Search engines are getting smarter. Instead of simply matching keywords, they now understand the intent and context behind each search.
This shift to semantic search means that SEOs and content writers need to be thinking about how they can inform search engines about the true meaning of their content and brand.
Our CEO Martha van Berkel joined Patrick Reinhart, VP, Services & Thought Leadership at Conductor to discuss how properly defining and connecting the entities on your site using schema markup develops your knowledge graph, and provides search engines with contextual knowledge about the entities and content on your site.
Watch the webinar recording to learn:
- How an organization’s SEO, content, and IT teams can work together to implement a successful Schema Markup strategy
- The importance of Knowledge Graphs to the changing search landscape
- How to help search engines understand the entities and content on your site
Patrick currently leads digital strategy for Conductor’s Professional Service team and brings over 15 years of organic search & digital marketing experience with him. At Conductor he helps some of the largest brands in the world with their organic search initiatives. Patrick also leads an award-winning webinar series “30/30” where he discusses what’s been happening in search in the last month and has gained an avid following.
Prior to joining Conductor, Patrick led the US organic search practice at New York based agency Prime Visibility. He developed the infrastructure and methodology to make PV a top SEO agency during his tenure. Patrick was also an accomplished entrepreneur and founded an eCommerce appliance retailer & music management company.
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Schema Markup solution provider based in Guelph, Ontario. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to boost their SEO strategy and drive results.
Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mom of two, as well as an avid rower.