On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more…
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking…
Healthcare organizations can boost their SEO performance and stand out in search quickly through Schema Markup. However, creating and implementing a Schema Markup strategy is complex and time-consuming. SEO teams often…
For many customers, their healthcare journey starts from the search bar. A great way for physicians and medical clinics to stand out in search is through structured data. When you implement…
The primary function of schema markup is to help search engines better understand the content on your website. Applying schema markup allows you to define entities across your site and…
Is your team trying to stay on top of the latest structured data recommendations, only to be blocked by the complexity of it all? Schema App empowers your digital team…
The COVID-19 pandemic has been turbulent for different industries. From pandemic burnout, to a reassessment of priorities, to shortages of supplies and workers—many businesses across a wide range of industries…
Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules…
Schema.org version 13.0 was released on July 7th, 2021. This was the second full release so far this year, but with 11 releases in 2020 we’re expecting more to come!…
Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility…