The Schema App Challenge
Whitaker Brothers was ranking reasonably well for some of their products, but not for their categorizations. The alternative (to Schema App) was “manually hacking the JSON-LD for every single page in the 10,000-page catalog, which was a non-starter.” With an ever-increasing volume of data, they recognized that there needed to be a framework, but wrapping your mind around Schema markup and how it works was a challenge.
The Schema App Impact
After Schema App was deployed, there were increases in new sessions, new users, organic traffic, transactions, and revenue.
Organic Search Financial
53.59% ↑ Google 33.60% ↑ Transactions
119.70% ↑ Bing 36.82% ↑ Revenue
72.00% ↑ Yahoo
Schema App Technology
Whitaker Brothers had an inconsistent environment and they expected that would create problems with the algorithms but it didn’t. “You write the content, and Schema App comes in and marks it up for you, and in doing so, tells people exactly what it’s about and who you are about. Schema App allows you to take an enormous amount of page data and get everything marked up on the fly.”
Schema App Customer Service
Dave categorized the ongoing service as “Platinum” and noted that it was a great example of “Customer Plus-Delta”. The Schema App team, agile and innovative, embrace technological recommendations and delivers on them.