Measurable Impact of Scaling Entity Linking for Entity Disambiguation
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall…
Schema App Highlighter
The Value of Schema App’s High-Touch Support
We often see SEO teams struggle to manage their Schema Markup strategy due to the lack of expertise, resources, or the tools needed for scale. Mastering Schema Markup takes time…
What Makes Schema App Semantic?
At Schema App, we take pride in our expertise and extensive experience in harnessing the power of semantics. Led by our co-founder, Mark van Berkel, who possesses over a decade…
Schema App vs. Schema Markup Plugins — What’s the Difference?
Implementing Schema Markup (also called Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a rich result…
5 Benefits of Hiring Schema App to Manage Your Schema Markup
Schema Markup (also known as Structured Data) is a code that helps search engines understand the content of your web pages. If you add the appropriate Schema Markup and have…
Schema Markup SEO in 2023: What To Expect
2022 was an eventful year in the world of Schema Markup and Rich Results. As Google continues to improve the search experience for users, we’ve seen volatility in rich result…
How To Sell Schema Markup Services To Your Company
Is your team trying to stay on top of the latest structured data recommendations, only to be blocked by the complexity of it all? Schema App empowers your digital team…
How to be Agile with Structured Data in a Changing SEO World
Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules…
FAQ Rich Results: Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
Entity-Based SEO for Advanced Search
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…