We are so excited to share our new branding with you.
When my co-founder Mark and I decided to focus on Schema App way back in 2015, we only hoped the SEO community would want to nerd out on schema markup as much as we do. Just like the industry’s knowledge of schema markup has grown, so has Schema App in both size and capability. We wanted our new brand to reflect the company we have become.
It is with great pride that we launch our new brand, which represents our passion for technology and people.
The connected elements reflect our foundation in semantic technology, what we use to make actual knowledge graphs from your schema markup. It also speaks to how we love getting to know our customers and their business. Schema App is about connecting people and data!
The open area at the bottom of the logo speaks to our personality as a company: we are open to feedback and will be transparent about how we can help you achieve your business goals. From a technological perspective, it reflects our openness to connecting to new technologies.
The arrows pointing up represent both the direction we want to take your business and search performance, and the growth mindset that drives us here at Schema App.
Do you need help with your schema markup strategy?
Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.