We are an innovative semantic search company focused on enabling digital marketers to translate their content into the language of search engines and gain unprecedented value as a result of doing so.
What do we do?
We are the creators of Schema App, a set of powerful, simple tools designed to optimize data for search. We live and breath all things Schema.org. We move fast when we learn about new ways to use structured data to derive value (like Semantic Analytics), and because our product is built on semantic technology, we can make changes and updates at supersonic speed. As innovators, we are passionate about living on the leading edge of search optimization to bring you solutions that accelerate your success now and into the future.
Mark van Berkel, creator of Schema App
Mark is the founder and creator of Schema App. He is an expert in Semantic Technology and Semantic Search Marketing. Mark built Schema App because he was tired of manual writing and validating JSON-LD when he was doing Semantic Search consulting. Mark loves solving juicy complex problems and loves to use semantic technology to solve them. Prior to starting his own business he spent 15 years as a SAP solution architect and consultant for companies like Panasonic, Royal Dutch Shell, Alcatel-Lucent, Manulife, and GE. He has Masters in Information Engineering (Semantic Technology), and an MBA From the University of Toronto.
Martha van Berkel, CEO Schema App
Martha is the co-founder of Schema App and responsible for Customer Success. She is the face, and voice of Schema App. She gets energized talking to customers and partnering with them to figure out how they can differentiate themselves through the adoption of semantic search marketing solutions. Prior to Schema App, Martha spent 14 years at Cisco as an intrapreneur. Highlights of her career include leading the creation and adoption of Service APIs with companies like AT&T and defining, building and leading Cisco’s support tools and automation strategy. Martha holds a B.Sc in Mathematics and Engineering from Queen’s University, and a certificate in Strategy & Innovation from MIT.