What is the Schema Markup Validator (SMV)
Just announced today – the Schema Markup Validator (SMV) is now live. The SMV is currently in beta, but is going to be replacing Google’s Structured Data Testing Tool (SDTT).…
Structured Data
How To Implement Schema Markup To Increase E-A-T
E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
Shopping with Structured Data | How Schema Markup Can Help You Make That Sale
As the e-commerce industry grows, it’s important for brands to remain relevant and competitive. One way to do this is to stand out in organic search results. Structured data, an…
Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following
We’re thrilled to announce that Schema App CEO and co-founder Martha van Berkel has been chosen by Search Engine Journal as one of the top SEO experts you should be…
Schema Markup is an Advanced SEO Strategy For Brands in 2021
Brands are always looking for ways to stand out from the competition. Even in search engine marketing, organic search is one of the most competitive spaces out there. Schema markup,…
Schema Markup Solutions | Understanding Data Items and URIs
In this training video, we walk you through the fundamental steps of creating data items and URIs using the Schema App Editor. After you create schema markup for your website,…
How to Measure the Impact of Structured Data
If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…
Creating “CollectionPage” Schema Markup using the Schema App Editor
Often, selecting a schema.org type to define a web page is pretty straightforward; if there’s price and quantity information, it’s probably a Product; author and date published information? likely an…
Ultimate How-to Guide for Local Business Schema Markup
There’s something satisfying about searching for a business and finding all the information you want presented in an attractive knowledge panel. Have you wondered how to make your own business…
How to use the Schema Paths Tool
Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…