April 2023 Rich Results Weather Report: Video & FAQ Fluctuations
At Schema App, we work with our customers on their Schema Markup from strategy through to results. One of the ways we provide our customers with insights into their strategy…
Schema App News
How We Built Meaningful Connections at Homecoming 2023
Our mission at Schema App is to build meaningful connections so that we are all understood. Building meaningful connections and a strong company culture can be challenging as a fully…
January 2023 Rich Results Weather Report
December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to…
Schema App’s Response to New Requirements from HIPAA
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking…
October 2022 Rich Results Weather Report Update
Change is the only constant, and the same could be said about Schema Markup and rich results. From changes in FAQ rich results to the release of Schema.org v15, here…
Introducing Schema Performance Analytics Page Level Report
If you are managing the Schema Markup for a large organization, there’s a good chance you’re also managing the markup for different departments or lines of business within your organization.…
September 2022 Rich Results Weather Report Update
This September, we continued to observe FAQ, Video and Recipe rich results fluctuations. Google has also released the September Core and Product Reviews updates. While it is too soon to…
August 2022 Rich Results Weather Report Update
Rich result fluctuations are part of SEO, and it is crucial for you to monitor your structured data so that you can proactively manage and capitalize on these changes. This…
Volatility with Google’s Video Rich Results July 2022
Around June 11th, we observed a sudden decline in Google’s Video Rich Results on desktop search across our website. We’ve noticed the same trend happening with many of our client’s…
Introducing Schema Performance Analytics
Schema Performance Analytics (SPA) is a structured data reporting solution powerful enough to scale your online business. With the benefits of Google Search Console plus more data and customization, you…