As search engines evolve with artificial intelligence at the forefront, marketers must adapt their content and SEO strategy to stand out in search.
During the webinar, our guest speaker, Mike King (Founder & CEO of iPullRank and CMO at AIPRM) and our very own, Martha van Berkel, discussed how search is changing from lexical to semantic search and the importance of having a Schema.org knowledge graph in the age of AI search.
Watch the webinar recording to learn how you can create a reusable knowledge graph to future-proof your business for AI search.
Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of AI generation. He wears a ton of hats in the marketing world as both the Founder & CEO of the performance marketing agency IPullRank and CMO at AIPRM, the ChatGPT Chrome Extension that offers thousands of pre-built one-click prompts for small businesses.
Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC. He has a laundry list of promising eCommerce, publisher, and financial services organizations in his client roster. He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.”
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Schema Markup solution provider based in Guelph, Ontario. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to boost their SEO strategy and drive results.
Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mom of two, as well as an avid rower.