Schema App Author

Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.

Articles by this Author

The Value of Schema Markup for Healthcare Organizations

Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact…
Title image for "How to Create Product Schema Markup", with graphic examples of Product rich results to the right of the title text.

Creating “Product” Schema Markup

Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced…

New Vehicle Listing Structured Data on Google

On October 16, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result.…

Say Goodbye to How-To Rich Results on Google

On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…
A title image containing the title of the article: How to Calculate ROI for Schema Markup

How to Calculate ROI for Schema Markup

In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly…

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