To maximize its effectiveness, schema markup should be viewed as an ongoing strategic SEO initiative. There are 5 steps in the overall process: Strategy, Authoring, Deployment, Maintenance and Reporting & Analytics.
Follow the lessons below to learn more about this process.
Chapter 1: Strategy
It might be tempting to skip this step, but it’s a critical step in the process. Plan out your schema markup authoring and deployment strategy.
Chapter 2: Authoring
Authoring is the process of applying the markup to your website pages.
Schema App Editor
Schema App Highlighter
Chapter 3: Deployment
Determine the best method for deploying the code to your website.
Chapter 4: Maintenance
Keep your markup in tip-top shape as changes are made to the schema.org vocabulary, your content and Google’s algorithms.
