Structured Data for Physicians: Maximizing Rich Results

Thursday, July 21st, 2022 3pm – 3:30pm EST

Are you looking to drive more clicks and get more appointments to your physician pages?

In this webinar, we’ll share how to get your physician pages to stand out in search using structured data and Rich Results. Lauren Anderson, Sr. Digital Content Strategist & Copywriter, will share how Baptist Health optimized their physician pages and the results. Then Schema App’s Customer Success Manager, Jarod Colautti, will dig into the details of what content and properties you need to achieve these awesome results.

Key Objectives:

  • The value of optimizing your physician pages with structured data.
  • What content do you need to achieve physician rich results.
  • How structured data helps optimize clicks and appointments.

Hosted by:

Martha van Berkel
CEO and CoFounder
Schema App


image of our guest Lauren Anderson

Lauren Anderson
Sr. Digital Content Strategist & Copywriter
Baptist Health

Lauren Anderson, MAMC, is a Senior Digital Content Strategist and Copywriter at Baptist Health. Within her role, she is involved in everything from creating engaging, SEO-enhanced content to PPC campaigns and data analysis, combining her love of story-telling, psychology and technology. She has had the opportunity to create value from this passion at world-renowned companies including Mayo Clinic, Walt Disney World Parks & Resorts and The First Tee.

A image of our guest Jarod Colautti

Jarod Colautti
Customer Success Manager
Schema App

Jarod is an ambitious graduate from the University of Guelph with a Bachelor of Commerce Degree and an interest in Customer Success, Finance, Marketing, and Business Administration. He loves to talk about ideas, sneakers, and the Toronto Maple Leafs. Jarod is a part of our customer success team, helping Schema App users reach their online business goals through structured data.

What’s stopping you from unleashing the results of structured data?