Schema Drift: The Divergent Schema Markup!
Life happens, change is constant and on the world wide web, it is even more true. For a website product owner and digital teams, many things happen that may be…
Structured Data
Structured Data Insights from Google Podcast: The Future is Bright!
Google recently released a new episode on their Podcast, Search Off the Record called “Structured data: What’s it all about?” As a Structured Data enthusiast, I was over the moon when…
4 Actionable Structured Data Strategies for Busy Digital Marketers
How healthy is your SEO strategy? There are some SEO tactics—like keyword stuffing—that have become outdated, while others have become a best practice. Not only is search engine optimization a…
How to be an SEO Trailblazer with Structured Data
Learn how to take your schema markup to the next level and become an SEO trailblazer like Lindsay Malzone from Excel Impact. Not only does she share with you how…
Introducing Schema Performance Analytics
Schema Performance Analytics (SPA) is a structured data reporting solution that is powerful enough to scale with your online business. With benefits of Google Search Console plus more data and…
How Structured Data Empowers your Content Strategy: A Fireside Chat
What are Fireside Chats? Our customers tell the best success stories. That’s why we decided to kick off a brand new webinar series from Schema App—Fireside Chats—where we shine a…
New Error Reporting in Google Search Console
On October 6th, Google announced new error reporting for Rich Result status reports in Google Search Console. This change was intended to help SEOs with resolving rich result errors: The…
My Story: Learning the Power of Structured Data as a Digital Marketer
As a digital marketer, I came from a world of pay-per-click content marketing. For five years I worked within the balance of cost and revenue, and was always seeking new…
Healthcare Schema Markup: Evolution of the Physician Rich Result
The primary function of schema markup is to help search engines better understand the content on your website. Applying schema markup allows you to define entities across your site and…
How To Sell Schema Markup Services To Your Company
Is your team trying to stay on top of the latest structured data recommendations, only to be blocked by the complexity of it all? Schema App empowers your digital team…