How to Manage Your Schema Markup
So you’ve authored and added Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured…
Schema Markup
Guide to the Schema.org Vocabulary
What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its…
What is a Rich Result?
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic…
How to Calculate ROI for Schema Markup
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly…
How to Leverage Your Schema.org Knowledge Graph for LLMs Like ChatGPT
It’s no secret that the AI revolution is well underway. According to a report by Accenture, 42% of companies want to make a large investment in ChatGPT in 2023. Most…
Semantic SEO: What You Need to Know
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
Is Google’s Generative AI Search an Opportunity or Threat for SEOs?
ChatGPT and Bing kicked off 2023 with a bang by revealing their AI-powered chatbot and search engine. This past May at Google I/O, Google announced its brand new Search Generative…
Schema App vs. Yext — What’s the Difference?
If you’re a marketing or SEO leader in your organization, you may have wondered about the differences between Schema App and Yext’s Schema Markup solution. To help you understand the…
Schema App vs. Schema Markup Plugins — What’s the Difference?
Implementing Schema Markup (also referred to as Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a…
The Pros and Cons of Doing Schema Markup In-House vs. Hiring Schema App
With the rise of AI-enabled search engines, Schema Markup has become more important than ever. By adding Schema Markup, alternatively known as Structured Data, to your website, you can help…