Schema App Blog

Oct15

Thought leaders share their ideas about the future of “Search” and “Structured Data” with Martha van Berkel, the CEO of Schema App. Arnout Hellemans: Increase Discoverability with Structured Data July 26, 16:40 Dawn Anderson: AI + Search (BERT, NLP, Machine Learning) July 3, 22:10 Ryan Pitcheralle: Search Result + Metrics…

Sep23

Google Updates “Review” Rich Results and Announces new Breadcrumb Report, Clip Feature, & Data Sets.

Martha van Berkel

Google Feature Updates

breadcrumbs, datasets, google webmaster, LocalBusiness, organization, review feature, review rich results, Rich Results, Schema Markup, structured data, videoObject

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Last week Google made several announcements related to Schema Markup (aka structured data). There was a BIG update to the “Review” rich snippets feature, a new “Breadcrumbs” Enhancement Report in Google Search Console, as well as a new feature to help identify clips within a video. We are witnessing an…

Sep20

Connected Schema Markup and Knowledge Graphs

Martha van Berkel

Webinars

BrightonSEO, Knowledge Graphs, mainentityofpage, propertyvaluepairs, Schema Markup, structured data, triples

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I had the privilege to speak at BrightonSEO on September 13th, 2019 about Connected Schema Markup and Knowledge Graphs. You can watch the presentation below or read about how schema markup (aka structured data) is a powerful tool for you to create triples about your company, events, services, products, etc…

Aug22

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

Karen Feibel

Schema App News

Cisco Women Entrepreneurs' Circle, entrepreneur, schema app, Women of Influence

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Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others. The Cisco Women Entrepreneurs Circle is dedicated to the advancement of women in the workplace. They believe that women deserve workplace equality now —…

Aug22

Schema App Highlighter Training

Karen Feibel

How To

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Purpose: To demonstrate how to use the Schema App Highlighter from “Create New Template” through to “Publish”. 1. Plan Select the templated page type that you want to mark up A page template utilizes the same layout for a specific type of content (e.g. products, services, blogs, job postings, FAQs).…

Jul30

How Do I Know If My Schema Markup Is Working?

Jeffrey Burns

Tips

JSON-LD, schema.org, structured data, Testing, Tools

We’re often asked how to check the accuracy of your schema markup once it has been implemented. When you add schema markup to your website, it can be tricky to immediately identify whether that markup is accurate and will contribute to higher click through rates and rich results. Fortunately, there…

Jul23

Schema Markup News July 23rd, 2019

Adeline Tan

Newsletter

Google, Google Features, Graph Database, JSON-LD, knowledge base, location schema, microdata, Rich Snippets, Schema Markup, schema.org, semantic data systems, semantic search, SERPs, structured data, Structured Markup

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We’ve curated some of the big news surrounding schema markup for the week to help you stay on top of changes: 10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy Throughout this article, bear in mind that its only talking about the search results that come…

Jul9

Schema Markup News July 9th, 2019

Adeline Tan

Newsletter

Data Set, Google, JSON-LD, knowledge graph, organic search, rich card, Rich Results, schema, Schema structured markup, schema.org, search developer tools

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We’ve curated some of the big news surrounding schema markup for the week to help you stay on top of changes: DataSet Datasets are easier to find when you provide supporting information such as their name, description, creator and distribution formats as structured data. Google’s approach to dataset discovery makes…

Jun21

How to Develop a Schema Markup Strategy for a Website

Martha van Berkel

Webinars

microdata, schema app, Schema Markup, schema strategy, strategy, structured data

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When you decide to do schema markup on a website, you have to figure out what pages you want to optimize and what part of the schema.org vocabulary you should use to get the best organic search results and the most Google rich results. This blog walks you through how…

Jun18

16 Benefits of Structured Data for Today and Tomorrow

Martha van Berkel

Webinars

Advanced SEO, JSON-LD, knowledge graph, Martha Van Berkel, Rich Result, Rich Snippets, schema app, Schema Markup, schema.org, Strategies for Voice Search, structured data, Voice Accessibility, voice optimization, Voice Search

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On June 27th, 2019 Martha van Berkel, Schema App’s CEO presented this content in a webinar. Watch it here: Thinking about implementing Structured Data? Great idea! When a search engine receives an inquiry, they crawl the web looking for relevant and reputable results. In an effort to make…

Connecting the Digital Dots Podcast Series – The Changing Landscape of Search

Connected Schema Markup and Knowledge Graphs

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

Schema App Highlighter Training

How Do I Know If My Schema Markup Is Working?

How to Develop a Schema Markup Strategy for a Website

16 Benefits of Structured Data for Today and Tomorrow

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