August 2022 Rich Results Weather Report Update
Rich result fluctuations are part of SEO, and it is crucial for you to monitor your structured data so that you can proactively manage and capitalize on these changes. This…
Martha is the CEO and co-founder of Schema App. She is an active member of the search engine optimization community, and the work that she does through Schema App is helping brands from all over the world improve their organic search performance.
Posts
The Value of Schema Markup to Healthcare Organizations
Healthcare organizations can boost their SEO performance and stand out in search quickly through schema markup. However, creating and implementing a schema markup strategy is complex and time-consuming. SEO teams…
Volatility with Google’s Video Rich Results July 2022
Around June 11th, we observed a sudden decline in Google’s Video Rich Results on desktop search across our website. We’ve noticed the same trend happening with many of our client’s…
FAQPage Rich Results Weather Report May 2022
Since April 8th, 2022, our Data Scientist, Iram Fatima, has been keeping an eye on our customers FAQPage Rich Results. Why? On April 8th, 65% of our clients saw a…
Structured Data Insights from Google Podcast: The Future is Bright!
Google recently released a new episode on their Podcast, Search Off the Record called “Structured data: What’s it all about?”. As a Structured Data enthusiast, I was over the moon…
4 Actionable Structured Data Strategies for Busy Digital Marketers
How healthy is your SEO strategy? There are some SEO tactics—like keyword stuffing—that have become outdated, while others have become a best practice. Not only is search engine optimization a…
How to be an SEO Trailblazer with Structured Data
Learn how to take your schema markup to the next level and become an SEO trailblazer like Lindsay Malzone from Excel Impact. Not only does she share with you how…
Introducing Schema Performance Analytics
Schema Performance Analytics (SPA) is a structured data reporting solution that is powerful enough to scale with your online business. With benefits of Google Search Console plus more data and…
How Structured Data Empowers your Content Strategy: A Fireside Chat
What are Fireside Chats? Our customers tell the best success stories. That’s why we decided to kick off a brand new webinar series from Schema App—Fireside Chats—where we shine a…
New Error Reporting in Google Search Console
On October 6th, Google announced new error reporting for Rich Result status reports in Google Search Console. This change was intended to help SEOs with resolving rich result errors: The…