How to Navigate AI Search
Key Insights for Healthcare Digital Marketers

Chris Boyer, a digital patient experience strategist, is the principal of his consultancy @chrisboyerLLC. His experience in digital healthcare spans nearly 15 years, where he’s been at the forefront of digital innovation, working with numerous health systems, academic medical centers, and medical practices across the US.

Chris has been an active voice in the digital experience community and is the co-host of the Touch Point podcast, a weekly program dedicated to discussing digital experience strategies.

Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Schema Markup solution provider based in Guelph, Ontario. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to boost their SEO strategy and drive results.

Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mom of two, as well as an avid rower.