Changes to FAQ and How-to rich results on Google
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more…
Healthcare
Schema App’s Response to New Requirements from HIPAA
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking…
The Value of Schema Markup to Healthcare Organizations
Healthcare organizations can boost their SEO performance and stand out in search quickly through Schema Markup. However, creating and implementing a Schema Markup strategy is complex and time-consuming. SEO teams often…
Structured Data for Physicians: Maximizing Rich Results [Webinar Recap]
For many customers, their healthcare journey starts from the search bar. A great way for physicians and medical clinics to stand out in search is through structured data. When you implement…
Healthcare Schema Markup: Evolution of the Physician Rich Result
The primary function of schema markup is to help search engines better understand the content on your website. Applying schema markup allows you to define entities across your site and…
How To Sell Schema Markup Services To Your Company
Is your team trying to stay on top of the latest structured data recommendations, only to be blocked by the complexity of it all? Schema App empowers your digital team…
The Great Resignation: Future-Proof your Digital Strategy with Structured Data
The COVID-19 pandemic has been turbulent for different industries. From pandemic burnout, to a reassessment of priorities, to shortages of supplies and workers—many businesses across a wide range of industries…
How to be Agile with Structured Data in a Changing SEO World
Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules…
Schema.org Version 13 Release: Products, Healthcare, Videos, and more!
Schema.org version 13.0 was released on July 7th, 2021. This was the second full release so far this year, but with 11 releases in 2020 we’re expecting more to come!…
Your Guide to COVID-19 Structured Data
Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility…