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Schema App Author

CEO

Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.

Articles by this Author

Schema App has a New Look

Schema App has a New Look

We are so excited to share our new branding with you.  When my co-founder Mark and I decided to focus on Schema App way back in 2015, we only hoped…
Creating “CollectionPage” Schema Markup

Creating “CollectionPage” Schema Markup

Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
Ultimate How-to Guide for Local Business Schema Markup

How-to Guide for LocalBusiness Schema Markup

There’s something satisfying about searching for a business and finding all the information you want to be presented in an attractive knowledge panel. Have you wondered how to make your…
How to use the Schema Paths Tool

How to Use the Schema Paths Tool

Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…
Stand out in Search with FAQ Rich Results

Stand out in Search with FAQ Rich Results

On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…
Your Guide to COVID-19 Structured Data

Your Guide to COVID-19 Structured Data

Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility…
How to Create Review Schema Markup

How to Create “Review” Schema Markup

If you have review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, called a review snippet, which can…
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