Schema App co-founder Martha van Berkel is one of 15 company founders selected to take part in the Canadian Women in Tech NYC Market Accelerator March 13-14, hosted by the Consulate General of Canada to New York in partnership with VentureOut. The market accelerator focuses on helping companies grow their business in the United States, where more than 60% of Schema App’s subscribers are located.
“It’s an incredible honour to be selected to take part in this market accelerator and I’m looking forward to explore new opportunities to expand our presence in the U.S.,” van Berkel says. “This has been an amazing month for Schema App.”
Also in February, Van Berkel was selected as one of eight finalists for Communitech’s Fierce Founders Bootcamp 2017.
“As a result of the Fierce Founders program and pitch competition, we have been introduced to two international digital marketing agencies, potentially million dollar deals, and given the opportunity to present to the Golden Triangle Angel Network (GTAN) on March 2nd. These opportunities will contribute to high growth year for Schema App.”
Schema App uses semantic technology to translate website content into the language of search engines to deliver better organic search results. The platform feeds essential information to Google’s new artificial intelligence (AI)-based machine learning algorithm to fully explain what websites are about and reveal the context of webpages relative to other information on the web. Schema App is a product of Hunch Manifest, a Guelph-based semantic search marketing company.
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Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.