Within its Audiological Care business, Sonova wanted to solidify its digital search presence and drive sales through its online retail sites.
In 2019, their SEO team noticed that the Search Engine Results Page was evolving. Google was adding more search features and enhancements. They saw this as an opportunity to increase their visibility on search and provide more appealing results for strategic queries and product pages to their potential customers.
However, Sonova’s Audiological Care business did not have a centralized Schema Markup solution. With 19 retail sites and domains, some country teams had implemented their own local Schema Markup and weren’t seeing significant results. They were also about to launch blogs on their sites and wanted to get rich results for the articles that were meant to attract organic traffic.
Sonova’s Audiological Care business wanted a company that was able to support them in adding structured data on their websites to increase organic traffic and awareness. They needed a scalable solution and found that Schema App’s tools and expertise support were what they needed.
They decided to start with two countries as part of their pilot project with Schema App. When Laura Losito stepped into her now-current role as SEO & Content Manager for Sonova’s Audiological Care business, she was tasked to manage the pilot project with Schema App.
During the pilot project, Sonova focused on achieving FAQ rich results for their newly launched blogs, and the results were impressive. “We saw that we were getting much better results than the markets that added the markup locally. That’s why we decided to extend our contract with Schema App to all our domains last year,” said Ms. Losito.
This was when the real challenge started.