Schema Markup for Product Models
Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]
Schema App’s CEO Martha van Berkel interviews Nick Wilsdon, search product owner from Vodafone on the topic of, “Data Portability and its role in Search”. Nick shares how he is…
Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future
Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…
Additive Schema.org Data for Local Inventory Advertising
Scenario We recently had a project that started as a National Retailer wanted to pilot Google’s Local Inventory Advertising (LIA) program. The Advertising program bridges the online and offline world.…
How to Remove Shopify Theme Schema.org Microdata
In Shopify, theme creators often create schema.org markup in their template files. There is often room for improvement in the schema markup and there are apps, such as Schema App’s Shopify…
How To Use Schema App For Competitor Analysis
You may not know this, but Schema App can be used for more than just creating and managing your Schema markup. You can use it for conducting a competitor analysis…
Schema App Tutorial: How To Use Wikipedia Lookup
Transcript of Audio: Did you know you can use Wikipedia and Wikidata to further clarify what your Schema markup is about. In this short tutorial, we’ll show you the difference…
Schema App Tutorial: Structured Data Editor
Transcript of audio: The Structured Data Editor is the basic starting point in Schema App for defining the things on your website. You can find it on the top of…
Schema App Tutorial: About Page Markup
Transcript of audio: In this tutorial, we’ll go over how you can optimize your About Page using Schema App. Let’s start by going to the structured data editor on the…
Schema App Tutorial: Google Tag Manager for Automatic Deployment
Transcript of Audio: Schema App also works with Google Tag Manager. In order to set up Google Tag Manager, open Tag Manager and go to add a new tag. Title…