Schema App Author

Mark van Berkel

Mark van Berkel is the co-founder and COO of Hunch Manifest and the creator of Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search. He is an expert in Semantic Technology and Semantic Search Marketing. Mark built Schema App to solve his own challenges in writing and validating schema markup.


Schema Markup for Product Models

Schema Markup for Product Models

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
How Does Google Reward You for Using JSON-LD_

How Does Google Reward You for Using JSON-LD?

Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding markup to your website. Additionally, many of Google’s…
Required Fields

Required Fields

We often get asked which fields are required for a data type. The answer is that it depends on what you’re trying to do with the markup. What is…

Do you need help getting started with structured data?