Schema Markup Training

To maximize its effectiveness, schema markup should be viewed as an ongoing strategic SEO initiative. There are 5 steps in the overall process:

Strategy
Authoring
Deployment
Maintenance
Reporting & Analytics.

Follow the lessons below to learn more about this process.

Chapter 1: Strategy

It might be tempting to skip this step, but it’s a crucial step in the process. Plan out your schema markup authoring and deployment strategy.

Start Strategy Training.

Chapter 2: Authoring

Authoring is the process of applying the markup to your website pages.

Start Authoring Training.

Schema App Editor

The Schema App Editor allows you to mark up web pages one by one. It contains the entire schema.org vocabulary and highlights properties that are ‘required’ and ‘recommended’ by Google to be eligible for rich results.

Learn more.

Editor Training

Schema App Highlighter

Work with a schema markup expert to deploy structured data at scale. Mark up multiple brands, websites, and pages without having to write a line of code – reducing dependency on IT.

Learn more.

Highlighter Training