Webinar
Preparing for the Agentic Web: Semantic Infrastructure for the AI Era
Wednesday, June 17, 2026, at 12:00-1:00 PM ET
The next era of digital experiences will depend on machine understanding — not just search visibility. As AI assistants, copilots, and agents increasingly mediate how users discover and interact with information, organizations need a more reliable way for machines to understand their content, products, services, and expertise in context.
Join RV Guha, Technical Fellow at Microsoft and creator of Schema.org, RDF and RSS, alongside Martha van Berkel and Mark van Berkel from Schema App, for a discussion on why semantic understanding is becoming foundational infrastructure for the AI era.
In this webinar, we’ll explore NLWeb — Microsoft’s open protocol for making websites conversationally queryable by humans and AI agents — and why knowledge graphs are critical infrastructure for preparing organizations for the future of digital experiences.
You’ll learn:
- Why AI systems struggle to reliably interpret websites and digital content
- Why machine understanding matters more than traditional search visibility alone
- How structured data and knowledge graphs can provide grounding, context, and semantic clarity for AI systems
- How Schema.org and semantic infrastructure support conversational AI, copilots, and agent-driven experiences
- What NLWeb is and how it enables websites to become accessible to AI agents
- What organizations should do now to prepare for the next evolution of the web
You’ll also see a live demonstration of Schema App’s Knowledge Assistant powered by NLWeb, including conversational search, content diagnostics, and agent-ready interactions built on semantic infrastructure.
Whether you work in Marketing, SEO, digital experience, content strategy, or AI innovation, this webinar will help you understand how the role of the website is changing — and why machine-readable meaning is becoming critical to staying competitive.
Webinar Presenters
Ramanathan V. Guha
CVP and Technical Fellow
Microsoft
Ramanathan V. Guha is the creator of widely used web standards such as RSS, RDF, and Schema.org. He is also responsible for products such as Google Custom Search. He was a co-founder of Epinions and Alpiri. He worked at Google for nearly two decades, most recently as a Google Fellow. He is currently at Microsoft as CVP and Technical Fellow, where he conceived and developed NLWeb.
Martha van Berkel
CEO & Co-founder
Schema App
Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.
Mark van Berkel
CTO & Co-founder
Schema App
Mark van Berkel is the Chief Technology Officer and Co-founder of Schema App. A veteran in semantic technologies, Mark has a Master of Engineering – Industrial Information Engineering from the University of Toronto, where he helped build a semantic technology application for SAP Research Labs. Today, he dedicates his time to developing products and solutions that help enterprise teams structure and connect their data so it is accurately understood by search engines and AI, improving visibility and enabling more effective AI-driven outcomes.