Linked Data in SEO: What You Need To Know
In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…
New Vehicle Listing Structured Data on Google
On October 16, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result.…
Knowledge Graphs: The Value of Schema Markup Beyond Rich Results
For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture…
6 Common Product Rich Result Mistakes You Might Be Making
2023 has been quite the year with all the changes happening at Google. Between core algorithm updates, changes to Video rich results, and FAQ & How-to rich results being deprecated,…
The Value of Schema App’s High-Touch Support
We often see SEO teams struggle to manage their Schema Markup strategy due to the lack of expertise, resources, or the tools needed for scale. Mastering Schema Markup takes time…
Say Goodbye to How-To Rich Results on Google
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…
How to Manage Your Schema Markup
So you’ve authored and added Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured…
Guide to the Schema.org Vocabulary
What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its…
Changes to FAQ and How-to rich results on Google
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more…
What is a Rich Result?
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic…