Schema App News

Schema markup is a specific structured data vocabulary created by Google, Microsoft, Yahoo! and Yandex. It’s an effective advanced SEO strategy for any brand looking to stand out in search engine page results. Learn more about schema markup and how to make an impression in search.

We’re thrilled to announce that Schema App CEO and co-founder Martha van Berkel has been chosen by Search Engine Journal as one of the top SEO experts you should be…

April 6, 2021

Martha van Berkel

Schema App News

Schema App has a New Look

We are so excited to share our new branding with you. When my co-founder Mark and I decided to focus on Schema App way back in 2015, we only hoped…

September 24, 2020

Jasmine Drudge-Willson

Schema App News

Your Guide to COVID-19 Structured Data

Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility…

April 17, 2020

Martha van Berkel

Schema App News

Google Updates “Review” Rich Results and Announces new Breadcrumb Report, Clip Feature, & Data Sets.

Last week Google made several announcements related to Schema Markup (aka structured data). There was a BIG update to the “Review” rich snippets feature, a new “Breadcrumbs” Enhancement Report in…

September 23, 2019

Karen Feibel

Schema App News

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others. The Cisco Women…

August 22, 2019

Martha van Berkel

Schema App News

Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup

Schema App is celebrating a birthday! 3 years to be exact. Well, technically, Mark van Berkel, founder and COO first started working with Schema Markup back in 2013, but…

May 31, 2019

Martha van Berkel

Schema App News

Interview with Ryan Pitcheralle – Search Result + Metrics Evolution [Podcast & Transcript]

Schema App’s CEO Martha van Berkel interviews Ryan Pitcheralle, VP, Organic Strategy from Acronym on the topic of, “Search Result + Metrics Evolution” Ryan shares his observations about how the…

April 18, 2019

Karen Feibel

Schema App News

Schema App CEO Awarded “Engineering Excellence” at 125th year celebration with Queen’s University Engineering

Photo credit Rob Whelan On Friday, March 29th, 2019, Queen’s Engineering celebrated 125 years by recognizing 125 engineering alumni and students who have shown “Engineering Excellence.” Amongst the award recipients…

April 8, 2019

Mark van Berkel

Schema App News

Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]

Schema App’s CEO Martha van Berkel interviews Nick Wilsdon, search product owner from Vodafone on the topic of, “Data Portability and its role in Search”. Nick shares how he is…

March 26, 2019

Karen Feibel

Schema App News

Calling all Small Businesses – Join Schema App and Make a Donation to Food4Kids

When Martha van Berkel, CEO of Schema App, learned that over 490 families in Guelph were living with severe food shortage and that only 50 families (soon to be 90)…

January 8, 2019

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Schema App News

Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following

Schema App has a New Look

Your Guide to COVID-19 Structured Data

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup

Interview with Ryan Pitcheralle – Search Result + Metrics Evolution [Podcast & Transcript]

Schema App CEO Awarded “Engineering Excellence” at 125th year celebration with Queen’s University Engineering

Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]

Calling all Small Businesses – Join Schema App and Make a Donation to Food4Kids

Want to learn more about how Schema App works?

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