Live Webinar

How to Navigate AI Search
Key Insights for Healthcare Digital Marketers

Thursday, June 27, 2024
1:00pm – 1:30pm EST

Search is changing from blue links to answers. The introduction of ChatGPT, Perplexity, AI Overviews (Google SGE) is changing how our consumers find answers.

Join our CEO, Martha van Berkel, and co-host of the Touch Point podcast, Chris Boyer, as they discuss the changing AI search landscape and key shifts that digital marketers in the Healthcare space should consider to stay ahead of the curve.

In this webinar, you will learn:

  • How the user experience is changing with AI search
  • What you can do to stay relevant and perform in this new search landscape
  • Relevant metrics for measuring the effectiveness of AI search
  • Upcoming trends reshaping healthcare marketing

Register for our free webinar to learn how to navigate this evolving AI search landscape with confidence.

Register Now

Webinar Presenters

Image of Chris Boyer

Chris Boyer
Principal
@chrisboyer LLC

Chris Boyer, a digital patient experience strategist, is the principal of his consultancy @chrisboyerLLC. His experience in digital healthcare spans nearly 15 years, where he’s been at the forefront of digital innovation, working with numerous health systems, academic medical centers, and medical practices across the US.

Chris has been an active voice in the digital experience community and is the co-host of the Touch Point podcast, a weekly program dedicated to discussing digital experience strategies.

Image of Martha van Berkel

Martha van Berkel
Co-founder & CEO
Schema App

Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Schema Markup solution provider based in Guelph, Ontario. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to boost their SEO strategy and drive results.

Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mom of two, as well as an avid rower.

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