Tutorials

Schema Markup Solutions | Understanding Data Items and URIs

In this training video, we walk you through the fundamental steps of creating data items and URIs using the Schema App Editor. After you create schema markup for your website, it’s important to make sure that it’s deploying properly. The Schema App Editor makes creating schema markup easier, but there…
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Creating “CollectionPage” Schema Markup using the Schema App Editor

Often, selecting a schema.org type to define a web page is pretty straightforward; if there’s price and quantity information, it’s probably a Product; author and date published information? likely an Article. But what about those pages that have many different types of content without a main focus? Enter the CollectionPage.…
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Schema Markup for Product Models

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several ways to create schema markup for complex products. This article will describe three common strategies for modeling product variations so…
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Ultimate How-to Guide for Local Business Schema Markup

There’s something satisfying about searching for a business and finding all the information you want presented in an attractive knowledge panel. Have you wondered how to make your own business eligible for this kind of search experience? We’ve compiled this ultimate guide to teach you all you need to know…
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How to use the Schema Paths Tool

Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get the most out of your structured data. One of the best ways to do this is to ensure you’re connecting…
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How to Create Services Schema Markup for Businesses

When you are developing a Schema Markup strategy for a business, there is often a Service (Schema.org/Service) offered that is core to the business. Most SEOs start by optimizing the business first, and you may have even used our Ultimate Guide for Local Business Schema Markup. Once that’s finished, you’re…
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Schema App Highlighter Overview

Purpose: This is a high-level overview of the Schema App Highlighter. For more details, consider accessing our Highlighter Training Lessons. Plan Select the templated page type that you want to mark up A page template utilizes the same layout for a specific type of content (e.g. products, services, blogs, job…
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Creating “Product” Schema Markup Using the Schema App Highlighter

Adding schema markup to your Product pages will make them eligible for rich results in search, increasing visibility and engagement with the right users. However, manually adding markup to your product pages can be time consuming, especially if they number in the hundreds or thousands. Fortunately, our Highlighter tool enables…
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