Schema Drift: The Divergent Schema Markup!
Life happens, change is constant and on the world wide web, it is even more true. For a website product owner and digital teams, many things happen that may be…
Mark van Berkel is the co-founder and COO of Hunch Manifest and the creator of Schema App. He is an expert in Semantic Technology and Semantic Search Marketing. Mark built Schema App to solve his own challenges in writing and validating schema markup.
Posts
Schema Markup for Product Models
Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
![Interview with Nick Wilsdon – Data Portability & Google_Amazon Friend or Foe [Podcast & Transcript]](https://ezk8caoodod.exactdn.com/wp-content/uploads/2019/11/Interview-with-Nick-Wilsdon-–-Data-Portability-Google_Amazon-Friend-or-Foe-Podcast-Transcript.png?strip=all&lossy=1&fit=600%2C314&ssl=1)
Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]
Schema App’s CEO Martha van Berkel interviews Nick Wilsdon, search product owner from Vodafone on the topic of, “Data Portability and its role in Search”. Nick shares how he is…
How to Get Review Snippet Rich Results for Local Business using Third Party Reviews
Review Snippets are awesome! When they show up under a search result, you can get significantly higher click-through rates, ranging from 20-82% (as per Google’s latest case studies). While these…
Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future
Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…
Additive Schema.org Data for Local Inventory Advertising
Scenario We recently had a project that started as a National Retailer wanted to pilot Google’s Local Inventory Advertising (LIA) program. The Advertising program bridges the online and offline world.…
How Does Google Reward You for Using JSON-LD?
Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding schema.org markup to your website. Additionally, many of Google’s…
Required Schema.org Fields
We often get asked which fields are required for a data type. The answer is that it depends on what you’re trying to do with the schema.org markup. What is…