What is the Recommended Format for Schema Markup?
Schema Markup is a form of structured data that allows website owners to provide additional context and meaning to the content on their pages. It effectively communicates the purpose and…
Articles by this Author
What is Nesting in Schema Markup?
Nesting in Schema Markup refers to the practice of structuring your markup hierarchically by grouping additional relevant entities on a web page under a defined main entity of the web…
The 4 Steps to Building a Content Knowledge Graph
Knowledge graphs have been central to semantic technology for decades. From healthcare and eCommerce to fraud detection and SEO, knowledge graphs empower organizations to harness the full potential of their…
Google Expands Structured Data Support for Product Variants
On February 20th, 2024, Google added structured data support for product variants. This update comes as a relief to many eCommerce brands, as it allows merchants to display a wider…
The Anatomy of a Content Knowledge Graph
What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“,…
Schema.org V24.0 Release: Changes to Physician Schema Markup
On January 9, 2024, Schema.org released version 24.0 of the vocabulary. In this version, the Schema.org team added vocabulary for describing types of digital sources and new clarifying subtypes for Physicians.…
New Vacation Rental Rich Results on Google
Google has been actively unveiling a series of new rich results in recent weeks. Continuing this trend, they have introduced yet another addition – Vacation Rentals. On December 4, 2023,…
Google Expands Markup Support for Organization Information
When John Mueller from Google told us that “new types will be introduced”, we were not expecting them to drop five new structured data features in the span of six…
What is a Content Knowledge Graph?
A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary. It provides a structured framework from which new…
Linked Data in SEO: What You Need To Know
In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…