Home Hardware Logo

Customer Story

Home Hardware Stands Out in a Highly Competitive Market

Home Hardware Stores Limited is Canada’s largest dealer-owned hardware, lumber, building materials, and furniture home improvement retailer, with nearly 1,100 stores across Canada. Founded in 1964 in rural St. Jacobs, Home Hardware remains 100% Canadian-owned and operated.

Increase in clicks QoQ from Product Rich Results

Increase in impressions QoQ from Product Rich Results


Standing out in a highly competitive market

The home improvement market is highly competitive with retail big box stores. As part of its vision to be Canada’s most trusted and preferred home improvement retail brand, Home Hardware chose to partner with Schema App, a leader in search engine optimization, to complement its growing digital team. The goal was to maximize visibility and real estate in search to stand out in a highly competitive market.

Shifting consumer shopping habits

In addition, the global pandemic has shifted consumer shopping habits and increased the importance of online visibility for retailers. It also created a need for Home Hardware to communicate rapidly changing protocols, including safety measures, store hours and available shopping methods.

Schema has become the future of search and is rapidly evolving. As customers continue to shift their shopping habits, search engine optimization has become even more pivotal to our growing business. Home Hardware is an industry leader in this space, and Schema App has made it effortless to stay on top of all the changes.

Trevor Heal – Manager of Product, eCommerce at Home Hardware Stores Limited

Trevor Heal

eCommerce Product Manager

Home Hardware Stores Limited


Scalable Schema Markup

Schema App provided expertly managed Schema Markup services and strategy for Home Hardware’s product pages, which was deployed to thousands of pages on their custom web platform using the Schema App Highlighter.

Standing Ahead of the Competition

Schema App’s Customer Success Team keeps Home Hardware’s Schema Markup up to date and provides insights on how they can maximize their search opportunities to be more visible than their competitors. Home Hardware’s product pages stood out as Product rich results, showing additional information such as pricing and review snippets, unlike other competitors.


In response to Covid-19, Schema App was able to help Home Hardware stay agile by quickly adding Special Announcement Schema Markup to key pages and ensuring their pages were eligible for Google’s ever-evolving search features.

Rich Results Achieved


Product rich results have become an integral part of Home Hardware’s online presence. Within the first year of engagement with Schema App, Home Hardware saw the following results. 

  • Product rich results saw a 290% increase in impressions QoQ
  • Product rich results saw a 190% increase in clicks QoQ

See how Schema App can help your business leverage Schema Markup to stand out in search.