To maximize its effectiveness, your Schema Markup should be managed as an ongoing strategic SEO initiative.
It might be tempting to skip this step, but it’s a crucial step in the process. Plan out your schema markup authoring and deployment strategy.
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Authoring is the process of applying the markup to your website pages.
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The Schema App Editor allows you to mark up web pages one by one. It contains the entire schema.org vocabulary and highlights properties that are ‘required’ and ‘recommended’ by Google to be eligible for rich results.
Work with a schema markup expert to deploy structured data at scale. Mark up multiple brands, websites, and pages without having to write a line of code – reducing dependency on IT.
Determine the best method for deploying the code to your website.
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Keep your markup in tip-top shape as changes are made to the schema.org vocabulary, your content and Google’s algorithms.
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Measure the business impact of your structured data implementation. Use any errors to find new schema markup opportunities!
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