Healthcare

Future-Proofing Healthcare Websites for AI Search: Lessons from HCIC 2025

November 17, 2025

I am feeling energized after speaking at the Healthcare Internet Conference (HCIC) 2025 in Las Vegas. Why? Because HCIC has always been about connection. It’s where members of the healthcare…

The Value of Schema Markup for Healthcare Organizations

April 16, 2024

Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact…

Schema.org V24.0 Release: Changes to Physician Schema Markup

January 18, 2024

On January 9, 2024, Schema.org released version 24.0 of the vocabulary. In this version, the Schema.org team added vocabulary for describing types of digital sources and new clarifying subtypes for Physicians.…

Changes to FAQ and How-to rich results on Google

August 11, 2023

On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more…

Schema App's Response to New Use of Online Tracking Technologies Requirements from HIPAA

Schema App’s Response to New Requirements from HIPAA

January 19, 2023

In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking…

Structured Data for Physicians Webinar Recap

Structured Data for Physicians: Maximizing Rich Results [Webinar Recap]

July 26, 2022

For many customers, their healthcare journey starts from the search bar. A great way for physicians and medical clinics to stand out in search is through structured data. When you…

Healthcare Schema Markup: Evolution of the Physician Rich Result

September 24, 2021

The primary function of Schema Markup is to help search engines better understand the content on your website. Applying schema markup allows you to define entities across your site and…

How To Sell Schema Markup Services To Your Company

September 9, 2021

Is your team trying to stay on top of the latest structured data recommendations, only to be blocked by the complexity of it all? Schema App empowers your digital team…

The Great Resignation: Future-Proof your Digital Strategy with Structured Data

August 27, 2021

The COVID-19 pandemic has been turbulent for different industries. From pandemic burnout, to a reassessment of priorities, to shortages of supplies and workers—many businesses across a wide range of industries…

How to be Agile with Structured Data in a Changing SEO World

August 12, 2021

Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules…

Get practical guidance on Schema Markup, entity SEO, content knowledge graphs, and AI search from our free educational resources.

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Healthcare

Future-Proofing Healthcare Websites for AI Search: Lessons from HCIC 2025

The Value of Schema Markup for Healthcare Organizations

Schema.org V24.0 Release: Changes to Physician Schema Markup

Changes to FAQ and How-to rich results on Google

Schema App’s Response to New Requirements from HIPAA

Structured Data for Physicians: Maximizing Rich Results [Webinar Recap]

Healthcare Schema Markup: Evolution of the Physician Rich Result

How To Sell Schema Markup Services To Your Company

The Great Resignation: Future-Proof your Digital Strategy with Structured Data

How to be Agile with Structured Data in a Changing SEO World

Get practical guidance on Schema Markup, entity SEO, content knowledge graphs, and AI search from our free educational resources.

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