Schema App Team Infographic

Great People + Growth Mindset = Get Results

Our Values

We are big on honesty and transparency, and that’s why we choose to share our values publicly.

Growth Mindset

Growth Mindset

  • We are adaptable, nimble, resilient humans. We are always learning. We are resourceful.
  • We give, receive, and ask for feedback to help each other grow and do better. 
  • We strive to make things better, one small step at a time.  
  • We see change as an opportunity.
Great People

Great People

  • We are collaborative and helpful. We are honest and transparent. 
  • We are respectful and inclusive. Zero tolerance of discrimination, rudeness. 
  • We take time to give back to the community.
  • We take care of ourselves and look out for each other.
Get Results

Get Results

  • We are easy to do business with – both our products and our processes. 
  • Do the right thing for the customer or partner. 
  • We make informed decisions based on both data and our expertise
  • We are outcome focused  both internally + customers.  Teams are empowered to decide the “how”

We Give Back

December 2020 – We wanted to live out our values and give back to our community this holiday season. Schema App matched all employee donations up to $100!

February 2020 – The Schema App team donated to Lakeside Hope House. Read more here.

January & February 2020 – The Schema App team volunteered to pack food and optimized the website for Food4Kids Guelph! Read more here.

December 2018 – The Schema App team donated to Food4Kids Guelph. Read more here.

It feels good to give back to our community, so we volunteer, make monetary donations, provide free services and mentor. Take a look at some of the websites that we’ve had the pleasure of marking up.

Food4Kids Guelph Logo
Health in Balance
Destination Imagination
Guelph Humane Society

We offer comprehensive structured data solutions.

You will always have the latest schema.org release and extra capabilities to make managing your structured data easy and the ability to create added value seamlessly. We want you to stand out from your competitors thanks to our differentiated, awesome products.

We are your structured data experts.

We want to mark up the world’s websites with structured data and have built the tools to do it. We move fast when we learn about new ways to use structured data to derive value (like Semantic Analytics), and because our product is built on semantic technology, we have the ability to make changes and updates at super speed.

Want to work with us?

At Schema App, we are experts and the go-to professional solution for the super niche, geeky search optimization practice called schema markup. If you are goal driven, thrive in a fast-paced environment, and are ready to make a huge impact in a growing company, check out our jobs openings below – we would love to hear from you!