Schema App Author

Mark van Berkel is the Chief Technology Officer and Co-founder of Schema App. A veteran in semantic technologies, Mark has a Master of Engineering – Industrial Information Engineering from the University of Toronto, where he helped build a semantic technology application for SAP Research Labs. Today, he dedicates his time to developing products and solutions that allow enterprise teams to leverage Schema Markup to boost their SEO strategy and drive results.

Articles by this Author

Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture…

How to Leverage Your Schema.org Knowledge Graph for LLMs Like ChatGPT

It’s no secret that the AI revolution is well underway. According to a report by Accenture, 42% of companies want to make a large investment in ChatGPT in 2023. Most…

4 Basic SEO Factors to Consider Before Doing Schema Markup

If you’ve been looking for an SEO tactic that will help your organization drive more organic traffic to your site, Schema Markup is an effective solution. By adding Schema Markup…

Schema Drift: The Divergent Schema Markup!

Life happens, change is constant and on the world wide web, it is even more true. For a website product owner and digital teams, many things happen that may be…

Schema Markup for Product Models

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…

Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]

Schema App’s CEO Martha van Berkel interviews Nick Wilsdon, search product owner from Vodafone on the topic of, “Data Portability and its role in Search”. Nick shares how he is…

How to Get Review Snippet Rich Results for Local Business using Third Party Reviews

Review Snippets are awesome! When they show up under a search result, you can get significantly higher click-through rates, ranging from 20-82% (as per Google’s latest case studies). While these…

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…

Additive Schema.org Data for Local Inventory Advertising

Scenario We recently had a project that started as a National Retailer wanted to pilot Google’s Local Inventory Advertising (LIA) program. The Advertising program bridges the online and offline world.…

How Does Google Reward You for Using JSON-LD?

Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding schema.org markup to your website. Additionally, many of Google’s…

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Schema App Author

Articles by this Author

Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

How to Leverage Your Schema.org Knowledge Graph for LLMs Like ChatGPT

4 Basic SEO Factors to Consider Before Doing Schema Markup

Schema Drift: The Divergent Schema Markup!

Schema Markup for Product Models

Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]

How to Get Review Snippet Rich Results for Local Business using Third Party Reviews

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

Additive Schema.org Data for Local Inventory Advertising

How Does Google Reward You for Using JSON-LD?

Do you need help getting started with structured data?

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