Schema App Author

Mark van Berkel, Schema App

Mark van Berkel is the Chief Technology Officer and Co-founder of Schema App. A veteran in semantic technologies, Mark has a Master of Engineering – Industrial Information Engineering from the University of Toronto, where he helped build a semantic technology application for SAP Research Labs. Today, he dedicates his time to developing products and solutions that allow enterprise teams to leverage Schema Markup to boost their SEO strategy and drive results.

Articles by this Author

Schema Markup for Product Models

Schema Markup for Product Models

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
How Does Google Reward You for Using JSON-LD_

How Does Google Reward You for Using JSON-LD?

Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding schema.org markup to your website. Additionally, many of Google’s…

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