New Research on AI Search Visibility: What Marketers Need to Know to Stay Visible

As marketers, we know that organic traffic isn’t behaving the way it used to.

Across the web, impressions are rising while clicks decline. AI-powered search experiences are answering more questions before users ever reach your site. Yet some organizations are maintaining visibility and even gaining ground. What sets them apart?

Increasingly, it comes down to whether AI systems can confidently understand and trust your content. These systems do not surface information randomly. They prioritize sources they can clearly interpret and confidently cite.

Join Martha van Berkel, CEO of Schema App, and Jordan Koene, CEO of Previsible, as they share insights from two large-scale industry studies exploring how AI systems discover, interpret, and surface content.

Previsible analyzed nearly 2 million sessions from AI platforms like ChatGPT, Gemini, and Perplexity to understand how large language models influence discovery and referral traffic.

At the same time, Schema App analyzed tens of millions of webpages to evaluate how structured data and machine-readable signals impact visibility, click-through rates, and search performance in an AI-driven search landscape.

Together, these studies reveal a clear pattern. Specific signals make content far more likely to be cited, surfaced, and clicked by AI systems.

In this session, you’ll learn how to:

• Identify which AI platforms are driving meaningful referral traffic today
• Understand the signals that make content more likely to be cited by AI systems and clicked on
• Use structured data to establish your website as an authoritative source AI can trust
• Build a data-backed business case for the technical and content investments required for AI visibility

This webinar is designed for SEO, content, and digital marketing leaders responsible for organic performance who want to understand how discovery is changing and what it takes to stay visible as AI reshapes search.

Can’t attend live? Register anyway and we will send you the recording after the session.