Structured Data

What is the Schema Markup Validator (SMV)

What is the Schema Markup Validator (SMV)

Just announced today – the Schema Markup Validator (SMV) is now live. The SMV is currently in beta, but is going to be replacing Google’s Structured Data Testing Tool (SDTT).…
How To Implement Schema Markup To Increase E-A-T

How To Implement Schema Markup To Increase E-A-T

E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
Entity-Based Search For Advanced SEO

Entity-Based Search For Advanced SEO

The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
How to Measure the Impact of Structured Data

How to Measure the Impact of Structured Data

If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…
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