Recently there were some comments from Google that made its way to Search Engine Journal describing the preference for rendering Schema Markup JSON-LD server side. The recommendation is that publishers should place the JSON-LD on the server side within the HTML. This is sound advice and something we agree with….
Review Rich Snippets are awesome! When they show up under a search result, you can get significantly higher click-through rates, ranging from 20-82% (as per Google’s latest case studies). While these coveted rich results are commonly found for products, and local business, there has been much debate as to whether…
Creating schema markup for a single product is straightforward and well documented. For modeling multiple product variants for the same, the recommendations are less clear. There are several ways to create schema markup for complex products. You can either 1) Ignore mostly everything that’s different 2) Include the unique Pricing…
Scenario We recently had a project that started as a National Retailer wanted to pilot Google’s Local Inventory Advertising (LIA) program. The Advertising program bridges the online and offline world. The retailer, which has 500+ stores nationwide, could advertise products that are in stock locally. If you search for “Bauer…
In Shopify, theme creators often create schema.org markup in their template files. There is often room for improvement in the schema markup and there are apps, such as Schema App’s Shopify App, that do that with JSON-LD syntax. However, this can leave you with two Products listed in Structured Data Testing…
Starting with our Schema App WordPress Plugin v1.6 we have added an option to enabled Linked Data. Linked data is a new way of publishing your web content to be directly accessible by machines. This means, for example, that if you are a Manufacturer of Refrigerators then you can…
In May 2016 the Schema.org community published v3.0, its second major release in the past year. Schema v3 version adds many new data types and properties while formally introducing schema.org hosted extensions. Two new extensions, auto.schema.org and bib.schema.org are published along side the Medical Vocabulary which was moved into the health-lifesci.schema.org repository. With…
We often get asked which fields are required for a data type. The answer is that it depends on what you’re trying to do with the schema.org markup. What is the outcome you want to accomplish? The most common use case is that users are optimizing for Google, either trying to get Rich Cards…
A common structured data design pattern is a list of things on a website. Commonly we see lists of videos, products, people and companies. There are several options to create the markup for these lists. Below we’ll look at some common solutions. Schema.org CollectionPage Usage: Between 50,000 and 100,000 domains This is a more…
Many of our users deal with multiple websites and for multiple clients. A common question is how should we setup Schema App to handle these. First, let’s define the Graph ID and how it’s used. What is your Account ID? The Graph ID is your account identifier, it’s used to lookup your…
