How to Navigate AI Search as a Digital Marketer
This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer, on How to Navigate AI Search: Key Insights for Healthcare Digital Marketers. Though the webinar was…
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What Is Schema Markup? A Guide to Structured Data SEO
According to Oberlo, 81% of consumers research products or services online before purchasing. This means that more than four out of five consumers have made online searches a cornerstone of…
The Value of Schema Markup for Healthcare Organizations
Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact…
Measurable Impact of Scaling Entity Linking for Entity Disambiguation
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall…
Creating “Product” Schema Markup
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced…
The Evolving Role of Schema Markup: From Rich Results to AI Understanding
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centred on achieving rich results. The use of structured data enhanced the presentation of…
Profile Page & Discussion Forum Rich Results Now Available on Google Search
American Thanksgiving weekend just came to an end, and Google, thankfully, gave us two new rich results to close out the weekend. On November 27, 2023, Google released the new…
New Vehicle Listing Structured Data on Google
On October 16, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result.…
Say Goodbye to How-To Rich Results on Google
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…
Changes to FAQ and How-to rich results on Google
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more…