4 Benefits of Hiring Schema App to Manage Your Schema Markup
Schema Markup (also known as Structured Data) is a form of code that helps search engines understand the content of your web pages and award your page with the enhanced…
Martha is the CEO and co-founder of Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search. She is an active member of the search engine optimization community, and the work that she does through Schema App is helping brands from all over the world improve their organic search performance.
Posts
Schema App’s Response to New Requirements from HIPAA
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking…
What Is Schema Markup? A Guide to Structured Data
According to Oberlo, 81% of consumers research products or services online before making a purchase. This means that more than four out of five consumers have made online searches a…
Schema Markup SEO in 2023: What To Expect
2022 was an eventful year in the world of Schema Markup and Rich Results. As Google continues to improve the search experience for users, we’ve seen volatility in rich result…
October 2022 Rich Results Weather Report Update
Change is the only constant, and the same could be said about Schema Markup and rich results. From changes in FAQ rich results to the release of Schema.org v15, here…
Introducing Schema Performance Analytics Page Level Report
If you are managing the Schema Markup for a large organization, there’s a good chance you’re also managing the markup for different departments or lines of business within your organization.…
September 2022 Rich Results Weather Report Update
This September, we continued to observe FAQ, Video and Recipe rich results fluctuations. Google has also released the September Core and Product Reviews updates. While it is too soon to…
August 2022 Rich Results Weather Report Update
Rich result fluctuations are part of SEO, and it is crucial for you to monitor your structured data so that you can proactively manage and capitalize on these changes. This…
The Value of Schema Markup to Healthcare Organizations
Healthcare organizations can boost their SEO performance and stand out in search quickly through Schema Markup. However, creating and implementing a Schema Markup strategy is complex and time-consuming. SEO teams often…
Volatility with Google’s Video Rich Results July 2022
Around June 11th, we observed a sudden decline in Google’s Video Rich Results on desktop search across our website. We’ve noticed the same trend happening with many of our client’s…