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IMPORTANT: Schema App Tools Offline Sat, Feb 12th from 9 am to 11 am EST

Schema Markup Training

To maximize effectiveness, schema markup should be viewed as an ongoing strategic SEO initiative. There are 5 key steps in the process:

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Strategy Hex

Chapter 1: Strategy

It might be tempting to skip this step, but it’s a crucial step in the process. Plan out your schema markup authoring and deployment strategy.

Start Strategy Training.

Authoring Hex

Chapter 2: Authoring

Authoring is the process of applying the markup to your website pages.

Start Authoring Training.

Schema App Editor

The Schema App Editor allows you to mark up web pages one by one. It contains the entire schema.org vocabulary and highlights properties that are ‘required’ and ‘recommended’ by Google to be eligible for rich results.

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Editor Training

Schema App Highlighter

Work with a schema markup expert to deploy structured data at scale. Mark up multiple brands, websites, and pages without having to write a line of code – reducing dependency on IT.

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Highlighter Training
Authoring Hex

Chapter 3: Deployment

Determine the best method for deploying the code to your website.

Start Deployment Training.

Maintenance Hex

Chapter 4: Maintenance

Keep your markup in tip-top shape as changes are made to the schema.org vocabulary, your content and Google’s algorithms.

Start Maintenance Training.

Reporting & Analytics Hex

Chapter 5: Reporting & Analytics

Measure the business impact of your structured data implementation. Use any errors to find new schema markup opportunities!

Start Reporting & Analytics Training.

Learn how to navigate through the Schema App toolset!

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