Attendees walked away with a clear, actionable view of how to use schema markup and knowledge graphs to increase SEO visibility, unlock deeper content insights, and accelerate AI initiatives.
Tech SEO Connect 2025
From Schema Markup to Knowledge Graphs:
Powering AI with Connected Data
Thursday, December 4, 2025
Martha van Berkel at Tech SEO Connect: From Schema Markup to Knowledge Graphs
At Tech SEO Connect 2025, our CEO, Martha van Berkel, presented “From Schema Markup to Knowledge Graphs: Powering AI with Connected Data,” showing how structured data has evolved from an SEO tactic into a foundation for AI-ready content.
Martha shared how schema markup and entity linking work together to build knowledge graphs that help organizations drive results across search and AI. She covered:
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Why schema markup now plays a critical role in preparing data for AI systems
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Advanced schema markup practices to strengthen entity understanding
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Real-world stories and case studies of teams building knowledge graphs
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The latest on the state of schema markup and where it’s headed
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Practical agent use cases powered by connected, structured data
Slides Download
Download the Tech SEO Connect 2025 slides to get a clear, practical roadmap for going from schema markup to a high-quality content knowledge graph—and making your site ready for AI agents with standards like MCP and NLWeb. You’ll get frameworks, checklists, and real examples to help you boost search visibility, strengthen entity understanding, and power trustworthy AI experiences.
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