How We Built Meaningful Connections at Homecoming 2023
Our mission at Schema App is to build meaningful connections so that we are all understood. Building meaningful connections and a strong company culture can be challenging as a fully…
How to Optimize Your Content to Achieve Google’s Rich Results
When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data…
The Future of Search: AI, Machine Learning, and Schema Markup
Over the past few months, there’s been a lot of buzz around ChatGPT, the “New Bing” and Google Bard. These new innovations in search are powered by machine learning and…
4 Basic SEO Factors to Consider Before Doing Schema Markup
If you’ve been looking for an SEO tactic that will help your organization drive more organic traffic to your site, Schema Markup is an effective solution. By adding Schema Markup…
8 Benefits of Schema Markup and Why It’s Important for SEO
Do you feel like your business gets lost on Google’s search engine results page (SERPs) even though you’ve invested heavily in search engine optimization (SEO)? If so, consider elevating your…
How to Manage SEO During a Recession
According to Forbes, the U.S. experienced two consecutive quarters of negative growth at the beginning of 2022. This does, indeed, constitute a recession according to the traditional definition even though…
January 2023 Rich Results Weather Report
December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to…
5 Benefits of Hiring Schema App to Manage Your Schema Markup
Schema Markup (also known as Structured Data) is a code that helps search engines understand the content of your web pages. If you add the appropriate Schema Markup and have…
Schema App’s Response to New Requirements from HIPAA
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking…
Schema Markup SEO in 2023: What To Expect
2022 was an eventful year in the world of Schema Markup and Rich Results. As Google continues to improve the search experience for users, we’ve seen volatility in rich result…