Schema App vs. Yext — What’s the Difference?
If you’re a marketing or SEO leader in your organization, you may have wondered about the differences between Schema App and Yext’s Schema Markup solution. To help you understand the…
Schema App vs. Schema Markup Plugins — What’s the Difference?
Implementing Schema Markup (also called Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a rich result…
The Pros and Cons of Doing Schema Markup In-House vs. Hiring Schema App
With the rapid advancements of semantic search and AI-enabled search engines, Schema Markup has become more critical than ever. Modern search engines no longer simply match keywords from a query…
How We Built Meaningful Connections at Homecoming 2023
Our mission at Schema App is to build meaningful connections so that we are all understood. Building meaningful connections and a strong company culture can be challenging as a fully…
How to Optimize Your Content to Achieve Google’s Rich Results
When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data…
The Future of Search: AI, Machine Learning, and Schema Markup
Over the past few months, there’s been a lot of buzz around ChatGPT, the “New Bing” and Google Bard. These new innovations in search are powered by machine learning and…
4 Basic SEO Factors to Consider Before Doing Schema Markup
If you’ve been looking for an SEO tactic that will help your organization drive more organic traffic to your site, Schema Markup is an effective solution. By adding Schema Markup…
8 Benefits of Schema Markup and Why It’s Important for SEO
Do you feel like your business gets lost on Google’s search engine results page (SERPs) even though you’ve invested heavily in search engine optimization (SEO)? If so, consider elevating your…
How to Manage SEO During a Recession
According to Forbes, the U.S. experienced two consecutive quarters of negative growth at the beginning of 2022. This does, indeed, constitute a recession according to the traditional definition even though…
January 2023 Rich Results Weather Report
December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to…