Introducing Schema Performance Analytics
Schema Performance Analytics (SPA) is a structured data reporting solution that is powerful enough to scale with your online business. With benefits of Google Search Console plus more data and…
Schema App News
New Error Reporting in Google Search Console
On October 6th, Google announced new error reporting for Rich Result status reports in Google Search Console. This change was intended to help SEOs with resolving rich result errors: The…
My Story: Learning the Power of Structured Data as a Digital Marketer
As a digital marketer, I came from a world of pay-per-click content marketing. For five years I worked within the balance of cost and revenue, and was always seeking new…
Schema.org Version 13 Release: Products, Healthcare, Videos, and more!
Schema.org version 13.0 was released on July 7th, 2021. This was the second full release so far this year, but with 11 releases in 2020 we’re expecting more to come!…
Say Goodbye to the General Rich Results Search Appearance in Google Search Console
It’s official—the general rich results Search Appearance is going away in Google Search Console. We are so excited about this change! The general rich results Search Appearance group captured multiple…
What is the Schema Markup Validator (SMV)
The Schema Markup Validator (SMV) is now live. The SMV is currently in beta, and has officially replaced Google’s Structured Data Testing Tool (SDTT). Google originally intended the Rich Results…
Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following
We’re thrilled to announce that Schema App CEO and co-founder Martha van Berkel has been chosen by Search Engine Journal as one of the top SEO experts you should be…
Schema App has a New Look
We are so excited to share our new branding with you. When my co-founder Mark and I decided to focus on Schema App way back in 2015, we only hoped…
Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market
Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others. The Cisco Women…
Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup
Schema App is celebrating a birthday! 3 years to be exact. Well, technically, Mark van Berkel, founder and COO first started working with Schema Markup back in 2013, but…