Since April 8th, 2022, our Data Scientist, Iram Fatima, has been keeping an eye on our customers FAQPage Rich Results. Why? On April 8th, 65% of our clients saw a decline in clicks on FAQPage Rich Results. The 35% that didn’t see an impact were across industries including ecommerce, Healthcare, Finance and Tech. Since April 25th, we are seeing FAQPage Rich Results recover, with over 50% of our clients seeing tangible increases week over week. Some clients have re-achieved the level of clicks from before April 8th.
Iram and the team at Schema App will be keeping a close eye on Rich Result volatility and as we see trends we’ll share them.