To maximize its effectiveness, your Schema Markup should be managed as an ongoing strategic SEO initiative.
5 Key Steps in the Schema Markup Process
Chapter 1: Strategy
It might be tempting to skip this step, but it’s a crucial step in the process. Plan out your schema markup authoring and deployment strategy.
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Chapter 2: Authoring
Authoring is the process of applying the markup to your website pages.
Start Authoring Training.
Chapter 3: Deployment
Determine the best method for deploying the code to your website.
Start Deployment Training.
Chapter 4: Maintenance
Keep your markup in tip-top shape as changes are made to the schema.org vocabulary, your content and Google’s algorithms.
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Chapter 5: Reporting & Analytics
Measure the business impact of your structured data implementation. Use any errors to find new schema markup opportunities!