This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating a Google Merchant Center account. You’ll be able to manage your appearance across all Google e-commerce products, upload product information (like…
We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news: Understanding The Diversification Of Google Search Results By diversifying the results, Google increases the chance that you will find what you need, even though you asked for…
There are lots of times websites have schema markup added by the CMS or Theme that add disappointing markup. In order to disambiguate the data items on the page, or to control the main entity or change between rich snippets, or just clean up erroneous markup we have a couple…
We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news: Tips for optimizing content for voice search, virtual assistants The pundits predicting that anywhere between 20 and 50 percent of all searches will be voice-initiated by 2020,…
I am walking into work on a misty fall day, wishing I was wearing a warmer coat. It gives me an idea, I should order a new coat, so that tomorrow, I don’t have to drink three cups of coffee when I arrive to work to warm up. To start…
We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news: How Rich Results May be Chosen and Created The patent tells us the motivation for such results, in this way: Users of search engines are often looking…
How Speaking Up And Embracing Change Has Brought Martha Van Berkel Success In A New Market As the co-founder and CEO of Schema App, Martha van Berkel is helping organizations of all sizes to be found more easily on the Internet. Now a leader in the market with their tool…
Enhancing content visibility in search The language of search engines is the connective tissue between our brand and search today, and virtual reality tomorrow. It allows the marketer to further explain what a webpage or image is about and inform an enhanced experience to searchers. Bing Expands Capabilities: Visual Search,…
We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news: First public working drafts of JSON-LD Working Group are out The W3C JSON-LD Working Group has published three First Public Working Drafts today. —————————————————————————— How to Use…
We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news: Making it easier to discover datasets To create Dataset search, we developed guidelines for dataset providers to describe their data in a way that Google (and other…
