Martha van Berkel

CEO, Co-founder

About Martha

Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that leverages advanced Schema Markup to build Content Knowledge Graphs for enterprise marketing teams. She focuses on helping marketing teams globally understand the strategic value of Schema Markup and thrive in an ever-evolving digital landscape.

Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years, responsible for the global online support strategy. She holds a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mother of two, and is an avid rower.

Education

Executive Certification in Strategy and Innovation
MIT Sloan School of Management

B.Sce, Mathematics and Engineering
Queen’s University

Expertise

  • Schema Markup
  • Content Knowledge Graphs
  • Leadership
  • Search Engine Optimization
  • AI Search

The Latest from Martha

Featured image for blog titled "What 2025 Revealed About AI Search and the Future of Schema Markup".

What 2025 Revealed About AI Search and the Future of Schema Markup

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Featured image for the blog titled "Future-Proofing Healthcare Websites for AI Search Lessons from HCIC 2025".

Future-Proofing Healthcare Websites for AI Search: Lessons from HCIC 2025

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Featured image for the blog article "How to Measure and Optimize Your Website's Performance in ChatGPT and AI Search Engines"

How to Measure and Optimize Your Website’s Performance in ChatGPT and AI Search Engines

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Featured image for the blog article "Unlocking the Value of Schema Markup: SEO, Content, and AI"

Unlocking the Value of Schema Markup: SEO, Content, and AI

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Featured image with the blog title "The Semantic Value of Schema Markup in 2025"

The Semantic Value of Schema Markup in 2025

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Featured image with title "Why Are Content Knowledge Graphs Important?"

Why Are Content Knowledge Graphs Important?

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Featured image for How to Implement Schema Markup on Sitecore

How to Implement Schema Markup on Sitecore

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Featured image for "How to Navigate AI Search as a Digital Marketer"

How to Navigate AI Search as a Digital Marketer

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A title graphic with the text: "What is Schema Markup? A Guide to Structured Data SEO"

What Is Schema Markup? A Guide to Structured Data SEO

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The Value of Schema Markup for Healthcare Organizations

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Measurable Impact of Scaling Entity Linking for Entity Disambiguation

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Title image for "How to Create Product Schema Markup", with graphic examples of Product rich results to the right of the title text.

How to Create “Product” Schema Markup

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Title image with text: The Evolving Role of Schema Markup: From Rich Results to AI Understanding

The Evolving Role of Schema Markup: From Rich Results to AI Understanding

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Profile Page & Discussion Forum Rich Results Now Available on Google Search

Profile Page & Discussion Forum Rich Results Now Available on Google Search

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New Vehicle Listing Structured Data on Google

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Say Goodbye to How-To Rich Results on Google

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Changes to FAQ and How-to rich results on Google

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A title image containing the title of the article: How to Calculate ROI for Schema Markup

How to Calculate ROI for Schema Markup

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Schema App FAQ rich result optimization strategy

May 2023 Rich Results Weather Report: FAQ Fluctuations & Optimization Strategy

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Blog featured image of blog article 'Is Google’s Generative AI Search an Opportunity or Threat for SEOs?'

Is Google’s Generative AI Search an Opportunity or Threat for SEOs?

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April 2023 Rich Results Weather Report: Video & FAQ Fluctuations

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The difference between Schema App's Schema Markup solution and Yext's Schema Markup solution

Schema App vs. Yext — What’s the Difference?

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The Future of Search: AI, Machine Learning, and Schema Markup

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A title graphic with the text: "8 Benefits of Schema Markup & Why it's Important for SEO"

8 Benefits of Schema Markup and Why It’s Important for SEO

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January 2023 Schema Markup Industry Update from Schema App

January 2023 Rich Results Weather Report

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Title image with the text "5 Benefits of Hiring Schema App to Manage Your Schema Markup".

5 Benefits of Hiring Schema App to Manage Your Schema Markup

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Schema App's Response to New Use of Online Tracking Technologies Requirements from HIPAA

Schema App’s Response to New Requirements from HIPAA

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Featured image for 'Schema Markup SEO in 2023: What to Expect' blog article

Schema Markup SEO in 2023: What To Expect

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Schema App October Rich Result Weather Report

October 2022 Rich Results Weather Report Update

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Schema Performance Analytics Page Level Reports Blog Featured Image

Introducing Schema Performance Analytics Page Level Report

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Schema App's September update on Rich Results

September 2022 Rich Results Weather Report Update

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Schema App August 2022 Rich Results Weather Report Update

August 2022 Rich Results Weather Report Update

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Volatility with Video Rich Results

Volatility with Google’s Video Rich Results July 2022

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Schema App FAQPage Weather Report

FAQPage Rich Results Weather Report May 2022

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Schema App Blog: Google Podcast, the future of structured data is bright

Structured Data Insights from Google Podcast: The Future is Bright!

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Actionable Structured Data Strategies

4 Actionable Structured Data Strategies for Busy Digital Marketers

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How to be an SEO Trailblazer

How to be an SEO Trailblazer with Structured Data

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SPA Featured Image

Introducing Schema Performance Analytics

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Fireside Chat Simon Yohe Featured Image

How Structured Data Empowers your Content Strategy: A Fireside Chat

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New GSC Error Reporting Featured Image

New Error Reporting in Google Search Console

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Healthcare Schema Markup: Evolution of the Physician Rich Result

Healthcare Schema Markup: Evolution of the Physician Rich Result

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The Great Resignation: Future-Proof your Digital Strategy with Structured Data

The Great Resignation: Future-Proof your Digital Strategy with Structured Data

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How to be Agile with Structured Data in a Changing SEO World

How to be Agile with Structured Data in a Changing SEO World

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Schema.org v13 Release_ Products, Healthcare, Videos, and more!

Schema.org Version 13 Release: Products, Healthcare, Videos, and more!

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How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel

How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel

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Why Structured Data Should Inform Your Content Strategy

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Say Goodbye to the General Rich Results Search Appearance in Google Search Console

Say Goodbye to the General Rich Results Search Appearance in Google Search Console

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What is the Schema Markup Validator (SMV)

What is the Schema Markup Validator (SMV)

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How To Implement Schema Markup To Increase E-A-T

How To Implement Schema Markup To Increase E-E-A-T

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Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following

Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following

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FAQ Rich Results _ Content Is Key For Schema Markup

FAQ Rich Results: Content Is Key For Schema Markup

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Entity-Based Search For Advanced SEO

Entity-Based SEO for Advanced Search

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Ecommerce Schema Markup Strategies for Successful Brands

eCommerce Schema Markup Strategies for Successful Brands

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Why Marketers Are Adding Schema Markup to Their Websites

Why Marketers Are Adding Schema Markup to Their Websites

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Featured image for "How to Measure the Impact of Structured Data for Rich Results in Google Search Console"

How to Measure the Impact of Structured Data for Rich Results in Google Search Console

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Schema App has a New Look

Schema App has a New Look

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Creating “CollectionPage” Schema Markup

Creating “CollectionPage” Schema Markup

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Ultimate How-to Guide for Local Business Schema Markup

How-to Guide for LocalBusiness Schema Markup

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How to use the Schema Paths Tool

How to Use the Schema Paths Tool

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Stand out in Search with FAQ Rich Results

Stand out in Search with FAQ Rich Results

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Your Guide to COVID-19 Structured Data

Your Guide to COVID-19 Structured Data

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How to Create Service Schema Markup for Businesses

How to Create Service Schema Markup for Businesses

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How to Create Review Schema Markup

How to Create “Review” Schema Markup

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Schema Markup – A Pivotal SEO Strategy for 2020

Schema Markup – A Pivotal SEO Strategy for 2020

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Creating “FAQPage” Schema Markup

How to Create “FAQPage” Schema Markup

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10 Things You Don’t Know about Structured Data

10 Things You Don’t Know About Structured Data

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Creating “HowTo” Schema Markup

Creating “HowTo” Schema Markup

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Being Fearless_ How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

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How Do I Know If My Schema Markup Is Working_

Schema Markup Checker: How to Test If Your Schema Markup Works

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Celebrating 3 Years

Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup

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Schema App CEO Awarded “Engineering Excellence” at 125th year celebration with Queen’s University Engineering

Schema App CEO Awarded “Engineering Excellence” at 125th year celebration with Queen’s University Engineering

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Creating Question & Answer (QAPage) Schema Markup

Creating Question & Answer (QAPage) Schema Markup

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Calling all Small Businesses – Join Schema App and Make a Donation to Food4Kids

Calling all Small Businesses – Join Schema App and Make a Donation to Food4Kids

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Microdata Filter Questions and Answers

Microdata Filter Questions and Answers

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Strange Behaviors in Google’s Structured Data Testing Tool

Strange Behaviors in Google’s Structured Data Testing Tool

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Interview with Rob Bucci – Keywords to Topics

Interview with Rob Bucci – Keywords to Topics

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Structured Data & The New Google Search ConsoleStructured Data & The New Google Search ConsoleStructured Data & The New Google Search Console

Structured Data & The New Google Search Console

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How To Resolve Misattributed Errors In The New Google Search Console

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Structured Data Markup for Google Merchant Center Feed

Structured Data Markup for Google Merchant Center Feed

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Schema Markup Filtering Javascript Library

Schema Markup Filtering Javascript Library

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Future Proof your Brand for the New Search and Voice Assistant Age

Future Proof your Brand for the New Search and Voice Assistant Age

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Schema App Selected for Canada’s Leading Rev Accelerator

Schema App Selected for Canada’s Leading Rev Accelerator

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How to Manage Your Brand for the Machine Channel

How You Can Manage Your Brand for the Machine Channel

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Interview with Bill Slawski – Google Patents and the Future of Search

Interview with Bill Slawski – Google Patents and the Future of Search

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Steve Macbeth from Microsoft_ Connecting Virtual Reality through Schema.org

Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org

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Interview with Aaron Bradley – Schema Markup & the Enterprise

Interview with Aaron Bradley – Schema Markup & the Enterprise

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Schema Markup make Chatbots More Intelligent

Schema Markup make Chatbots More Intelligent

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Schema App Wins Startup of the Year 2017

Schema App Wins Startup of the Year 2017

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Grow Shopify sales from Organic Search with Schema App for Shopify

Grow Shopify Sales from Organic Search with Schema App for Shopify

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Schema App Selected for Fierce Founders Accelerator

Schema App Selected for Fierce Founders Accelerator

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The State of Schema Markup

The State of Schema Markup

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Schema Story_ Jarno van Driel The future of schema markup

Schema Story: Jarno van Driel The future of schema markup

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Schema App hosts Toronto Semantic Web Meetup April 4th, 2017

Schema App hosts Toronto Semantic Web Meetup April 4th, 2017

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Guelph’s Schema App Selected for NYC Market Accelerator

Guelph’s Schema App Selected for NYC Market Accelerator

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Schema App’s Martha van Berkel Selected as a Fierce Founder

Schema App’s Martha van Berkel Selected as a Fierce Founder

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Local SEO_ How to Get Your Business to Rank Higher on Google

Local SEO: How to Get Your Business to Rank Higher on Google

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Will Schema Markup Bring Context to All Things_

Will Schema Markup Bring Context to All Things?

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Schema Story_ Mark van Berkel

Schema Story: Mark van Berkel

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Why Structured Data is Strategic for Digital Marketing Agencies

Why Structured Data is Strategic for Digital Marketing Agencies

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Our Story

The Schema App Story

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