What is the Schema Markup Validator (SMV)
Just announced today – the Schema Markup Validator (SMV) is now live. The SMV is currently in beta, but is going to be replacing Google’s Structured Data Testing Tool (SDTT).…
Schema Markup
How To Implement Schema Markup To Increase E-A-T
E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
Shopping with Structured Data | How Schema Markup Can Help You Make That Sale
As the e-commerce industry grows, it’s important for brands to remain relevant and competitive. One way to do this is to stand out in organic search results. Structured data, an…
Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following
We’re thrilled to announce that Schema App CEO and co-founder Martha van Berkel has been chosen by Search Engine Journal as one of the top SEO experts you should be…
FAQ Rich Results | Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
Entity-Based Search For Advanced SEO
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
E-Commerce Schema Markup Strategies for Successful Brands
The e-commerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
Schema Markup is an Advanced SEO Strategy For Brands in 2021
Brands are always looking for ways to stand out from the competition. Even in search engine marketing, organic search is one of the most competitive spaces out there. Schema markup,…
Schema Markup Solutions | Understanding Data Items and URIs
In this training video, we walk you through the fundamental steps of creating data items and URIs using the Schema App Editor. After you create schema markup for your website,…
Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. More impressions, clicks, and time spent on web pages with rich results. This is the ‘feel good’ end of the story. However, it starts with how…