Since April 8th, 2022, our Data Scientist, Iram Fatima, has been keeping an eye on our customers FAQPage Rich Results. Why? On April 8th, 65% of our clients saw a decline in clicks on FAQPage Rich Results. The 35% that didn’t see an impact were across industries including ecommerce, Healthcare, Finance and Tech. Since April 25th, we are seeing FAQPage Rich Results recover, with over 50% of our clients seeing tangible increases week over week. Some clients have re-achieved the level of clicks from before April 8th.
Iram and the team at Schema App will be keeping a close eye on Rich Result volatility and as we see trends we’ll share them.
Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.