Search in 2026 and Beyond: How to Prepare Your Enterprise Content and Data for AI Agents

By 2026, AI-driven search and agent-led experiences will play a central role in how brands are discovered, understood, and trusted — often without users ever clicking through to a website.

For CMOs and senior marketing leaders, this isn’t an SEO issue. It’s a brand and revenue risk driven by how clearly your organization is understood and visible across data, content, and digital platforms.

In this executive-level session, Dentsu and Schema App examine how AI search is changing brand perception, disrupting traditional paths to the website, and forcing marketing leaders to rethink long-held assumptions about traffic, attribution, and ROI. The conversation focuses on what is practical and urgent: how quickly the agentic web is actually developing, where enterprise adoption is lagging, and why brand readiness now depends on structured, machine-readable data that AI systems can trust and reuse.

Watch the session to learn:

• How AI-driven search is reshaping brand visibility and buyer journeys in a zero-click environment
• How to rethink measurement and investment decisions as traditional traffic and attribution models break down
• What CMOs should prioritize now to prepare their organization’s data, content, and teams for AI-powered search and agents

This webinar is designed to help you make confident, strategic decisions that will guide your organizations through the era of AI search and the agentic web—ensuring they maintain control of their brand and influence in an increasingly AI-driven digital landscape.

Watch the webinar to better understand how AI search is reshaping brand discovery and what your organization must do now to stay visible, trusted, and competitive.