Structured Data Myths and Schema Markup Misconceptions
Structured data helps search engines better understand your website content. The more context you can give Google, the better it can match your data to a user’s search query. When…
Schema Markup
Schema.org v13 Release: Products, Healthcare, Videos, and more!
Schema.org version 13.0 was released on July 7th, 2021. This was the second full release so far this year, but with 11 releases in 2020 we’re expecting more to come!…
How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel
When you Google a person, place, organization or thing, you may have noticed an information box popping up on the right-hand side, called the right rail, of Google search results.…
Why Structured Data Should Inform Your Content Strategy
Write stronger, more robust content for your website by using structured data to inform your content strategy. Structured data is a type of code you can implement on your website…
What is the Schema Markup Validator (SMV)
Just announced today – the Schema Markup Validator (SMV) is now live. The SMV is currently in beta, but is going to be replacing Google’s Structured Data Testing Tool (SDTT).…
How To Implement Schema Markup To Increase E-A-T
E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
FAQ Rich Results | Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
Entity-Based Search For Advanced SEO
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
Ecommerce Schema Markup Strategies for Successful Brands
The e-commerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
Schema Markup is an Advanced SEO Strategy For Brands in 2021
Brands are always looking for ways to stand out from the competition. Even in search engine marketing, organic search is one of the most competitive spaces out there. Schema markup,…