Schema App: Building Meaningful Connections

Our Story

In 2016, Schema App moved out of Beta into its first commercial release!  Led by Mark van Berkel and Martha van Berkel, Schema App translates websites at scale into schema markup, helping them stand out in search with rich results.  When Mark built Schema App, the goal was to empower digital marketers to do sophisticated schema markup, at scale, making their strategies come alive. Schema markup can be intimidating, but with Schema App’s End to End Solution and our expert support, Schema App can optimize any site, on any CMS to drive organic search results. 

Our purpose is to build meaningful connections – in data, our customers and our team.

Our vision is to be the #1 Enterprise Structured Data Solution. 

We do this enabling our customers to achieve their desired outcomes with the perfect blend of people, process and semantic technology while living our best lives.

Schema App Team Infographic

Great People + Growth Mindset = Get Results

Our Values

We are big on honesty and transparency, and that’s why we choose to share our values publicly.

Growth Mindset

Growth Mindset

  • We are adaptable, nimble, resilient humans. We are always learning. We are resourceful.
  • We give, receive, and ask for feedback to help each other grow and do better. 
  • We strive to make things better, one small step at a time.  
  • We see change as an opportunity.
Great People

Great People

  • We are collaborative and helpful. We are honest and transparent. 
  • We are respectful and inclusive. Zero tolerance of discrimination, rudeness. 
  • We take time to give back to the community.
  • We take care of ourselves and look out for each other.
Get Results

Get Results

  • We are easy to do business with – both our products and our processes. 
  • Do the right thing for the customer or partner. 
  • We make informed decisions based on both data and our expertise
  • We are outcome focused  both internally + customers.  Teams are empowered to decide the “how”

We Give Back

December 2021 –  Leaning into our cross-Canada presence, Schema App matched all employee donations to any charity across Canada! 

December 2020 – We wanted to live out our values and give back to our community this holiday season. Schema App matched all employee donations up to $100!

February 2020 – The Schema App team donated to Lakeside Hope House

January & February 2020 – The Schema App team volunteered to pack food and optimized the website for Food4Kids Guelph!

December 2018 – The Schema App team donated to Food4Kids Guelph

It feels good to give back to our community, so we volunteer, make monetary donations, provide free services and mentor. Take a look at some of the websites that we’ve had the pleasure of marking up.

Food4Kids Guelph Logo
Health in Balance
Destination Imagination
Guelph Humane Society

We offer Enterprise structured data solutions.

Our solutions are built to scale with your website, and to enable your unique content to stand out in search. Our End to End Solution matched with our expert support enables you to achieve your desired outcomes and ROI.  

We are your structured data experts.

We want to optimize the world’s largest websites with structured data and have built the tools to do it. We are agile, results driven and because our product is built on semantic technology, we have the ability to make changes and updates at super speed.

Want to work with us?

At Schema App, we are experts and the go-to enterprise solution for the super niche, geeky search optimization practice called schema markup. If you are goal driven, thrive in a fast-paced environment, and are ready to make a huge impact in a growing company, check out our jobs openings below – we would love to hear from you!