Martha van Berkel
CEO, Co-founder
About Martha
Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that leverages advanced Schema Markup to build Content Knowledge Graphs for enterprise marketing teams. She focuses on helping marketing teams globally understand the strategic value of Schema Markup and thrive in an ever-evolving digital landscape.
Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years, responsible for the global online support strategy. She holds a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mother of two, and is an avid rower.
Education
Executive Certification in Strategy and Innovation
MIT Sloan School of Management
B.Sce, Mathematics and Engineering
Queen’s University
Expertise
- Schema Markup
- Content Knowledge Graphs
- Leadership
- Search Engine Optimization
- AI Search
Other Publications & Appearances
- [Article] Case Study: How Entity Linking Can Support Local Search Success
- [Presentation] From Schema Markup to Knowledge Graphs: Powering AI with Connected Data
- [Presentation] How to Future-Proof Your Healthcare Website and Content with a Semantic Data Layer
- [Article] The Knowns And Unknowns Of Structured Data Attribution
- [Presentation] From Schema Markup to Strategy: Unlocking the Full Value of Knowledge Graphs for SEO and AI
- [Article] Structured Data’s Role In AI And AI Search Visibility
- [Webinar] Schema Markup and AI Search: From Entities to Results
- [Article] Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content
- [Article] Factors To Consider When Implementing Schema Markup At Scale
- [Webinar] The Evolution of SEO: Why the Future is Data-Centric
- [Article] CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy
- [Podcast] Brighton SEO Live Panel with Martha van Berkel and Mike King
- [Podcast] Manage Your Content Knowledge Graph
The Latest from Martha
Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market
Read More →
