Schema Markup

Title image for "How to Create Product Schema Markup", with graphic examples of Product rich results to the right of the title text.

Creating “Product” Schema Markup

Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced…
Image with the title 'What is a Knowledge Graph?' and a graphic of a connected graph in the shape of an AI-looking brain within the silhouette of a human head.

Guide to Knowledge Graph Semantics 101

What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary.  It provides a…
Image with the title 'linked data in seo: what you need to know' and a graphic of a connected graph

Linked Data in SEO: What You Need To Know

In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…

Say Goodbye to How-To Rich Results on Google

On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…

How to Manage Your Schema Markup

So you’ve authored and added Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured…
A title image with the Schema App logo and the following text: Understanding the Schema.org Vocabulary

Guide to the Schema.org Vocabulary

What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its…
Find the best structured data solution for your website.
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