Case Study: Entity Linking Increases AIO Visibility by 19.72%
AI Overviews are changing what it means to be visible in search. When answers are delivered directly in the results, clicks matter less than whether your brand is cited at…
From Schema Markup to AI-Ready: How Schema App’s MCP Server Powers Trusted Assistants
Artificial Intelligence is only as good as the data it draws from. As enterprises explore ways to connect their trusted information to AI systems, a new standard known as the…
Future-Proofing Healthcare Websites for AI Search: Lessons from HCIC 2025
I am feeling energized after speaking at the Healthcare Internet Conference (HCIC) 2025 in Las Vegas. Why? Because HCIC has always been about connection. It’s where members of the healthcare…
How Entity SEO Supports Brand Authority in AI Search
AI interfaces have transformed how people discover and engage with brands online. Instead of clicking through multiple links, users now see summarized answers from several sources combined into a single…
Your Brand’s AI Concierge: How to Be Discoverable in the Agentic Web
Imagine a world where your brand’s website is never visited — only called, or invoked, by AI. No homepage, no scrolls, no clicks. A user’s AI books the consult, pulls…
Schema App Achieves SOC 2 Type II Compliance
At Schema App, data security and privacy are at the core of how we operate. We’re passionate about helping enterprise companies prepare for and thrive in the era of AI…
What is Entity Linking?
Entity linking is the process of identifying entities—unique and distinguishable things or concepts—within your content and connecting them to well-defined corresponding entities on the web. These connections can be made…
How Does Entity Hub Drive Measurable Entity SEO Performance?
Why Measurability is Critical for Enterprise SEO Teams Enterprise SEO and marketing leaders need to justify investment, prioritize at scale, and stay ahead of AI-driven search changes. Without measurement, entity…
What is Model Context Protocol (MCP) and How Does Structured Data Play a Role?
The rapid evolution of AI is transforming how enterprises interact with data. As organizations look to deploy AI applications like chatbots and internal search tools, one of the biggest challenges…
NLWeb: Consuming Schema Markup for AI Applications
Generative AI adoption is accelerating, but success depends on having data that AI can actually understand and use. AI-powered tools, from chatbots to automation agents, rely on structured, clean data…