Guide to the Schema.org Vocabulary
What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its…
Jasmine is the Product Enablement Lead at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.
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What Makes Schema App Semantic?
At Schema App, we take pride in our expertise and extensive experience in harnessing the power of semantics. Led by our co-founder, Mark van Berkel, who possesses over a decade…
Semantic SEO: What You Need to Know
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
Schema App vs. Schema Markup Plugins — What’s the Difference?
Implementing Schema Markup (also referred to as Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a…
How to Optimize Your Content to Achieve Google’s Rich Results
When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data…
Guide to Knowledge Graph Semantics 101
A Knowledge Graph is Structured. A Knowledge Graph is Connected. A Knowledge Graph is Collaborative. The goal in any form of marketing is one of communication: you want to communicate…