The Modern Data Stack for the Agentic Web
This article is part 4 of a 5-part series from Schema App CTO Mark van Berkel exploring the shift from Schema Markup to Content Knowledge Graphs, governed entity data, and…
Schema Markup
Stop Chasing Visibility. Build Understanding.
Why schema markup is foundational infrastructure for AI brand management, not a growth hack. For years, the industry has treated schema markup like an SEO tactic, a way to earn…
Google Search Central Live Toronto: What Actually Matters in AI Search
I left Google Search Central Live in Toronto with a clear takeaway: Search is becoming more selective about what content gets indexed, not just how it ranks, and that changes…
Maintaining Brand Sovereignty in the Agentic Web
There is a dangerous comfort in the idea that Natural Language Processing (NLP) has “solved” search. Influential voices in the search industry argue that because modern models can interpret written…
Why Hybrid Graph-Vector RAG Is the Future of Enterprise AI
Artificial intelligence is quickly becoming the front door to your brand. From on-site chatbots to AI-powered search experiences, customers increasingly rely on AI to understand your products, services, and expertise.…
How Schema Markup Helps Enterprises With Their AI Journey
Enterprise investment in AI continues to accelerate. Marketing teams are adapting to AI-driven search, SEO teams are rethinking visibility in a zero-click world, and technology leaders are preparing for AI…
What 2025 Revealed About AI Search and the Future of Schema Markup
At the beginning of 2025, I kept hearing the same thing from enterprise marketing teams: “We have Schema Markup. We’re covered.” They meant they had implemented Schema Markup to qualify…
Case Study: Entity Linking Increases AIO Visibility by 19.72%
AI Overviews are changing what it means to be visible in search. When answers are delivered directly in the results, clicks matter less than whether your brand is cited at…
From Schema Markup to AI-Ready: How Schema App’s MCP Server Powers Trusted Assistants
Artificial Intelligence is only as good as the data it draws from. As enterprises explore ways to connect their trusted information to AI systems, a new standard known as the…
Future-Proofing Healthcare Websites for AI Search: Lessons from HCIC 2025
I am feeling energized after speaking at the Healthcare Internet Conference (HCIC) 2025 in Las Vegas. Why? Because HCIC has always been about connection. It’s where members of the healthcare…