How To Implement Schema Markup To Increase E-E-A-T
E-E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.
Articles by this Author
Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following
We’re thrilled to announce that Schema App CEO and co-founder Martha van Berkel has been chosen by Search Engine Journal as one of the top SEO experts you should be…
FAQ Rich Results: Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
Entity-Based SEO for Advanced Search
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
Ecommerce Schema Markup Strategies for Successful Brands
The e-commerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. Rich results will lead to higher impressions, clicks and time spent on web pages. This is the ‘feel good’ end of the story. However, it starts…
How to Measure the Impact of Structured Data for SEO
If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…
Schema App has a New Look
We are so excited to share our new branding with you. When my co-founder Mark and I decided to focus on Schema App way back in 2015, we only hoped…
Creating “CollectionPage” Schema Markup
Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
Ultimate How-to Guide for LocalBusiness Schema Markup
There’s something satisfying about searching for a business and finding all the information you want to be presented in an attractive knowledge panel. Have you wondered how to make your…