How To Implement Schema Markup To Increase E-A-T
E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
About Schema Markup
Shopping with Structured Data | How Schema Markup Can Help You Make That Sale
As the e-commerce industry grows, it’s important for brands to remain relevant and competitive. One way to do this is to stand out in organic search results. Structured data, an…
FAQ Rich Results | Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
Entity-Based Search For Advanced SEO
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
E-Commerce Schema Markup Strategies for Successful Brands
The e-commerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
Schema Markup is an Advanced SEO Strategy For Brands in 2021
Brands are always looking for ways to stand out from the competition. Even in search engine marketing, organic search is one of the most competitive spaces out there. Schema markup,…
Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. More impressions, clicks, and time spent on web pages with rich results. This is the ‘feel good’ end of the story. However, it starts with how…
How to Measure the Impact of Structured Data
If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…
Stand out in Search with FAQ Rich Results
On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…
How to: Enhanced Analytics – Core Reports
Now you can better understand your visitor behaviour, by pulling any of the schema.org properties you’ve marked up, into your Google Analytics. Google Analytics allows you to track and report website traffic…