Since April 8th, 2022, our Data Scientist, Iram Fatima, has been keeping an eye on our customers FAQPage Rich Results. Why? On April 8th, 65% of our clients saw a decline in clicks on FAQPage Rich Results. The 35% that didn’t see an impact were across industries including ecommerce, Healthcare, Finance and Tech. Since April 25th, we are seeing FAQPage Rich Results recover, with over 50% of our clients seeing tangible increases week over week. Some clients have re-achieved the level of clicks from before April 8th.
Iram and the team at Schema App will be keeping a close eye on Rich Result volatility and as we see trends we’ll share them.
Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that leverages advanced Schema Markup to build Content Knowledge Graphs for enterprise marketing teams. She focuses on helping marketing teams globally understand the strategic value of Schema Markup and thrive in an ever-evolving digital landscape.
Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years, responsible for the global online support strategy. She holds a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mother of two, and is an avid rower.