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Featured image for "How to Navigate AI Search as a Digital Marketer"

How to Navigate AI Search as a Digital Marketer

This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer, on How to Navigate AI Search: Key Insights for Healthcare Digital Marketers. Though the webinar was…
Title image: "What is the Recommended Format for Schema Markup?"

What is the Recommended Format for Schema Markup?

Schema Markup is a form of structured data that allows website owners to provide additional context and meaning to the content on their pages. It effectively communicates the purpose and…
what is nested schema markup

What is Nesting in Schema Markup?

Nesting in Schema Markup refers to the practice of structuring your markup hierarchically by grouping additional relevant entities on a web page under a defined main entity of the web…
Title image for "Common Questions About Schema Markup for SEO" article.

Common Questions About Schema Markup for SEO

In an era when search engines increasingly rely on semantic understanding and AI to generate results, Schema Markup has emerged as a vital SEO tactic for website owners striving to…

The Value of Schema Markup for Healthcare Organizations

Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact…
Title Image "4 Steps to Building a Content Knowledge Graph"

The 4 Steps to Building a Content Knowledge Graph

Knowledge graphs have been central to semantic technology for decades. From healthcare and eCommerce to fraud detection and SEO, knowledge graphs empower organizations to harness the full potential of their…
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