How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel
When you Google a person, place, organization or thing, you may have noticed an information box popping up on the right-hand side, called the right rail, of Google search results.…
Why Structured Data Should Inform Your Content Strategy
Write stronger, more robust content for your website by using structured data to inform your content strategy. Structured data is a type of code you can implement on your website…
Say Goodbye to the General Rich Results Search Appearance in Google Search Console
It’s official—the general rich results Search Appearance is going away in Google Search Console. We are so excited about this change! The general rich results Search Appearance group captured multiple…
What is the Schema Markup Validator (SMV)
The Schema Markup Validator (SMV) is a tool for validating all Schema.org Structured Data that’s embedded in a web page. The SMV is a replacement for Google’s Structured Data Testing…
How To Implement Schema Markup To Increase E-E-A-T
E-E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following
We’re thrilled to announce that Schema App CEO and co-founder Martha van Berkel has been chosen by Search Engine Journal as one of the top SEO experts you should be…
FAQ Rich Results: Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
Entity-Based SEO for Advanced Search
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
eCommerce Schema Markup Strategies for Successful Brands
The eCommerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. Rich results will lead to higher impressions, clicks and time spent on web pages. This is the ‘feel good’ end of the story. However, it starts…