Last week at the State of Search Conference, there was no shortage of conversation around Schema Markup. From beginning to end, everyone was talking about the shift in search to include all kinds of machines (voice search, Google Home, Alexa, Echo, etc), and that with the emergence of these new…
On Thursday, June 22nd, 2017 at the Guelph Chamber annual Awards of Excellence, Schema App was awarded Startup of the Year by Innovation Guelph. Schema App is software as a service that helps digital marketers translate websites into the language of search engines, resulting in better organic search results and rich…
Schema App is proud to announce Schema App for Shopify. We’re excited to help Shopify store owners sell more and make more money with our new Schema App for Shopify. Schema App for Shopify shows important product information (rich snippets) right up front in organic search results for 30%…
In order to show that a business is open 24 hours, you need to create the open hour’s specification (http://schema.org/OpeningHoursSpecification) and then add the days that it is open for 24 hours and set the “opens” properties to 00:00 and “closes” property to “23:59”. In Schema App, your Open Hours…
So you’ve created your markup in Schema App and are now ready to sit back and drink a coffee and let Schema App automatically deploy the markup to your site. But wait, when you test it in the Structured Data Testing Tool, you aren’t seeing any markup? Why? Let’s find…
As of Friday April 7th, Schema App has been updated with the latest classes and properties from the Schema.org version 3.2 release. What is even more exciting is with this release, Schema App will update daily with the latest schema.org vocabulary. Now you know that Schema App has the most…
Doh! Have you ever been joyfully creating schema markup, when you suddenly realize that you created the data items in the wrong sub-account? We have. So now you can move data items between sub-accounts. So you can create your data anywhere, and move it later. Here’s how it works. After…
April boasts big news for the Schema App team. They have been selected to join Communitech’s Fierce Founders Accelerator. The accelerator provides early stage women-led startups six-months residency at the Communitech Hub, mentoring and business support from Communitech’s Executives in Residence team and access to large companies interested in partnering with…
In the 1.5.1 release of Schema App’s WordPress plugin, there is now an option to remove the Genesis Markup that comes default with the Genesis theme. Why would you want to do this? If you want to add custom schema markup to your website and want to remove the more…
Have you ever wondered who in the world is doing schema markup and what are the challenges they face day to day? We were curious, and so this past February and March, we asked the schema markup do’ers around the world to tell us who they are, what challenges they face…
