Guelph’s Schema App Selected for NYC Market Accelerator
Schema App co-founder Martha van Berkel is one of 15 company founders selected to take part in the Canadian Women in Tech NYC Market Accelerator March 13-14, hosted by the…
Schema App’s Martha van Berkel Selected as a Fierce Founder
Schema App co-founder Martha van Berkel has been selected to take part in the Communitech Fierce Founders Bootcamp 2017, a program for female founders working on early-stage technology-based products. Over…
Local SEO: How to Get Your Business to Rank Higher on Google
It used to be fairly easy for a local business to rank high on Google for local search terms. This is no longer the case. With more and more small-…
Will Schema Markup Bring Context to All Things?
Over the last five years, the “Internet of things ( IoT) has emerged to define how physical devices (vehicles, buildings, fridges, sunglasses, etc), embedded with technology, can collect and exchange data.…
How Does Google Reward You for Using JSON-LD?
Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding schema.org markup to your website. Additionally, many of Google’s…
Schema Story: Mark van Berkel
Martha: Hi and welcome to Schema Stories my name is Martha van Berkel and I’m here today to interview Mark van Berkel. Schema Stories are all about bringing real people’s…
Why Structured Data is Strategic for Digital Marketing Agencies
Structured data is the language of search engines and the only way to explicitly tell Google what your web pages are about. It’s been around since 2011 and is typically…
Required Schema.org Fields
We often get asked which properties are required for a Schema.org Type. The answer depends on what you’re trying to accomplish with your Schema Markup and the outcome you’re trying…
The Schema App Story
The journey of bringing Schema App to its current state has been nothing short of remarkable for us, Mark and Martha van Berkel, the creators behind it. Through three business…