In this data-centric Fireside Chat, Jason Lax, SEO Marketing Director of SAP and Schema App customer, discusses how he measures the impact of structured data and the value of SAP’s partnership with Schema App.
During the fireside chat, we also explored:
- The importance of Schema Markup
- The challenges of implementing Schema Markup internally
- SAP’s experience working with Schema App to drive online success through Structured Data
- How to measure the impact of your Schema Markup (and how you know it’s really working)
- Where to start with Structured Data for a B2B SaaS company