Schema App Author

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Jasmine is the Product Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.

Articles by this Author

The Anatomy of a Content Knowledge Graph

What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“,…
A featured image for the article titled "New Vacation Rental Rich Results on Google". To the right of the title is an image showing the visual layout of the new Vacation Rental rich result.

New Vacation Rental Rich Results on Google

Google has been actively unveiling a series of new rich results in recent weeks. Continuing this trend, they have introduced yet another addition – Vacation Rentals. On December 4, 2023,…
Image with the title 'What is a Knowledge Graph?' and a graphic of a connected graph in the shape of an AI-looking brain within the silhouette of a human head.

Guide to Knowledge Graph Semantics 101

What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary.  It provides a…
Image with the title 'linked data in seo: what you need to know' and a graphic of a connected graph

Linked Data in SEO: What You Need To Know

In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…
A title image with the Schema App logo and the following text: Understanding the Schema.org Vocabulary

Guide to the Schema.org Vocabulary

What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its…
What makes Schema App semantic

What Makes Schema App Semantic?

At Schema App, we take pride in our expertise and extensive experience in harnessing the power of semantics. Led by our co-founder, Mark van Berkel, who possesses over a decade…

Semantic SEO: What You Need to Know

In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…

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