Schema Drift: The Divergent Schema Markup!
Life happens, change is constant and on the world wide web, it is even more true. For a website product owner and digital teams, many things happen that may be…
Schema Markup
4 Actionable Structured Data Strategies for Busy Digital Marketers
How healthy is your SEO strategy? There are some SEO tactics—like keyword stuffing—that have become outdated, while others have become a best practice. Not only is search engine optimization a…
How to be an SEO Trailblazer with Structured Data
Learn how to take your schema markup to the next level and become an SEO trailblazer like Lindsay Malzone from Excel Impact. Not only does she share with you how…
Introducing Schema Performance Analytics
Schema Performance Analytics (SPA) is a structured data reporting solution that is powerful enough to scale with your online business. With benefits of Google Search Console plus more data and…
How Structured Data Empowers your Content Strategy: A Fireside Chat
What are Fireside Chats? Our customers tell the best success stories. That’s why we decided to kick off a brand new webinar series from Schema App—Fireside Chats—where we shine a…
My Story: Learning the Power of Structured Data as a Digital Marketer
As a digital marketer, I came from a world of pay-per-click content marketing. For five years I worked within the balance of cost and revenue, and was always seeking new…
Healthcare Schema Markup: Evolution of the Physician Rich Result
The primary function of schema markup is to help search engines better understand the content on your website. Applying schema markup allows you to define entities across your site and…
How To Sell Schema Markup Services To Your Company
Is your team trying to stay on top of the latest structured data recommendations, only to be blocked by the complexity of it all? Schema App empowers your digital team…
The Great Resignation: Future-Proof your Digital Strategy with Structured Data
The COVID-19 pandemic has been turbulent for different industries. From pandemic burnout, to a reassessment of priorities, to shortages of supplies and workers—many businesses across a wide range of industries…
How to be Agile with Structured Data in a Changing SEO World
Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules…