Schema Markup Training

To maximize its effectiveness, schema markup should be viewed as an ongoing strategic SEO initiative. There are 5 steps in the overall process:

  1. Strategy
  2. Authoring
  3. Deployment
  4. Maintenance
  5. Reporting & Analytics.

Follow the lessons below to learn more about this process.

Schema Markup Process
Strategy Hex

Chapter 1: Strategy

It might be tempting to skip this step, but it’s a crucial step in the process. Plan out your schema markup authoring and deployment strategy.

Authoring Hex

Chapter 2: Authoring

Authoring is the process of applying the markup to your website pages.

Schema App Editor

The Schema App Editor allows you to mark up web pages one by one. It contains the entire schema.org vocabulary and highlights properties that are ‘required’ and ‘recommended’ by Google to be eligible for rich results.

Learn more.

Schema App Highlighter

Work with a schema markup expert to deploy structured data at scale. Mark up multiple brands, websites, and pages without having to write a line of code – reducing dependency on IT.

Learn more.

Authoring Hex

Chapter 3: Deployment

Determine the best method for deploying the code to your website.

Maintenance Hex

Chapter 4: Maintenance

Keep your markup in tip-top shape as changes are made to the schema.org vocabulary, your content and Google’s algorithms.

Reporting & Analytics Hex

Chapter 5: Reporting & Analytics

Measure the business impact of your structured data implementation. Use any errors to find new schema markup opportunities!

Learn how to navigate through the Schema App toolset!

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