Structured Data Myths and Schema Markup Misconceptions
Structured data helps search engines better understand your website content. The more context you can give Google, the better it can match your data to a user’s search query. When…
Rich Results
How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel
When you Google a person, place, organization or thing, you may have noticed an information box popping up on the right-hand side, called the right rail, of Google search results.…
Say Goodbye to the General Rich Results Search Appearance in Google Search Console
It’s official—the general rich results Search Appearance is going away in Google Search Console. We are so excited about this change! The general rich results Search Appearance group captured multiple…
FAQ Rich Results | Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
Ecommerce Schema Markup Strategies for Successful Brands
The e-commerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. More impressions, clicks, and time spent on web pages with rich results. This is the ‘feel good’ end of the story. However, it starts with how…
How to Measure the Impact of Structured Data
If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…
Stand out in Search with FAQ Rich Results
On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…
Creating “Product” Schema Markup
Adding schema markup to your Product pages will make them eligible for rich results in search, increasing visibility and engagement with the right users. Structured data markup helps ecommerce websites…
Schema Markup – A Pivotal SEO Strategy for 2020
In this article we will discuss why schema markup is an integral component of your SEO strategy and how it can drive business results. We’ll cover the basics of what…