Schema App has a New Look
We are so excited to share our new branding with you. When my co-founder Mark and I decided to focus on Schema App way back in 2015, we only hoped…
Martha is the CEO and co-founder of Schema App. She is an active member of the search engine optimization community, and the work that she does through Schema App is helping brands from all over the world improve their organic search performance.
Ultimate How-to Guide for Local Business Schema Markup
There’s something satisfying about searching for a business and finding all the information you want presented in an attractive knowledge panel. Have you wondered how to make your own business…
Stand out in Search with FAQ Rich Results
On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…
How to Create Service Schema Markup for Businesses
When you are developing a Schema Markup strategy for a business, there is often a Service (Schema.org/Service) offered that is core to the business. Most SEOs start by optimizing the…
10 Things You Don’t Know about Structured Data
When I introduce myself, I like to do so with a knowledge graph. I explain that I’m an alumni of Cisco; I spent 14 years there doing online support strategy…
Connected Schema Markup and Knowledge Graphs
I had the privilege to speak at BrightonSEO on September 13th, 2019 about Connected Schema Markup and Knowledge Graphs. You can watch the presentation below or read about how schema…
Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market
Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others. The Cisco Women…
How to Develop a Schema Markup Strategy for a Website
When you decide to do schema markup on a website, you have to figure out what pages you want to optimize and what part of the schema.org vocabulary you should…
10 Benefits of Structured Data for Today and Tomorrow
Thinking about implementing Structured Data? Great idea! Since 2014, Google’s documentation recommends you add structured data to increase findability and to stand out in search! So just how important is…
Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup
Schema App is celebrating a birthday! 3 years to be exact. Well, technically, Mark van Berkel, founder and COO first started working with Schema Markup back in 2013, but…