What is an @id in Structured Data?
In JSON-LD structured data, an @id is a property that assigns a unique resource identifier (URI) to an entity. This identifier allows you to refer back to a specific entity…
Mark van Berkel is the Chief Technology Officer and Co-founder of Schema App. A veteran in semantic technologies, Mark has a Master of Engineering – Industrial Information Engineering from the University of Toronto, where he helped build a semantic technology application for SAP Research Labs. Today, he dedicates his time to developing products and solutions that allow enterprise teams to leverage Schema Markup to boost their AI strategy and drive results.
Articles by this Author
Why Structured Data, Not Tokenization, is the Future of LLMs
For months, skeptics have argued that Large Language Models (LLMs) like ChatGPT don’t truly “understand” structured data formats like JSON-LD Schema Markup. A common critique is that LLMs process everything…
RDF and Schema Markup: The Power of Relationships in the Age of Intelligent Systems
As AI-driven search and machine learning continue to evolve, modern systems are better than ever at processing and interpreting data. This evolution raises an important question: how can we ensure…
Knowledge Graphs: The Value of Schema Markup Beyond Rich Results
For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture…
How to Leverage Your Content Knowledge Graph for LLMs Like ChatGPT
It’s no secret that the AI revolution is well underway. Most organizations are trying to stay competitive by embracing the AI changes in the market and identifying ways to leverage…
4 Basic SEO Factors to Consider Before Doing Schema Markup
If you’ve been looking for an SEO tactic that will help your organization drive more organic traffic to your site, Schema Markup is an effective solution. By adding Schema Markup…
What is Schema Drift?
What is Schema Drift? Schema drift occurs when schema markup no longer accurately reflects the content on a webpage. It happens when web content changes—whether through updates, site migrations, or…
How to do Schema Markup for Product Model Variants
Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
![Interview with Nick Wilsdon – Data Portability & Google_Amazon Friend or Foe [Podcast & Transcript]](https://ezk8caoodod.exactdn.com/wp-content/uploads/2019/11/Interview-with-Nick-Wilsdon-–-Data-Portability-Google_Amazon-Friend-or-Foe-Podcast-Transcript.png?strip=all&lossy=1&fit=600%2C314&ssl=1)
Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]
Schema App’s CEO Martha van Berkel interviews Nick Wilsdon, search product owner from Vodafone on the topic of, “Data Portability and its role in Search”. Nick shares how he is…
How to Get Review Snippet Rich Results for Local Business using Third Party Reviews
Review Snippets are awesome! When they show up under a search result, you can get significantly higher click-through rates, ranging from 20-82% (as per Google’s latest case studies). While these…