How to Create “Product” Schema Markup
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced…
The Evolving Role of Schema Markup: From Rich Results to AI Understanding
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centred on achieving rich results. The use of structured data enhanced the presentation of…
New Vacation Rental Rich Results on Google
Google has been actively unveiling a series of new rich results in recent weeks. Continuing this trend, they have introduced yet another addition – Vacation Rentals. On December 4, 2023,…
Google Expands Markup Support for Organization Information
When John Mueller from Google told us that “new types will be introduced”, we were not expecting them to drop five new structured data features in the span of six…
Profile Page & Discussion Forum Rich Results Now Available on Google Search
American Thanksgiving weekend just came to an end, and Google, thankfully, gave us two new rich results to close out the weekend. On November 27, 2023, Google released the new…
What is an Entity in SEO?
According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing or idea. Entities can be diverse, ranging from tangible elements like people, organizations, and products to…
What is a Content Knowledge Graph?
A Knowledge Graph is a structured, reusable data layer that represents knowledge as interconnected entities with specific attributes. It uses a standardized vocabulary and is expressed as RDF triples, enabling…
Linked Data in SEO: What You Need To Know
In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…
New Vehicle Listing Structured Data on Google
On October 16, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result.…
Knowledge Graphs: The Value of Schema Markup Beyond Rich Results
For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture…