Our CEO Martha van Berkel and her guest Carolina Anthony, Executive Director of Digital Brands and Content Strategy at AdventHealth, discuss leading in Digital Marketing and how to empower your team to get results.
They talk about:
- The power of diversity in leadership
- Measuring ROI in Digital Marketing
- Strategies for empowering your team to get results
- Structured Data’s role in AdventHealth’s success in organic search
Carolina Anthony currently serves as the Executive Director of Digital Brand & Content Strategy for AdventHealth, one of the nation’s largest healthcare systems. In her role she leads, recruits, manages & mentors top digital marketing talent to drive social media, content marketing, reputation management and website marketing.
With over 18 years of marketing experience with Fortune 500 brands & non-profits, she’s had the opportunity work on the coverage of NBC Sport’s Rio Olympics, open over 20 Miller’s Ale House restaurants, launch Hilton Grand Vacations locations nationwide, market Broadway Across America shows like Hamilton, and much more. She’s passionate about maximizing digital channels to drive results.
When she’s not striving for total digital domination, Carolina loves traveling the world with her husband, Paul. She is a certified yoga teacher, a vegetarian, and an avid reader. Carolina and her husband live in Orlando, Florida with their Mini Schnauzer Rex.