Schema Markup

How to Manage Your Schema Markup

So you’ve authored and added Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured…
A title image with the Schema App logo and the following text: Understanding the Schema.org Vocabulary

Guide to the Schema.org Vocabulary

What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its…

What is a Rich Result?

Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic…
A title image containing the title of the article: How to Calculate ROI for Schema Markup

How to Calculate ROI for Schema Markup

In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly…

Semantic SEO: What You Need to Know

In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
The difference between Schema App's Schema Markup solution and Yext's Schema Markup solution

Schema App vs. Yext — What’s the Difference?

If you’re a marketing or SEO leader in your organization, you may have wondered about the differences between Schema App and Yext’s Schema Markup solution. To help you understand the…
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