Schema Markup: A Foundation for Brand Control in AI Search

AI-driven search experiences are changing how brands are discovered, represented, and trusted.

Large language models and AI search interfaces don’t just rank content — they interpret it, summarize it, and generate answers on behalf of users. When those systems lack clear, authoritative signals, brands lose control over how they appear.

In this webinar, Schema App CEO Martha van Berkel and Customer Insights Manager Kevin Veilleux share what our industry research and customer data reveal about brand visibility in AI search — and how Schema Markup plays a critical role in protecting it.

Watch the webinar to learn:

• What our first-party studies show about Schema Markup and search visibility
• How entity-based structured data helps reduce AI hallucinations
• Real-world examples from enterprise brands using Schema Markup to influence AI-generated experiences
• What to know about JavaScript vs server-side schema deployment
• How to prepare for what’s next in AI-driven search and agentic experiences

This session is designed for enterprise marketing, SEO, and digital teams who want to maintain brand control, visibility, and trust with confidence as search evolves.

Watch the webinar to gain the strategic clarity needed to lead with confidence in AI-generated search experiences.