Since April 8th, 2022, our Data Scientist, Iram Fatima, has been keeping an eye on our customers FAQPage Rich Results. Why? On April 8th, 65% of our clients saw a decline in clicks on FAQPage Rich Results. The 35% that didn’t see an impact were across industries including ecommerce, Healthcare, Finance and Tech. Since April 25th, we are seeing FAQPage Rich Results recover, with over 50% of our clients seeing tangible increases week over week. Some clients have re-achieved the level of clicks from before April 8th.
Iram and the team at Schema App will be keeping a close eye on Rich Result volatility and as we see trends we’ll share them.
Martha is the CEO and co-founder of Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search. She is an active member of the search engine optimization community, and the work that she does through Schema App is helping brands from all over the world improve their organic search performance.