April 2023 Rich Results Weather Report: Video & FAQ Fluctuations
At Schema App, we work with our customers on their Schema Markup from strategy through to results. One of the ways we provide our customers with insights into their strategy…
Rich Results
How to Optimize Your Content to Achieve Google’s Rich Results
When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data…
9 Benefits of Schema Markup & Why It’s Important for SEO
Do you feel like your business gets lost on Google’s search engine results page (SERPs) even though you’ve invested heavily in search engine optimization (SEO)? If so, consider elevating your…
January 2023 Rich Results Weather Report
December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to…
What Is Schema Markup? A Guide to Structured Data SEO
According to Oberlo, 81% of consumers research products or services online before making a purchase. This means that more than four out of five consumers have made online searches a…
Schema Markup SEO in 2023: What To Expect
2022 was an eventful year in the world of Schema Markup and Rich Results. As Google continues to improve the search experience for users, we’ve seen volatility in rich result…
August 2022 Rich Results Weather Report Update
Rich result fluctuations are part of SEO, and it is crucial for you to monitor your structured data so that you can proactively manage and capitalize on these changes. This…
The Value of Schema Markup to Healthcare Organizations
Healthcare organizations can boost their SEO performance and stand out in search quickly through Schema Markup. However, creating and implementing a Schema Markup strategy is complex and time-consuming. SEO teams often…
Volatility with Google’s Video Rich Results July 2022
Around June 11th, we observed a sudden decline in Google’s Video Rich Results on desktop search across our website. We’ve noticed the same trend happening with many of our client’s…
4 Actionable Structured Data Strategies for Busy Digital Marketers
How healthy is your SEO strategy? There are some SEO tactics—like keyword stuffing—that have become outdated, while others have become a best practice. Not only is search engine optimization a…