Martha van Berkel
CEO, Co-founder
About Martha
Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth.
She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.
Prior to Schema App, Martha spent 14 years at Cisco Systems leading global online support strategy. She holds a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a mother of two, and an avid rower.
Education
Executive Certification in Strategy and Innovation
MIT Sloan School of Management
B.Sce, Mathematics and Engineering
Queen’s University
Expertise
- Schema Markup
- Content Knowledge Graphs
- Leadership
- Search Engine Optimization
- AI Search
Other Publications & Appearances
- [Podcast] Data Accuracy Is a Brand Decision
- [Article] Case Study: How Entity Linking Can Support Local Search Success
- [Presentation] From Schema Markup to Knowledge Graphs: Powering AI with Connected Data
- [Presentation] How to Future-Proof Your Healthcare Website and Content with a Semantic Data Layer
- [Article] The Knowns And Unknowns Of Structured Data Attribution
- [Presentation] From Schema Markup to Strategy: Unlocking the Full Value of Knowledge Graphs for SEO and AI
- [Article] Structured Data’s Role In AI And AI Search Visibility
- [Webinar] Schema Markup and AI Search: From Entities to Results
- [Article] Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content
- [Article] Factors To Consider When Implementing Schema Markup At Scale
- [Webinar] The Evolution of SEO: Why the Future is Data-Centric
- [Article] CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy
- [Podcast] Brighton SEO Live Panel with Martha van Berkel and Mike King
- [Podcast] Manage Your Content Knowledge Graph
The Latest from Martha
Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market
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