For many customers, their healthcare journey starts from the search bar. A great way for physicians and medical clinics to stand out in search is through structured data. When you implement structured data on your website, your content can become eligible for rich results and enhanced search features (such as review snippets and FAQs), resulting in higher traffic and click-through rates.
On Thursday, July 21st, we hosted a webinar on ‘Structured Data for Physicians: Maximizing Rich Results’ to discuss the importance of optimizing structured data and how Baptist Health successfully leveraged structured data to double their click-through rates.
During the webinar, we also discussed:
- The value of optimizing your physician pages with structured data
- The content you need to achieve physician rich results
- How structured data helps optimize clicks & appointments
If you missed out on our live webinar session, you can watch our webinar recording below!
Gracia Chua is the Manager of Marketing at Schema App, where she leads demand generation and digital marketing initiatives to drive growth and brand visibility in the semantic search and structured data space. She brings extensive experience in developing B2B inbound strategies, content creation, partnership development, and SEO. Before joining Schema App, Gracia held key roles in digital marketing and campaign management, and she holds a Bachelor’s degree from the University of British Columbia.