There are lots of times websites have schema markup added by the CMS or Theme that add disappointing markup. In order to disambiguate the data items on the page, or to control the main entity or change between rich snippets, or just clean up erroneous markup we have a couple…
I am walking into work on a misty fall day, wishing I was wearing a warmer coat. It gives me an idea, I should order a new coat, so that tomorrow, I don’t have to drink three cups of coffee when I arrive to work to warm up. To start…
Schema App has been selected as one of six companies to join Canada’s hottest innovation hub, Communitech, in their Rev Accelerator. The sales-focused accelerator provides high-potential startups guidance in optimizing sales and marketing to accelerate revenue. “We are honoured to be part of Canada’s top Accelerator and the timing could not be…
Hi! My name is Martha van Berkel and I’m the co-founder of schema and today I’m going to tell you about how you can manage your brand for the machine channel. Now, let’s start by asking a question. Have any of you ever played six degrees to Kevin Bacon?…
Schema App’s CEO Martha van Berkel sits down with SEO legend, Bill Slawski to discuss schema markup and its role in the future of Search. In this interview Bill Slawski we discuss he shares what insights he has gained reading Google patents and being an advanced SEO practioner. He talks…
Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha van Berkel in a conversation about schema.org. Steve shares why he got involved at the start of the semantic web standard, how he sees schema markup playing a role in Virtual Reality and AI, and gives advice on…
Schema App’s CEO Martha van Berkel interviews Aaron Bradley from Electronic Arts on the topic of Schema.org and the Enterprise. Aaron Bradley shared many insights with his key take-away being: What the introduction first of Rich Snippets and then later of the Google knowledge graph really introduced into the search…
When you are developing a Schema Markup strategy for a business, often there is a Service (Schema.org/Service) they offer that is core to the business. Most SEOs start by optimizing the business, and you may have even used our Ultimate Guide for Local Business Schema Markup. Now you are ready…
Updated May 2018! The Google Structured Data Testing Tool (SDTT) is a free tool created by Google to help you validate and test the syntactical correctness and alignment to Google recommendations of your schema markup. It is a fairly easy web development tool to use, so don’t be scared. While the…
Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As you do your schema markup, you are building a knowledge graph for the brand, using schema.org markup as the language…
